The interplay between blockchain adoption and green operations for a firm

This study considers a firm selling only green products or both ordinary and green ones to consumers with or without blockchain technology. We find that the profitability of adoption of this technology for the firm relies heavily on consumers' environmental awareness. It should be adopted when consumers have relatively high environmental awareness. Here, the selling price, sales, and greenness level of green products are relatively higher compared to those in the case without blockchain. Finally, the firm only sells green products after blockchain adoption when consumers' environmental awareness level is relatively high or the development cost coefficient of green products is relatively small.