Evaluation of consumer knowledge, attitudes and perceptions regarding antioxidants and their consumption through meat products

As of recent times, consumers are starting to be more and more aware of the impact nutrition has over their health. The present study is based on the use of antioxidants and their consumption through meat products. In this sense, the study focused on using a survey to evaluate the consumers' understanding of what antioxidants are and their potential health benefits, their perceptions of the taste and quality of meat products that contain antioxidants, as well as their willingness to purchase such products. The survey showed that most consumers are aware of the potential harmful effect of long-time consumption of synthetic antioxidants. The surveyed people also stated that they consume meat and meat products almost on a daily basis; however most stated that they would not repurchase a meat product if the used natural antioxidant would cause changes in the product's colour and taste. As shown in the study, research methods such as surveys can provide valuable insights into consumers` attitudes and purchasing habits.