Information Technology Readiness and Success In Sustainable Ecotourism Implementation

The use of information technology plays an important and necessary role in the development of ecotourism institutional. Likewise, if the development and progress of information technology can be applied to the small and medium businesses related to the ecotourism industry then, the selling value of the ecotourism industry will develop and increase. This research was conducted to determine the level of readiness of the ecotourism industry in carrying out the sustainable implementation of information technology in managing the ecotourism industry. We developed a research model by combining and adapting the technology readiness model and the successful information technology development model for the development of the ecotourism industry in six ecotourism units in Indonesia. This quantitative study involved 300 SME workers and managers. Data was processed and analyzed using the Multi Dimensional Scaling method, with descriptive data entered into a spreadsheet application. According to the analysis performed for this study, the sustainability index value was 53.11%, which is in the range of (50-74.99) percent or is fairly sustainable. The leverage attribute refers to the use of social media to promote wild products in the ecotourism sector. Wild products are goods or services that are produced without causing environmental harm.