The Rich Facets of Digital Trace Data

Increasing digitalization means that many of our daily interactions happen within digital environments where they leave digital footprints in the form of trace data. Such digital trace data is often thought to generate insights by virtue of its immense scale. This focus on ‘big data’ tends to overlook the richness and complex characteristics of digital traces that opens new vistas for a multitude of computational analyses that generate new and high-resolution insights to digital environments. As such, paying attention to the characteristics of trace data allows for deep investigations of social-technical interactions in unprecedented detail.