Generative Artificial Intelligence and E-Commerce

COMPUTER（2024）

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摘要

This article explores how generative artificial intelligence (GAI) is transforming e-commerce, with major players and startups integrating such applications. It discusses GAI's impact on organizational structure, search costs, and consumer buying decisions.

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关键词

Artificial intelligence,Electronic commerce,Generative adversarial networks,Market research,Consumer behavior

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