Women are lean and men are also lean: nutrition titles in women’s and men’s health magazines

Whether nutrition messages in popular health magazines differ by country or season has seldom been studied. We assessed the nutrition topics featured in the headlines of Men’s Health® (MH) and Women’s Health® (WH) magazines from different countries. We sampled MH and WH magazines from Portugal, South Africa, Spain, the UK and the USA. Nutrition-related headlines were categorized as weight loss, weight gain, micronutrients and other. The most frequent topics were “Other” (44