This study aims to analyze the role of Digital Heritage Branding in enhancing the competitive advantage of local wisdom-based Micro, Small, and Medium Enterprises (MSMEs) in Riau Province, considering the mediating influence of brand authenticity and green innovation, as well as the moderating effects of government support and technological readiness. The approach employed is quantitative, utilizing the Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis method via SmartPLS 4.0 software. The study population consisted of 1872 officially registered featured MSMEs, and 400 samples were purposively selected based on specific criteria, including business age, Malay cultural background, and minimal digital adoption. The results showed that Digital Heritage Branding has a positive and significant effect on competitive advantage, both directly and indirectly through the mediation of brand authenticity. In contrast, green innovation did not prove to be an important mediator, despite being driven by digitalization. The government support variable significantly strengthens the relationship between Digital Heritage Branding and green innovation, while technological readiness does not show a meaningful moderating effect on competitive advantage. These findings support the Resource-Based View (RBV) theory and extend it through the concept of Competitive Cultural Resilience (CCR), emphasizing the importance of strengthening local cultural assets through structured and contextual digitization. This research offers strategic implications for developing a sustainable, identity-based competitive advantage in the digital era.
This study aims to analyze the impact of the war between India and Pakistan on abnormal return and trading value activity (TVA) of stocks listed in the LQ45 index on the Indonesia Stock Exchange (IDX). The research applies an event study methodology with a 7-day observation window (–3, 0, +3) around three major events: the Pahalgam attack on April 22, 2025, Pakistan’s retaliatory strike on India on May 7, 2025, and the claim of Pahalgam assailants’ killing on July 28, 2025. The sample consists of 45 LQ45 companies, and the analysis techniques include normality test, average abnormal return (AAR), cumulative average abnormal return (CAAR), and paired sample t-test. The results indicate that certain events generated significant abnormal returns on specific days; however, in general, there was no significant difference before and after the events for most stocks. Meanwhile, TVA analysis shows an increase in trading activity during the conflict, although the paired sample tests were not significant in most periods. These findings suggest that Indonesian investors tend to respond selectively to geopolitical conflicts, with reactions more reflected in trading volume fluctuations rather than stock price movements.
Minyak sereh merupakan komoditas minyak atsiri bernilai ekonomi tinggi yang berpotensi menjadi produk unggulan berbasis sumber daya lokal. Namun, proses penyulingan yang masih dilakukan secara konvensional menyebabkan efisiensi produksi rendah, konsumsi energi tinggi, serta kualitas minyak yang dihasilkan belum konsisten. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman masyarakat mengenai inovasi Aroma Smart Distiller sebagai teknologi penyulingan yang lebih efisien dan berkelanjutan. Metode pelaksanaan meliputi observasi, sosialisasi, dan diskusi partisipatif bersama UMKM Bunda Pat penyuling minyak sereh di Nagari Talaweh. Evaluasi menunjukkan peningkatan pengetahuan peserta pada seluruh indikator, dengan nilai rata-rata pre-test sebesar 56 meningkat menjadi 84 pada post-test atau naik 28 poin (50%). Hasil tersebut menunjukkan bahwa sosialisasi Aroma Smart Distiller efektif meningkatkan pemahaman masyarakat mengenai proses penyulingan, kualitas minyak atsiri, serta pemanfaatan teknologi untuk meningkatkan nilai tambah produk. Inovasi ini diharapkan mendukung penguatan ekonomi lokal melalui peningkatan daya saing minyak sereh secara berkelanjutan.
This study examines the transformation of livestock waste into economic and environmental value through innovation in goat farming. The study applies a qualitative case study approach using observation, interviews, and documentation of a Smart Composting System. The system utilizes leftover fermented corn-stalk and leaf silage, goat manure, horse manure, EM4, and brown sugar, supported by Internet of Things (IoT)-based monitoring of temperature, moisture, and NPK. The findings indicate that the innovation enables organic waste to be transformed into compost while generating operational data that can support more effective management decisions. The integration of environmental accounting further enables the identification of processing costs, potential economic value, and environmental benefits. The study demonstrates that waste management can be repositioned from a cost-oriented activity into a value creation strategy through the integration of resource recovery, digital technology, and environmental-economic measurement. The proposed approach provides a practical foundation for developing circular and sustainable business practices in goat farming.
Indonesia’s agriculture, particularly watermelon farming in Riau, offers economic growth opportunities but requires sustainable practices for profitability. This study aims to analyze the benefits of watermelon farming, assess its financial feasibility, and explore the integration of green supply chain management (GSCM) practices into the farming process in Indonesia. Employing a descriptive method, the research focuses on profitability and feasibility aspects by analyzing field data. The analyzes cost data and production to provide financial insights for farmers on sustainable supply chains and enhance Indonesian watermelon competitiveness. The findings indicate that watermelon farmers in Sako Village earn an average profit of IDR 155,900,000 per hectare annually. The financial analysis further reveals that the payback period for watermelon farming investment is approximately nine months, with a net present value of IDR 450,705,000, an internal rate of return of 149%, and a profitability index of 4.37, confirming the high profitability and attractiveness of the business. Moreover, the adoption of GSCM practices demonstrates a strong potential to enhance both environmental and economic sustainability in watermelon farming.
