Envisioning the future of agri-tourism in Ukraine: from minor role to viable farm households and sustainable regional economies

Agritourism is known to play a pivotal role when providing diversification of farm activities, making in such way for sustainable regional and local development. However, it should be stated that in Ukraine agritourism has not received proper attention in the pre-war and current period. This paper explores the landscape of agritourism in Ukraine across pre-war and current periods, assessing its potential for the country advancement. The research involves the analysis of data on agriculture and tourism obtained from the World Bank, Ukrainian authorities, and agritourism association leaders. We also delve into 62 Ukrainian legislative and program documents to highlight institutional barriers and existing issues. The findings reveal that agritourism occupies minor position within robust agricultural sector in Ukraine, accompanied by notable regulatory gaps, nevertheless it possesses significant institutional and policy implications. We demonstrate that fostering agritourism in Ukraine can play a vital role in enhancing the sustainability of farms by broadening their range of activities. This holds particular importance in the context of the post-war economic recovery in Ukraine. Agritourism, operating at the intersection of agriculture and tourism, has high potential to generate positive effects in Ukraine not only on the agricultural sector but also on the country sustainable development. As a result of the investigation, the paper substantiates possible institutional changes (at the macro-, regional, and local levels) necessary to relaunch agritourism in Ukraine successfully.