The Dynamics of (Not) Unfollowing Misinformation Spreaders
CoRR(2024)
摘要
Many studies explore how people 'come into' misinformation exposure. But much
less is known about how people 'come out of' misinformation exposure. Do people
organically sever ties to misinformation spreaders? And what predicts doing so?
Over six months, we tracked the frequency and predictors of 1M followers
unfollowing 5K health misinformation spreaders on Twitter. We found that
misinformation ties are persistent. Monthly unfollowing rates are just 0.52
Users are also 31
they are to unfollow misinformation spreaders. Although generally infrequent,
the factors most associated with unfollowing misinformation spreaders are (1)
redundancy and (2) ideology. First, users initially following many spreaders,
or who follow spreaders that tweet often, are most likely to unfollow later.
Second, liberals are more likely to unfollow than conservatives. Overall, we
observe strong persistence of misinformation ties. The fact that users rarely
unfollow misinformation spreaders suggests a need for external nudges and the
importance of preventing exposure from arising in the first place.
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