Animal use in the film, TV, and advertising industries is largely unregulated, which has given rise to numerous welfare issues and complaints over the years. In this study, through interviews and surveys conducted with industry stakeholders, including animal handlers, production teams, and other crew members, we have sought to explore the motivations driving animal welfare priorities, the challenges hindering implementation, and perceptions of potential solutions. The results reveal a widespread commitment to animal welfare and motivation to implement sustainable changes to safeguard the well-being of the animals being used. The results highlight several challenges, including time and funding constraints, ethical concerns regarding animal handlers and suppliers, and communication breakdowns among stakeholders. These insights are discussed and analysed, and recommendations regarding future directions and initiatives are made to highlight a roadmap for positive change for animals in productions.
