This article investigates how green marketing influences customers’ sustainable consumption attitude (SCA) and pro-environmental purchase behavior (EPB). Following a survey of 738 consumers who actively use major e-commerce platforms and social media networks in Vietnam, we apply structural equation modeling (SEM), using the PLS-SEM approach to verify the proposed research model. The empirical results reveal that green promotion has a positive impact on customers’ SCA, whereas green product and green price do not show direct influences. Both green product and green promotion positively affect customer environmental knowledge (CEK), while green price demonstrates a negative impact. CEK enhances SCA and, thus, mediates the relationship between green marketing and attitude. Moreover, SCA significantly strengthens EPB and serves as a key mediator between environmental knowledge and behavior as well as between green marketing and behavior. A sequential mediation mechanism is also supported, whereby CEK and SCA transmit the effects of green marketing to EPB. Our findings enrich behavioral theories by clarifying the differentiated and sequential pathways through which green marketing shapes customers’ sustainable consumption outcomes.
The study examines environmental citizenship (EC) awareness and the impact of local cultural practices on participation among university students (age 23–30) in three central Indian institutions. It focuses on factors such as gender, locality, parents’ education, and family income to understand their influence on student engagement in environmental initiatives. Utilizing an embedded mixed-methods approach, quantitative data were collected through the Environmental Citizenship Questionnaire (ECQ) developed by Hadjichambis and Paraskeva-Hadjichambi in 2020, alongside qualitative data from structured interviews. A total of 112 survey responses and ten participant interviews were analyzed using descriptive and inferential statistics, including independent t-tests and analysis of variance (ANOVA). The findings reveal significant variations in EC levels based on locality, parental education, and family income, with minimal impact from gender. The study highlights a significant lack of awareness among students and their families regarding formal environmental initiatives, despite their engagement in environmentally friendly behaviors rooted in local cultural practices. Further, the study suggests a gap in understanding family opinions and school engagement through hidden curricula. Consequently, further research is recommended to explore these aspects more comprehensively and to enhance the overall understanding of EC among students.
The informal sector is marked by small-scale businesses with limited capital, an unskilled workforce, a low level of education, a lack of social security and workforce protection, and low productivity due to limited capital, technology, and skills. Previous studies on the performance of women entrepreneurs remain limited because most focus on the formal sector or Small and Medium Enterprises (SMEs) and emphasize direct relationships. In addition, the integration of the resource-based view (RBV) and sociological perspectives, as well as the role of moderators, remains understudied. This study aims to identify the factors that influence the sustainable performance of women’s informal businesses. The determinants include individual-level, resource-level, and socio-cultural factors. Additionally, the study aims to examine the moderate influence of entrepreneurial family background. Sustainability can be understood through the Triple Bottom Line (TBL) framework, which has three parts: economic, social, and environmental. A total of four-hundred women entrepreneurs from four regions in Malaysia were selected using a multi-stage sampling method. The final dataset of 386 responses was then analyzed using Structural Equation Modeling (SEM) in AMOS and inferential statistics. The results reveal that the direct effects of individual-level, resource-level, and socio-cultural factors are positive and significant for business performance. Next, the study found that an entrepreneurial family background moderates the relationships among resource-level and socio-cultural factors and sustainable business performance. However, moderation effects are not significant in the relationship between individual-level factors and sustainable business performance. As implications, the study recommends that these three multifaceted factors be emphasized by the government and agencies that train entrepreneurs.
This study examines the resistance of Muslim communities in Indonesia toward halal-certified products affiliated with Israel, highlighting how the meaning of halal has expanded from normative and legal compliance to include ethical and political dimensions within the framework of Islamic economics. This study utilizes qualitative content analysis of online news reports obtained through targeted keyword-based searches, treating media texts as discursive material rather than direct representations of social practice. This method enables the identification of discursive patterns and practices of consumer resistance expressed by Indonesian Muslims in response to the Palestine–Israel conflict. The analysis identifies three key forms of resistance: (1) the issuance of fatwas that delegitimize Israel-affiliated products, (2) individual and collective rejection of consumption, and (3) the organization of boycott movements that mobilize both social and digital platforms. These practices demonstrate a reframing of halal as not only lawful in substance (halalan) but also ethical and socially responsible (tayyiban), underscoring solidarity and justice as central to Muslim economic behavior. The study contributes to the literature on Islamic economics and consumer behavior by reframing halal as a multidimensional concept that extends beyond legality to encompass ethics, politics, and collective identity, thereby challenging conventional understandings of halal certification and compliance.
This study examines the determinants of sustainable fashion consumption behavior in Vietnam by integrating electronic word-of-mouth (eWOM) and social-cultural factors (SCF) into the Theory of Planned Behavior (TPB). A quantitative approach was employed, and data were collected from 518 respondents using an online survey. The proposed model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that eWOM has a significant positive impact on purchase behavior (PB) both directly and indirectly through attitude (AT), subjective norms (SN), and perceived behavioral control (PBC). All three TPB components significantly influence sustainable fashion consumption behavior, confirming the applicability of TPB in this context. In addition, (SCF) are found to moderate the relationships between eWOM and both AT and SN. This study extends TPB by incorporating eWOM and SCF and provides empirical evidence from a developing country context. The findings offer useful implications for businesses and policymakers in promoting sustainable consumption. Furthermore, the findings contribute to a deeper understanding of sustainable consumer behavior in emerging markets.
This research aims to address the challenges faced by university students living under Israeli occupation in accessing suitable university housing amid the difficult economic conditions of Palestinian society. It introduces the concept of sustainable economical furniture that combines affordability, environmental sustainability, and functional suitability. The study highlights practical furnishing strategies that balance quality and flexibility, making them appropriate for the limited spaces of student university housing. It adopts a descriptive-analytical approach to examine the reality of student housing in Palestine under the current difficult economic, social, and political context. It also reviews relevant literature and identifies students’ daily needs, financial constraints, and spatial limitations affecting the design process. Practically, the study adopts an applied approach through a full-scale 1:1 prototype for testing and measurement, alongside a comparative approach involving a global model, a local model, and the workshop outcomes of this study. The findings show that sustainable economical furniture reduces students’ financial burdens, improves the usage of small spaces, and provides a more comfortable and efficient living environment. The study concludes that adopting sustainable economical furniture offers a practical solution for supporting the sustainability of university student housing in Palestine and improving students’ living and educational experiences.
This study examines the Feitao ritual of the Maonan ethnic group to explore how contemporary ethnic minorities in China understand and respond to the concept of cultural sustainability. In the context of rapid economic growth and social transformation, developing countries like China face a persistent challenge: balancing urban development with the preservation of historical identities and the cultural memories embedded in traditional minority rituals. Employing an ethnographic approach, this study investigates the different understandings of sustainability among Maonan community members, scholars, and government officials. The findings reveal that sustainability is often framed as an elitist ideal imposed through government-led efforts to transform and stage traditional minority rituals. This top-down approach raises concerns about the marginalization of local beliefs and practices. In response, the study proposes a consensus-building strategy that respects indigenous cultural values while accommodating the adaptive staging of ethnic minority ritual music. This strategy aims to achieve the goals of cultural heritage preservation and the defense of cultural memory and to provide insights for developing countries in dealing with the challenges of modernization.
This article examines Indonesia’s ongoing transition beyond raw material dependence toward a more value-added, resilient, and socially sustainable development model in the context of changing global trade, sustainability pressures, and geopolitical fragmentation. Although the natural resource sector remains central to Indonesia’s economic structure, continued reliance on primary commodities such as coal, crude palm oil (CPO), and nickel exposes the country to commodity price volatility, external trade pressures, and uneven regional development. The article argues that industrial downstreaming and economic diversification have become strategic imperatives for Indonesia, not only to strengthen domestic industrial capacity and increase the value added, but also to reduce vulnerability to external shocks and enhance long-term competitiveness. Drawing on trade data, policy comparisons, and recent literature, the study shows that Indonesia’s downstreaming agenda, particularly in the mineral sector, has stimulated investment and expanded processing industries, yet its benefits remain uneven and often concentrated in industrial enclaves. The findings suggest that the success of economic transformation should not be measured solely by export growth, foreign direct investment, or Gross Domestic Product (GDP) contribution, but also by its capacity to generate decent work, broaden local participation, reduce regional inequality, and protect community welfare and environmental quality. The article concludes that downstreaming and diversification must be embedded within a broader framework of structural transformation and social sustainability if Indonesia is to achieve a more inclusive, adaptive, and internationally competitive development trajectory.
Disaster risk is produced and governed through deeply gendered socio-economic, socio-cultural, and institutional structures. Although women are increasingly recognized as critical actors in disaster risk reduction (DRR), their participation remains structurally constrained across many hazard-prone contexts. This study investigates how intersecting forms of inequality shape women’s engagement in DRR in the conflict-affected Himalayan region of Jammu and Kashmir, India. Drawing on Feminist Political Ecology and Intersectionality, the study employs a qualitative research design based on forty semi-structured interviews with disaster-affected women, community leaders, and local stakeholders in Poonch district of Jammu Division. The findings reveal that in addition to common gendered constraints, such as economic dependence, restricted mobility, and unpaid care burdens, the conflict context intensifies women’s exclusion through heightened insecurity, limited state outreach, disrupted communication systems, and militarized socio-political environments. These conditions further restrict women’s access to information, participation in decision-making, and mobility during disaster events. Despite these compounded constraints, women exercise significant informal agency through household-level preparedness, caregiving leadership, and community-based support networks. However, this agency remains largely unrecognized within formal disaster governance structures. This study argues that DRR in conflict-affected regions requires context-specific, gender-transformative, and intersectional governance approaches to foster inclusive and sustainable resilience.
This study aims to identify factors influencing the financial sustainability of rural credit banks (BPRs) using goal-setting theory. Data was collected from 242 directors and commissioners at 129 BPRs using structured questionnaires and verified financial reports. Analysis used structural equation modeling (SEM) with a partial least squares (PLS) approach. The results indicate that risk management, organizational culture, financial technology, and credit restructuring have a significant positive influence on financial sustainability. These findings highlight the importance of internal organizational factors and strategic governance in maintaining the long-term financial sustainability of BPRs. This study is limited to the context of BPRs in Bali and focuses on cross-sectional data, which may limit the generalizability of the findings. Future research could be expanded to other regions or utilize longitudinal data. This study offers actionable insights for BPR stakeholders, policymakers, and financial regulators in formulating strategies to strengthen financial sustainability and resilience in small-scale banking. By ensuring financial sustainability, rural banks (BPR) can continue to support local communities, increase access to financial services, and contribute to regional economic stability. Practically, the findings offer actionable insights for BPR stakeholders, regulators, and policymakers to strengthen governance mechanisms and support BPR resilience in a competitive and evolving financial ecosystem.
The study explores the monetization of Edo language films, a vital yet underexplored segment of Nigeria’s Nollywood, with a specific focus on Benin language films produced in Edo State. Despite increased production output, sustainability remains a significant challenge. To address this issue, the research employs a multi-method approach, combining historical analysis, participant observation, and in-depth interviews with key stakeholders (with the film Ikoka serving as a central case study). The study reveals critical gaps—limited distribution access as noted by a respondent—in the current monetization landscape, primarily the lack of insurable, bankable, and auditable standards. This has severely limited access to mainstream channels and confined these films largely to informal digital platforms such as YouTube. This restriction not only hampers the financial viability of Edo language films but also stunts their potential reach and impact. In response to these challenges, the study proposes tailored strategies designed to bolster the Edo language film industry. These strategies include expanding distribution channels to reach wider audiences, strengthening industry partnerships to leverage resources and expertise, and improving production standards to enhance the quality and marketability of the films. By implementing these strategies, the study aims to amplify Edo films’ impact, enhancing their visibility, commercial viability, and sustainability within Nollywood and Nigeria’s creative economy.
Gender equality, one of the Sustainable Development Goals (SDGs) of the 2030 Agenda, is essential for achieving sustainable development and building fair and equitable societies. Despite the progress made in recent decades, deep inequalities persist, limiting the full exercise of rights and opportunities for all people, regardless of gender. Gender discrimination is a complex phenomenon that manifests in various ways within social, cultural, and economic contexts. This multidimensional nature highlights that its causes and effects result from the interaction of numerous interconnected factors. This study aims to conduct a systematic literature review on various aspects related to the concept of gender equality, with the goal of establishing categories and indicators for future research and providing a solid evidence base to guide policy formulation and coeducational actions. Using the PRISMA methodology, an initial selection of 511 documents was made, which was reduced to 303 after removing duplicates from relevant databases. The search included books from various publishers and scientific journal articles in major databases, using keyword combinations in both Spanish and English related to gender equality and inequality. The analysis results indicate that the main areas studied in gender equality encompass the labor field, shared domestic responsibilities, health, culture, economy, gender-based violence, and the recognition of women’s contributions in history and science.
This study examines how environmental knowledge and peer influence shape Chinese consumers’ green purchasing intention. Guided by the Theory of Planned Behavior, the research develops and tests a structural model using validated multi-item measures and confirmatory factor analysis to establish reliability and validity. The analysis shows that environmental knowledge strengthens favorable evaluations of environmentally friendly products and lowers perceived uncertainty at the point of choice. Peer influence operates through injunctive and descriptive norms, providing social approval and behavioral cues that support intention formation in a collectivist context. The results highlight complementary cognitive and normative pathways to green intention and indicate that information-centered strategies should be combined with social design features and enabling choice architecture. The study contributes context-specific evidence to the consumer sustainability literature and offers practical guidance for firms and policymakers seeking to narrow the attitude to behavior gap and encourage consistent green purchasing in China.
The sustainability of small and medium industries (SMEs) in Bali faces challenges from economic pressures, market dynamics, and limited managerial capacity. To address this issue, this study examines the influence of financial decisions—namely investment decisions (ID) and financing decisions (FD)—on business sustainability (BS), with financial performance (FP) as a mediating variable and the local cultural values of Catur Paramitha (CP) as a moderating variable, within the framework of stakeholder theory. Catur Paramitha, rooted in Balinese spiritual values, is expected to shape managerial behavior and strengthen sustainable business practices. The research involved 120 SMEs in Bali that have obtained business legality through the deconcentration fund of the Directorate General of SMEs. Data were analyzed using the Structural Equation Model (SEM). The results show that ID and FP have a positive and significant impact on BS, while FD do not directly influence sustainability. However, FP mediates the effects of both investment and FD on sustainability, highlighting its central role. Furthermore, the culture of CP strengthens these relationships, underscoring the importance of integrating local wisdom into business practices. The study enhances stakeholder theory by integrating culture into financial decisions, aiding SMEs and policymakers in sustainable strategy development.
This study examines how traditional artistic expressions may be interpreted as forms of ecological resistance and political engagement toward sustainability. Focusing on the agro-maritime moliceiro community in Ria de Aveiro, northwestern Portugal, it explores how their artifacts, artistic practices, identity, and economic activities are intricately connected to a fragile lagoon ecosystem increasingly threatened by environmental degradation. Using qualitative ethnographic methods, including field observation and documentation of artistic practices, the research analyzes the visual and performative dimensions of moliceiro boats that express the values and behaviors of the community. Findings reveal that these popular art forms embody profound empirical knowledge of both natural and cultural landscapes, translating community concerns that may be explained as co-creative acts of activism. The artworks articulate critiques of environmental harm, identify perceived sources of degradation and propose locally grounded alternatives. The study highlights how the moliceiro community’s artistic practices constitute a form of environmental communication rooted in lived experience yet overlooked by political authorities favoring external agendas over traditional ecological knowledge. Recognizing these expressions as legitimate environmental discourse might become crucial for fostering more inclusive and effective environmental governance.
In modern capitalist systems, housing has shifted from a basic human need to a financialized commodity central to wealth accumulation. This transformation has worsened the housing affordability crisis and deepened social inequality, as market dynamics increasingly diverge from household income growth. This study investigates how housing policies can serve as corrective tools to counteract these market-driven inequities, examining the commodification of housing, its role in structural inequality, and policy responses in both the Global North and South. Grounded in political economy and Marxian theory, the study shows that intergenerational wealth transfer, spatial property value disparities, and market-oriented policies perpetuate housing inequality. Since the late 1970s, privatization and deregulation have weakened the state’s role in housing provision, marginalizing vulnerable groups. However, state-led interventions such as social housing, anti-speculation measures, and tenant protections offer partial remedies, though limited by fiscal and political constraints. The evolving trajectory of housing policy reflects a persistent tension between market logic and state responsibility amid rapid urbanization. The study advocates for hybrid policy frameworks that balance market functions with strengthened state capacity to ensure equitable housing access. Reframing housing as a social right, not merely an economic good, is crucial for advancing just and sustainable urban futures, particularly in developing countries.
Belo Horizonte’s right-to-food model has been recognized as a pioneering approach to urban food security, significantly contributing to the reduction of hunger and the promotion of social equity. This study analyzes the linkages between the city’s food security policies and the Sustainable Development Goals (SDGs), highlighting their impact on poverty reduction, public health, and economic sustainability. The research demonstrates that Belo Horizonte’s integrated food policies, including subsidized food programs, urban agriculture, and multi-stakeholder collaboration, have provided cost-effective and scalable solutions to urban food insecurity. Despite its success, challenges remain regarding policy sustainability, financial constraints, and political continuity. This study also identifies key limitations, including reliance on secondary data and the need for more field-based evaluations. Future research should explore comparative analyses between Belo Horizonte and other urban food security models, assessing their long-term economic and environmental impacts. The findings offer valuable insights for policymakers, urban planners, and researchers interested in developing sustainable and equitable food systems in cities worldwide.
This is a mixed-methods study that investigates the cultural sustainability and creative-economy potential of krajood (Lepironia articulata) basketry in Thale Noi, a Southern Thai wetland community. Drawing on literature review, semi-structured interviews with twenty local stakeholders, Delphi rounds, field observations, and questionnaires, the research examines the botanical characteristics and ecological context of krajood, the traditional weaving techniques, and the socio-economic dynamics shaping artisanal practice. Findings reveal that krajood weaving remains a vital repository of intergenerational knowledge, linking elders and youth through apprenticeship. However, the culture faces declining successor numbers and market-access limitations. Collaborative networks among artisans, community organizations, and provincial agencies have bolstered design innovation, branding, and management strategies, positioning krajood products within a niche creative economy. However, pressures from industrial standardization and competition from mass-produced imitations threaten both craft authenticity and artisan livelihoods. The study argues that balancing cultural preservation with adaptive innovation through participatory design, cooperative marketing, and sustainable harvesting can sustain krajood basketry as a living heritage and a driver of inclusive local development. These insights contribute to global debates on safeguarding intangible cultural heritage while leveraging creative industries for community empowerment and resilience.
This study aims to analyze the effect of budgetary control (BC), green innovation (GI), and digital payment (DP) services on the performance of micro, small, and medium enterprises (SMEs). The method used is a quantitative approach, with primary data collected through questionnaires distributed to 200 staff and SME owners in DKI Jakarta with adequate knowledge of business operations and operating in the consumption, convection, printing, crafts, furniture, and raw material processing sectors. Data processing is carried out using SmartPLS and SPSS. Thirty new measurement indicators are adjusted to the context of SMEs in Indonesia through discussions with SME actors and sustainability experts. BC, GI, and DP services have a significant positive effect on SME performance (SP). BC, GI, and DP contribute to the Sustainable Development Goals (SDGs), namely Decent Work and Economic Growth (SDG 8) and Partnerships for the Goals (SDG 17), by improving the performance of SMEs that create new jobs and increase the country’s GDP. SMEs can provide data entry and management training for employees and leverage green concepts as product differentiators to increase sales. In addition, SMEs can optimize the use of DP services. SMEs that still use conventional transaction methods are encouraged to use DP services to support all business operations. SMEs that still use traditional transaction methods are encouraged to adopt DP services to support all business operations. SMEs that still use conventional transaction methods are encouraged to adopt DP services to evaluate and monitor SME transactions and performance.
This study aims to complement existing research on social resistance. By utilizing local knowledge, this study seeks to elaborate on the resistance strategies employed by the Bati people in East Seram Regency (SBT), Maluku, in response to plans for mining exploration in their sacred mountain areas. The study adopts a descriptive qualitative method, with data collected through observation, interviews, online data, and literature review. The findings of this study reveal at least three significant points. First, the customary forest is not only a living space but also a sacred place for the Bati people. Second, imposed policies inevitably marginalize their living spaces and pose threats to the preservation of their customary forest. Third, disregarding honest and transparent community participation not only leads to the failure of rational negotiations but also undermines the goals of development itself. Through the lens of local knowledge, this article underscores an alternative perspective to challenge the dominance of development that not only marginalizes the Bati people but also threatens the continuity of the Bati indigenous community’s cosmology. The study advocates for the accommodation of local wisdom as a strategy for negotiation, adaptation, and reconciliation with the values and practices of the Bati people. In other words, development should not solely focus on instrumental technical dimensions but must also reflect on the functionalization of local cultural heritage through respect for the sustainability of the sacred customary forests of indigenous communities.
