Effect of Digital Skills on Citizens’ Digital Participation: Mediating Effects of Political Interest, Social Issues Concern and National Identity

PurposeIn the context of the digital age, this study aims to investigate the impact of citizens' digital participation on the scientific and democratic decision-making processes of the government. Specifically, the authors focus on the factors influencing citizens' digital participation, with a particular emphasis on their digital skills.Design/methodology/approachExploring the influence of citizens' digital skills on their digital participation is of great practical significance for eliminating the digital divide and for promoting a life characterized by enriched digital interactions with the public. This study selected the social consciousness survey database of Chinese netizens in 2017, used ordered Probit and OLS models, and comprehensively used the instrumental variable method (IV), causal stepwise regression method and bootstrap method to empirically verify and construct a mechanism model of the influence of digital skills on citizens' digital participation.FindingsThe empirical findings indicate a noteworthy positive association between citizens' proficiency in digital skills and their active engagement in digital activities. This relationship is positively mediated by factors such as political interest and attention to social issues, underscoring their role in encouraging greater digital participation. Conversely, national identity exhibits a counteractive influence on this mechanism, potentially discouraging digital engagement. Notably, the impact of digital skill mastery on digital participation is more pronounced among non-elderly individuals and those residing in metropolitan areas, highlighting the significance of demographic characteristics in this context.Originality/valueThese research results can help the government and other organizations make better decisions and facilitate improvement of citizens' digital participation by promoting their mastery of digital skills.