Inventory competition and quality improvement decisions in dual-channel supply chains with data-driven marketing

Computers & Industrial Engineering（2023）

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摘要

•DDM quality positively affects inventory levels in both channels.•The stock-out-based substitution rate negatively impacts its own inventory level.•Sensitivity of product quality has a positive impact on quality improvement efforts.•Contract coordinates both members under stochastic demand for Pareto-optimality.

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关键词

Data-driven marketing,Dual-channel supply chain,Inventory competition,Consumer return,Stock-out-based substitution,Buyback contract

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