Societal Transformation Through Social Entrepreneurial Action Research

JOURNAL OF PUBLIC POLICY & MARKETING(2024)

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摘要
As communities experience social problems that negatively impact residents' health and well-being, there is a growing need for unique, innovative solutions to address them. Researchers are increasingly studying social problems, especially those that require localized solutions. This article introduces Social Entrepreneurial Action Research (SEAR), a research process that uses social enterprises to advance an iterative cycle of research insights leading to business innovations. SEAR is driven by community stakeholders, grounded in research, and focused on ongoing societal transformation. This article describes the SEAR process and its theoretical foundation and demonstrates its application using a case study that provides illustrative examples from a social enterprise as it went through the stages of the process. SEAR is a method that can be used to address social problems with localized solutions that are community-based and long-lasting, and that result in societal transformation.
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关键词
Social Entrepreneurial Action Research,social entrepreneurship,spatial inequality,stakeholder engagement,societal impact,community-based research,food well-being
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