君迪

Ridesharing has become an increasingly popular transportation method over the past decade. Transportation network companies such as Uber and Lyft generally provide two types of rideshare services: personal rideshare, in which users ride alone or with individuals they know, and pooled rideshare, in which users ride with passengers they do not know but share similar routes. Pooled rideshare is capable of reducing energy consumption and traffic in the transportation system in comparison to personal rideshare. Despite the growth in trip volume, ridesharing usage is still low compared to other popular transportation methods in the U.S., particularly traveling in one’s own personal vehicle. Furthermore, pooled rideshare usage is lower than personal rideshare. To understand riders’ preferences, a national survey (N = 2884) was conducted in the U.S. to investigate users’ choice behaviors in rideshare services examining personal versus pooled rideshare. Each survey respondent completed 20 stated-preference scenarios where participants choose between a personal or pooled rideshare option. Based on the responses, a mixed logit model was developed to capture the choice behavior preferences of the participants. The model unveiled the impact of demographic and trip attribute variables on users’ rideshare preferences. The discussion encompassed insights into demographic backgrounds and trip attributes, accompanied by a set of policy recommendations aimed at enhancing future pooled rideshare utilization.

Building on our prior research with a national survey sample of 5385 US participants, the Pooled Rideshare Acceptance Model (PRAM) was built upon two factor analyses. This exploratory study extends the PRAM framework using the Pooled Rideshare Acceptance Model Multigroup Analyses (PRAMMA) to examine how 16 demographic variables influence and interact with the acceptance of Pooled Rideshare (PR), filling a gap in understanding user segmentation and personalization. Using a national sample of 5385 US participants, this methodological approach allowed for the evaluation of how PRAM variables such as safety, privacy, service experience, and environmental impact vary across diverse groups, including gender, generation, driver’s license, rideshare experience, education level, employment status, household size, number of children, income, vehicle ownership, and typical commuting practices. Factors such as convenience, comfort, and passenger safety did not show significant differences across the moderators, suggesting their universal importance across all demographics. Furthermore, geographical differences did not significantly impact the relationships within the model, suggesting consistent relationships across different regions. The findings highlight the need to move beyond a “one size fits all” approach, demonstrating that tailored strategies may be crucial for enhancing the adoption and satisfaction of PR services among various demographic groups. The analyses provide valuable insight for policymakers and rideshare companies looking to optimize their services and increase user engagement in PR.

Pooled ridesharing offers on-demand, one-way, cost-effective transportation for passengers traveling in similar directions via a shared vehicle ride with others they do not know. Despite its potential benefits, the adoption of pooled rideshare remains low in the United States. This exploratory study aims to evaluate potential service improvements and features that may increase users’ willingness to adopt the service. The study analyzed transportation behaviors, rideshare preferences, and willingness to adopt pooled rideshare services among 8296 U.S. participants in 2025, building on findings from a 2021 nationwide survey of 5385 U.S. participants. The study incorporated 77 actionable items developed from the results of the 2021 survey to assess whether addressing specific user-generated topics such as safety, reliability, convenience, and privacy can improve pooled rideshare use. A side-by-side comparison of the 2021 and 2025 data revealed shifts in transportation behavior, with personal rideshare usage increasing from 22% to 28%, public transportation from 21% to 27%, and pooled rideshare from 6% to 8%, while personal vehicle (79%) use remained dominant. Participants rated features such as driver verification (94%), vehicle information (93%), peak time reliability (93%), and saving time and money (92–93%) as most important for improving rideshare services. A pre-to-post analysis of willingness to use pooled rideshare utilizing the actionable items as per respondents’ preferences showed improvement: “definitely will” increased from 15.9% to 20.1% and “probably will” rose from 35.6% to 47.7%. These results suggest that well-targeted service improvements may meaningfully enhance pooled rideshare acceptance. This study offers practical guidance for Transportation Network Companies (TNCs) and policymakers aiming to improve pooled rideshare as well as potential future research opportunities.