What attracts young people today? Insights from Mexico

For a few years, human resources teams have found it increasingly difficult to attract young talent. Nutrimentum is a Mexican company that began operations in the late 1940s first in Mexico and later in some Central American countries. Started in the United States and Canada in the 1980s. In 2010, the company started an aggressive growth strategy in the Asian market; this growth has caused the number of employees to increase, generating tensions among the management team due to the quick need to have executives who know, understand, and feel excited about the business. Over the last 10 years, preferences have changed, and the attraction of young talent is complicated, although it should not be a problem.