Search Engine Advertising, Trademark Bidding, and Consumer Intent
Cambridge University Press eBooks（2023）
摘要
Online advertising has quickly become one of the most important avenues through which brands reach consumers. It is lauded as one of the most effective ways for a business to grow, acquire new customers, and spread information.1 By some estimates, Internet advertising is a nearly $300 billion business.2
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关键词
search engine advertising,trademark bidding,consumer,search engine
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