Building upon hypermedia and big data technology, it attempt to explore new business model of T2 O,featured by dynamic self-organization platform of hypermedia. Analysis with PEST, SWOT, and Porter's Five ForcesModel validate the feasibility of such business model. The main framework of an implemented system is furtherintroduced, which is used for experiments. Statistical analysis of the real interaction data demonstrate the effectivenessof new business model and its acceptance by users. The above exploration will be benefit to the services,interactiveness, and personalization of video business. This study is expected to build foundation for moving fromsimple video to the new era of multi-interconnection.
