IntroductionThis bibliometric analysis examines the global research landscape on viral marketing using data extracted from the Scopus database and analyzed with Biblioshiny, VOSviewer, and CiteSpace. Viral marketing, characterized by rapid message dissemination through digital networks and consumer sharing, has gained significant scholarly attention across diverse disciplines. ObjectiveThe annual scientific output reveals a steady growth in publications, reflecting increasing academic interest and the evolution of research themes over time. MethodAnalysis of top influential researcher’s highlights key contributors shaping the field’s theoretical and methodological advancements. Prominent scientific journals, particularly in marketing, consumer behavior, and information systems, serve as primary publication outlets, fostering interdisciplinary dialogue. ResultsGlobal research contributions by nation indicate that the United States, China, and India are leading producers, supported by active collaborations illustrated in the timeline network visualization of country partnerships. Co-citation analysis of cited authors and journals uncovers core intellectual foundations and interlinked knowledge domains. Bibliographic coupling of documents and co-occurrence of author keywords reveal thematic clusters that define the research focus, while thematic evolution and the thematic map highlight the transition from foundational studies to emerging topics such as social media analytics and influencer marketing. Trend topic analysis indicates growing emphasis on data-driven targeting, user engagement, and algorithmic influence modeling. ConclusionsThe study identifies research gaps in cross-cultural comparative studies, ethical considerations, and the integration of emerging technologies into viral marketing strategies, with practical implications for marketers seeking to optimize campaigns in a rapidly evolving digital environment.
Background: The shortage of healthcare professionals in rural and underserved areas in the United States significantly impacts access to healthcare. Studies have identified many contributing factors but less is known about the role life experiences play in drawing healthcare workers into these communities. The experiences that influence students’ healthcare career decisions, especially sociodemographic background, remain underexplored. This study aims to fill this gap by investigating factors and experiences that shape undergraduate students’ healthcare aspirations and comparing differences among students fromrural and urban backgrounds. Methods: This study utilized a mixed-methods approach. Traditional undergraduate students (N=111) from 12 institutions across Indiana completed a Qualtrics survey including Likert scale items, rank order questions, and open-ended responses. Statistical analyses (Mann-Whitney U tests and independent t-tests) were used to compare anonymous responses between students who grew up in rural and urban environments. Qualitative responses were analyzed thematicallyusing Artificial Intelligence (AI). Results: Quantitative analysis revealed that rural students were significantly more influenced by family members working in healthcare (p = 0.044) and motivation to better their community (p = 0.046). Urban students reported higher influence from personal drive and mentorship. Across both groups, college coursework and clinical experiences reinforced students’ interest in health careers but were not primary motivators. For both groups, personal health-related experience was most commonly ranked as the top motivating factor. Qualitative findings supported these results. Rural students often stated witnessing community health needs and early healthcare exposure as key experiences influencing their decision. Urban students described the influence of structured programs, college mentorship, and volunteering. Across both groups, mentorship, hands-on experience, and early healthcare exposure were the most motivational experiences influencing students to choose a career in the health professions. Some students noted that college helped them redirect or clarify their career paths. Conclusions: Undergraduate students’ backgrounds influence their motivations to pursue healthcare careers, with rural students more driven by familial and community-oriented factors. Our findings suggest that experiences such as early exposure, mentorship, and localized outreach strategies, particularly those tailored by geography, may be crucial for healthcare workforce development. Addressing disparities in pre-health advising, clinical exposure, and information access is key to improving rural healthcare pipelines. Trial registration: Not applicable (no clinical intervention conducted).
This study examines the relationship between arts engagement and democratic citizenship, investigating how participation in cultural activities influences civic attitudes, community involvement, and public discourse. The research employed a mixed methods design combining large-scale survey data from 8,462 adults across diverse communities with in-depth qualitative interviews of 124 participants representing varied patterns of cultural engagement. The study assessed multiple dimensions of arts participation including visual arts attendance, performing arts engagement, literary activities, and active artistic practice, examining relationships with civic outcomes including political participation, community volunteerism, social trust, and tolerance for diversity. Findings reveal significant positive associations between arts engagement and multiple indicators of democratic citizenship, with particularly strong effects for participatory arts involvement and engagement with challenging or unfamiliar artistic forms. Mediation analyses indicate that arts engagement influences civic outcomes partly through enhancing empathic capacity, perspective-taking abilities, and comfort with ambiguity and complexity. The research identifies socioeconomic disparities in cultural access that moderate the arts-citizenship relationship and explores how community-based arts initiatives can democratize cultural participation. Results contribute to theoretical understanding of how cultural engagement shapes civic life and offer implications for cultural policy aimed at strengthening democratic participation through expanded arts access.
This study investigated the prevalence and species diversity of gastrointestinal (GI) parasites in domestic goats (Capra hircus) slaughtered at two (2) major abattoirs in Ijebu-Ode, Ogun State, Nigeria. Out of 104 faecal samples subjected to the sedimentation technique in the Zoology Laboratory, an overall GI parasite prevalence of 78.8% was detected. Ten parasite species were identified, namely Bunostoma spp., Capillaria spp., Coccidia spp., Fasciola hepatica, Haemochus contortus, Moneiza spp., Nematodirus, Taenia hydatigena, Trichuris ovis and Strongyloides spp. with Coccidia spp. and Trichuris ovis being the most common (10.2% each), followed by Fasciola hepatica (7.3%). The abattoir located at Imowo-Eleran had the most prevalence with 70.2%. The There was no significant relationship with p>0.05 between the parasites found in the faecal samples collected and demographic factors (age or sex). Mono-infections predominated (40.4%), but double and triple infections were also observed, indicating polyparasitism. The findings highlight significant health on goat productivity due to parasitism. Poor abattoir hygiene and management practices could likely contribute to the infection rates at the two abattoirs. This study underscores the need for improved parasite control strategies and better sanitary conditions in abattoirs to reduce GI parasite burdens in Nigerian domestic goats
