Objective: Strategic planning is a plan drawn up to achieve an organization’s objectives within a specific timeframe, whether short-, medium-, or long-term. Improving the quality of education requires a strategy. The focus of the research is strategic planning for risk-based quality improvement at Universitas Brawijaya, utilizing the theory proposed by Choirunisa, D (2019), namely: Firstly, 1) Development of vision, mission, and objectives, 2) Identification of external and internal factors (SWOT analysis), 3) Short-term, medium-term, and long-term planning, 4) Determination of winning strategies. Second, the supporting and hindering factors. Design/Methods/Approach: This study employs a descriptive, qualitative research design. Findings: The results of this study are as follows: Firstly, 1) The development of the vision, mission, and objectives is in line with the vision, mission, and Strategic Plan (RENSTRA) of Universitas Brawijaya. 2) In the SWOT analysis, Universitas Brawijaya and the Quality Assurance Agency do not treat threats as obstacles, but rather as challenges. 3) Short-term planning, namely the RKAP (Work Plan and Budget), covers a period of one year. Medium-term planning consists of the Strategic Plan (RENSTRA) covering a five-year period. Long-term planning consists of the Long-Term Master Plan (RIP). 4) The Quality Assurance Agency at Universitas Brawijaya has formulated a risk-based quality standard. Secondly, a supporting factor is that the Quality Assurance Agency possesses human resources who are experts in their respective fields. Originality/Value: This study offers a unique empirical perspective on reframing traditional SWOT analysis into a SWOC (Challenges rather than Threats) approach to foster a more proactive organizational mindset. Practical/Policy implication: University performance management through the SAKIP system requires the Strategic Plan (RENSTRA) to be a mandatory document and serves as an overarching framework for Universitas Brawijaya's subordinate units. Meanwhile, the inhibiting factor is the existence of national policies that are counterproductive to Universitas Brawijaya. Keywords: Strategic planning; quality; risk-based; higher education; SWOC analysis JEL Classification: I23; M10; I28
Objective: Gender equality is a key component of the Sustainable Development Goals (SDGs), particularly in addressing gender-based violence and ensuring equal access to education, skills development, and economic opportunities. This study aimed to analyze gender equality knowledge related to sexual violence within the ADEM Community in Batu City, with a focus on Papuan adolescents. Design/Methods/Approach: Despite extensive research on gender equality and sexual violence prevention among adolescents, limited studies have examined the application of gender equality knowledge using a psychosocial approach in the ADEM community context. A descriptive quantitative design was employed involving 93 respondents. Data were analyzed using mixed-methods, polynomial regression, Principal Component Analysis (PCA), and Pearson correlation analysis to identify dominant knowledge components and relationships among variables. Instrument validity was assessed using t-tests, and reliability testing was conducted. Findings: Most respondents, both male and female, demonstrated a good level of knowledge about gender equality. Pearson correlation analysis revealed a very strong association between male and female knowledge levels (r = 0.875; p = 0.022) and a strong correlation with the good knowledge category (r > 0.95). Originality/Value: Gender awareness in the ADEM community is evenly distributed across genders, providing a shared foundation for sexual violence prevention. Practical/Policy implication: These results suggest that gender equality knowledge within the ADEM community is relatively balanced across genders and may contribute to efforts aimed at preventing sexual violence among adolescents. Keywords: Gender equality knowledge; sexual violence prevention; adolescents; ADEM program; gender awareness JEL Classification: J16; I24; Z13
Objective: This study investigates the profound digital transformation in marketing communication on TikTok, where consumer purchasing of sensory products like perfume has shifted significantly from traditional physical experiences to online platforms. This transition, while offering boundless accessibility, generates inherent consumer skepticism regarding the authenticity and trustworthiness of digital product reviews. Design/Methods/Approach: Employing in-depth qualitative interviews with prominent perfume reviewers, the research initially confirms that influencers strategically leverage Source Credibility Theory's dimensions, namely expertise demonstrated through rigorous testing, trustworthiness built via non-scripted content, and attractiveness through relatable presentation to construct persuasive and authentic content. Findings: However, acknowledging persistent consumer scepticism stemming from increased commercial collaborations that blur objective boundaries, a vital new dimension, "Social proof," is successfully identified. "Social prof" uniquely emerges from collective consumer interactions in comment sections, where diverse and honest opinions provide crucial social validation. Originality/Value: It also derives from the distinct credibility of non-expert figures, exemplified by the "Mas Ade Approve" phenomenon, in which spontaneous, non-commercial reviews foster trust through perceived honesty and relatability. Practical/Policy implication: This finding critically underscores that in the rapidly evolving digital landscape, consumer trust is not solely an outcome of traditional source attributes but is also powerfully shaped by bottom-up, community-validated authenticity. Keywords: Consumer trust; digital transformation; social proof; source credibility; TikTok JEL Classification: M31; L81; D91
Objective: This study examines how social capital and entrepreneurial orientation influence innovation and competitive advantage among batik entrepreneurs in Sidoarjo Regency, Indonesia. The article addresses the need to explain how relational resources and entrepreneurial behavior strengthen the competitiveness of traditional creative SMEs facing imitation, market pressure, and changing consumer preferences. Design/Methods/Approach: The study used a quantitative explanatory design and census-based sampling of active batik entrepreneurs in Sidoarjo Regency. Data were collected through a five-point Likert questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The model evaluated the effects of social capital and entrepreneurial orientation on innovation and competitive advantage. Findings: Social capital has a positive and significant effect on innovation, but does not directly affect competitive advantage. Entrepreneurial orientation significantly affects both innovation and competitive advantage, while innovation significantly improves competitive advantage. These results indicate that social capital becomes strategically valuable when it is converted into innovation outcomes. Originality/Value: The study contributes to the SME and creative-industry literature by jointly examining social capital and entrepreneurial orientation within a single model in a localized batik cluster. It also clarifies that innovation functions as a connecting mechanism through which intangible resources contribute to competitive advantage. Practical/Policy implication: Batik entrepreneurs should strengthen trust-based networks and entrepreneurial behavior while continuously transforming those resources into product, process, and managerial innovation. Local support institutions can enhance competitiveness by facilitating collaborative forums, developing capabilities, and providing innovation-oriented support for batik SMEs. Keywords: Batik SMEs; competitive advantage; entrepreneurial orientation; innovation; social capital JEL Classification: L26; M13; O31
Objective: This study aims to explore intersectional vulnerabilities experienced by women workers in NGOs and the private sector. Design/Methods/Approach: This study employs an exploratory qualitative case study approach using in-depth interviews and financial records involving two women workers, one from an NGO and one from the private sector in Jakarta. The analysis uses an intersectional feminist perspective to examine how intersecting forms of oppression shape women workers’ vulnerabilities. Findings: The study reveals that the vulnerabilities experienced by women workers in NGOs and the private sector are shaped by the intersection of gender, age, contract employment status, economic responsibilities, limited knowledge of labor rights, and workplace cultures and organizational structures that do not support women workers. These intersecting conditions affect workers’ access to basic labor rights, social protection, and workplace bargaining power. Originality/Value: This study contributes to discussions on the vulnerabilities experienced by women workers in NGOs and the private sector through an intersectional feminist perspective. Practical/Policy implication: This study highlights the importance of strengthening labor protections, improving the implementation of women workers’ rights, promoting gender-sensitive policies, and addressing hostile work environments. Keywords: Vulnerability, NGOs workers, private sector workers, intersectional feminism JEL Classification: H1; J3; J7
Objective: This study examines the influence of brand image and service quality on repurchase intention, with trust as a mediating variable, among customers of XYZ Finance Malang Branch. It addresses the decline in repeat transactions from 2019 to 2024 and aims to explain customer loyalty behavior in the financing industry. This research is empirical. Design/Methods/Approach: A quantitative explanatory approach was employed using cross-sectional data from 225 respondents selected through purposive sampling. The analysis utilized Structural Equation Modeling–Partial Least Squares (SEM-PLS) to assess direct and mediating relationships among variables. Findings: The results show that service quality has a direct and significant effect on repurchase intention. Brand image does not directly affect repurchase intention but influences it indirectly through trust. Trust significantly mediates the effects of both brand image and service quality on repurchase intention, highlighting its key role in driving customer loyalty. Originality/Value: This study contributes to the literature by confirming the mediating role of trust in the relationship between brand image, service quality, and repurchase intention within the financing sector, offering empirical evidence from a specific industry context. Practical/Policy implication: The findings suggest that financing companies should focus on improving service quality and strengthening customer trust to enhance repurchase intention. These insights can support strategic decision-making in customer retention and competitive positioning. Keywords: Brand Image; repurchase intention; service quality; trust; XYZ Finance Malang Branch JEL Classification: M31; G21; D91
The achievement of Sustainable Development Goals (SDGs), particularly Goal 2 (Zero Hunger) and Goal 3 (Good Health and Well-Being), relies heavily on the performance of civil servants in delivering public services. This study examines the effects of work culture and work motivation on ASN performance and their contribution to sustainable development in Malang City. A quantitative approach was employed, using Structural Equation Modeling–Partial Least Squares (SEM-PLS) 4.0, with a stratified random sample of 100 ASN from sub-district offices and community health centers. Results indicate that work culture positively influences civil servants' performance (? = 0.449; p < 0.001) and SDG achievement (? = 0.433; p < 0.001). Work motivation also exerts a positive effect on performance (? = 0.339; p < 0.001) and SDGs (? = 0.363; p < 0.001). ASN performance significantly contributes to sustainable development (? = 0.290; p = 0.002) and mediates the relationship between work culture and SDGs (indirect effect = 13%) and between motivation and SDGs (indirect effect = 9.8%). These findings demonstrate that fostering a strong work culture and high motivation among civil servants directly and indirectly enhances sustainable development outcomes, providing empirical evidence linking civil servant performance to local SDG implementation. Keywords: Work Culture, Work Motivation, Performance, ASN, SDGs
The Karuhun tradition in Urug Village is a form of agricultural management based on local wisdom that is environmentally friendly and sustainable, despite being situated within a modern farming system that has negative environmental impacts. This research aims to identify the characteristics of the Karuhun tradition in supporting sustainable agriculture, analyze the influence of applying the Karuhun tradition on sustainable agriculture, and formulate recommendations for policy strategies. A mixed-methods approach was employed, utilizing snowball sampling with four informants and purposive sampling with 30 respondents. Data analysis used narrative analysis, multiple linear regression, stakeholder analysis, and TOWS Matrix. The results of the research showed that the characteristics of the Karuhun tradition consisted of talek, the principle of ngaji diri, and agricultural cultivation practices. The variables of Talek and agricultural cultivation practices have a positive impact on the success of implementing sustainable agriculture. The most important stakeholder is the Head of the Urug Village Customary Council. Recommendations for policy strategies include the development of edutourism, preserving traditions in the younger generation, collaboration among stakeholders, and strengthening the capacity of human resources in the use of agricultural technology. Keywords: Ancestral Traditions, Local Wisdom, Sustainable Agriculture, Talek
Objective: Live-streaming commerce has become a dominant promotional practice in Indonesia’s beauty industry, enabling real-time interaction among brands, hosts, and consumers. While framed as transparent and engaging, this format raises ethical concerns related to digital persuasion. This study critically examines how ethically problematic communication practices are discursively constructed and normalized in Indonesian beauty live streaming. Design/Methods/Approach: Adopting a qualitative, critical approach, this analysis examines eight live-streaming sessions on TikTok Live and Shopee Live using Fairclough’s three-dimensional Critical Discourse Analysis (CDA), enhanced by Foucault’s concept of governmentality. Findings: The analysis reveals that false urgency, false scarcity, false advertising, and emotional manipulation are systematically produced through linguistic cues, visual intensification, and affective interaction. These practices are reinforced by parasocial communication, selective audience engagement, and repetitive promotional performances, which legitimize market-driven persuasion and constrain critical reflection. Originality/Value: Socially, these communicative strategies reflect neoliberal market logic, framing consumption as a moralized, time-sensitive obligation, thereby normalizing digital consumerism. Practical/Policy implication: This study contributes by integrating CDA with governmentality to show how ethical violations in live streaming are not isolated marketing tactics, but normalized practices embedded within platform-driven market structures. Keywords: Live streaming commerce; ethical communication, critical discourse analysis, digital persuasion; neoliberalism JEL Classification: M31; L81; Z13
This study aims to analyze strategies used to improve the economic conditions of women weavers in Pringgasela Village, East Lombok, through the adoption of digital transformation. A descriptive qualitative approach was employed, with data collected through participatory observation, in-depth interviews, and documentation. The findings indicate that the use of social media, e-commerce platforms, and digital training has successfully increased income and expanded market reach for traditional woven products. Challenges encountered include limited access to technology, low digital literacy, and the need for ongoing support. The study recommends cross-sector collaboration among local governments, educational institutions, and the private sector to build an inclusive and sustainable digital ecosystem for female weavers. Keywords: Women Weavers, Digital Transformation, Local Economy, Traditional Weaving, Lombok
This study examines the impact of slang and foreign language use on national resilience, particularly among Generation Z, who are influenced by globalization and digitalization. It focuses on discourse patterns on social media, the influence of foreign languages on perceptions of Indonesian Language, and factors hindering the younger generation’s awareness of the importance of standard Indonesian. A qualitative approach with a phenomenological design was used, and primary data were collected through interviews, observations, and FGDs in Malang. Data validity was ensured through triangulation, member checking, and an audit trail. The data were analyzed using an interactive model that included data reduction, data display, and conclusion drawing and verification. The results show that Generation Z employs a variety of conversational styles, ranging from slang to informative exchanges that involve code-switching between the Indonesian Language and foreign languages. This indicates both the influence of global culture and globalization, as well as the threat to the use of the standard Indonesian Language as a symbol of national identity. Although Generation Z is likely to find standard language increasingly irrelevant in informal communication, they continue to find it relevant in formal communication. In conclusion, measures involving formal education, digital literacy programs, and community support are necessary to maintain the Indonesian Language as a symbol of national identity. Keywords: Indonesian Language, Pillar of Identity, Generation Z, Globalization, National Resilience
Global waste production reaches 2.01 billion tons per year, with a projected increase of 70% by 2050. Universities contribute significantly, with an average of 1.5 to 2 kg of waste per student per day. Although UI GreenMetric determines that waste management contributes 18% of campus sustainability assessments, only 15% of universities in developing countries have an integrated waste management system. This study aims to identify global research patterns and trends on waste reduction strategies in higher education, analyze key thematic clusters and research gaps, and evaluate collaborative relationships between countries and institutions in sustainable campus development. A bibliometric analysis was conducted using data from the Scopus database, which encompassed 1,573 documents from 701 sources and involved 4,552 authors. Data were analyzed using Bibliometrix software in R with a quantitative approach to identify publication trends, keywords, affiliations, and research collaborations. Inclusion criteria included articles with search strings related to sustainable campuses. The validity of the method was confirmed through comparison with similar bibliometric studies and expert consultation. Research on campus waste reduction strategies revealed an annual growth rate of 5.57%, with a notable increase after 2019. The analysis identified three main clusters: higher education and management aspects; energy and campus facilities; and stakeholders and academic outputs. The distribution of research was uneven geographically, with significant contributions from Malaysia and Indonesia (each with three universities in the top 10 institutions), while international collaboration remained low (16.47%). Although research on sustainable campuses is growing rapidly, the specific aspect of waste management has not been sufficiently emphasized. This gap represents an opportunity for future research and increased international collaboration. Integrating a circular economy approach with behavioral change theory in the context of higher education has the potential to make a significant contribution to realizing a sustainable, green campus. Keywords: Sustainable Campus, Waste Management, Bibliometric Analysis, Circular Economy, Higher Education
Objective: This study analyzes the barriers and strategies for implementing Occupational Health and Safety (OHS) for women workers in the textile industry, emphasizing how a gender perspective shapes their experiences and bargaining power in OHS practice. Design/Methods/Approach: using a qualitative-descriptive design grounded in Participatory Action Research (PAR), data were collected through structured observation and in-depth interviews at CV. Semoga Jaya, Pasuruan, involving seven women workers (tying and drying divisions) and one management informant (purposive sampling). Findings: Four problem nodes emerged: (i) personal protective (PPE) is available but not mandatory and is often ignored; (ii) written standard operating procedures (SOPs) are absent and machinery maintenance is reactive; (iii) the physical work environment is polarized (overheated, poorly ventilated enclosed areas versus semi-open areas); and (iv) gender-sensitive facilities are limited (no private resting space/lactation room). In response, workers rely on horizontal solidarity and individual initiative as coping strategies, which paradoxically plug systemic gaps without addressing institutional root causes. Originality/Value: Theoretically, the research underscores the value of a gender-responsive, holistic OHS framework to assess not only hazards but also institutional capacity and equitable access to protection. Practical/Policy implication: The study proposes a sequenced intervention package: enforcement of PPE compliance and rapid socialization (?3 months), alongside the establishment of SOPs, a preventive maintenance program, and the provision of gender-responsive facilities as structural improvements (?6 months); practically, it offers a realistic and measurable implementation roadmap.. Keywords: adaptive strategies; gender perspective; OHS; textile industry, women works JEL Classification: J28; J16; J81
Objective: This study aims to identify and analyze gender-based patterns in the use, perception, and experience of public spaces through a Systematic Literature Review (SLR) approach. Design/Methods/Approach: The research collected and reviewed 33 scientific articles published between 2015 and 2026 from the Scopus and ScienceDirect databases using specific keywords related to gender behavior and public space. Findings: The findings reveal that men and women interact with public spaces differently due to physical, social, and psychological factors. Men tend to use public areas for physical and recreational activities, while women are more influenced by safety, accessibility, and social interaction. Environmental aspects such as lighting, walkability, and spatial design strongly affect users’ sense of comfort and security. Moreover, cultural and social norms play a significant role in shaping gendered behaviors and perceptions within urban spaces. Originality/Value: This research expands both theoretical and practical understanding of patterns in the use of public spaces based on gender. Practical/Policy implication: Furthermore, the findings provide a foundation for urban designers to adopt a gender-responsive spatial planning approach, particularly in the design of public spaces. Keywords: Gender-based patterns; public spaces; perception; inclusivity; systematic literature review
Objective: Relationship management plays a critical role in corporate banking, particularly in maintaining long-term engagement with medium-sized businesses and corporate clients. However, many financial institutions face challenges sustaining these relationships due to the lack of a systematic, client-centered approach. This study proposes a Client-Centered Stakeholder Relationship Management (SRM) Model to improve client engagement through a four-phase framework: Engage and Attract Potential Clients, Insight-Driven Client Engagement, Relationship Strengthening and Service Delivery, and Value Co-Creation and Retention. Design/Methods/Approach: This study employs a qualitative methodology, drawing on insights from 16 Relationship Managers (RMs) at Bank Rakyat Indonesia (BRI), classified into junior and senior levels based on experience. Findings: Effective communication, trust-building, and service satisfaction function as core relational mechanisms that influence client retention. Specifically, junior RMs rely more on structured systems such as CRM tools, while senior RMs demonstrate adaptive, experience-based strategies that enable more tailored client engagement. The findings further show that SRM effectiveness depends on integrating analytical tools, relational competence, and organizational support systems, particularly in managing corporate clients with complex financial needs. Originality/Value: While the model is derived from a single institutional context, it offers transferable insights for banking institutions with similar organizational structures and market conditions. Practical/Policy implication: Practically, this study recommends developing hybrid training programs that combine data-driven analysis and relational skills, implementing structured mentoring between junior and senior RMs, and integrating continuous client feedback into engagement strategies. These findings contribute to operationalizing SRM in corporate banking by linking stakeholder theory with frontline relational practices. Keywords: Client engagement; client retention; corporate banking; relational competence; stakeholder relationship management JEL Classification: G21; M31; L14
Objective: The aim of this case study is to investigate the role of logistic services in customer satisfaction. The logistics services were investigated under three dimensions including delivery time, product availability and technical issues while customer satisfaction was investigated in four dimensions including product quality, communication, order accuracy and product price. Design/Methods/Approach: The data was collected through online survey of e-shoppers from Lulu Hypermarket in Oman to fill the questionnaire. Also, interviews with some e-shoppers were conducted to understand their perspectives and satisfaction regarding e-services. The sample consists of 100 individuals who participated in this case study voluntarily. Data was analyzed using SPSS through descriptive statistics, correlation and regression analysis. Findings: The level of both logistic services and customer satisfaction in Lulu Hypermarket was high based on the means of the case study participants. Furthermore, the results illustrated that logistic services dimensions have positive and significant influence on customer satisfaction with (0.586, 0.214 and 0.109) respectively. Originality/Value: This case study highlights the role and importance of appropriate logistics in enhancing customer satisfaction especially in online shopping. Practical/Policy implication: By understanding the relationship between logistics services and customer satisfaction, the management at Lulu can identify opportunities for improvement and devise effective strategies to enhance the overall shopping experience for their customers. Keywords: Customer Satisfaction; Case Study; E-Services; Logistic Services; Lulu Hypermarket JEL Classification: L81; M31; L87
Objective: This study examines the influence of organizational climate and work motivation on organizational commitment, with job satisfaction acting as a mediating variable. Organizational commitment plays an important role in maintaining employee loyalty and productivity, especially in competitive work environments where companies face increasing employee turnover, communication challenges between leaders and employees, unclear job responsibilities, and dissatisfaction with existing work systems. These issues may reduce job satisfaction and weaken employees’ commitment to the organization. Therefore, this study aims to analyze the relationships among organizational climate, work motivation, job satisfaction, and organizational commitment in order to identify strategies to improve employee loyalty and performance. Design/Methods/Approach: This research employs a quantitative approach, using questionnaire data collected via Google Forms from 68 employees of PT Telekomunikasi Seluler Tbk. in the Malang Raya area, East Java, selected purposively. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 3 Findings: The findings indicate that organizational climate and work motivation have significant effects on job satisfaction; job satisfaction significantly influences organizational commitment; and both organizational climate and work motivation also directly affect organizational commitment; however, their effects are stronger when mediated by job satisfaction. These results highlight the importance of creating a supportive organizational climate and strengthening employee motivation to enhance job satisfaction and ultimately improve organizational commitment. Originality/Value: This study provides empirical evidence on the role of job satisfaction as a crucial mediator, strengthening the impact of organizational climate and motivation on commitment, particularly in the telecommunications industry within the specific regional context of Malang Raya. Practical/Policy implication: These results highlight the importance of organizations in creating a supportive organizational climate and strengthening employee motivation. By doing so, companies can enhance job satisfaction, which ultimately serves as a key driver of organizational commitment, reduced turnover, and maintained productivity. Keywords: Job Satisfaction; Organizational Climate; Organization Commitment; Work Motivation JEL Classification: M12, M54, J28
This article presents the results of a study that analyzes the influence of TikTok influencers on the Fear of Missing Out (FoMO) phenomenon on the decision to visit Jawa Timur Park 3. The research examines influencer attributes such as attractiveness, expertise, and similarity, which affect consumer trust and FoMO, ultimately driving visit decisions. The study employs an explanatory research method with a quantitative descriptive approach, involving 280 respondents who had visited Jawa Timur Park 3 after being exposed to TikTok content. Data collection was conducted through an online questionnaire and analyzed using Structural Equation Modeling (SEM-PLS). The results indicate that TikTok influencers have a substantial impact on FoMO, primarily through their credibility, which fosters audience trust and engagement. The study highlights the importance of selecting credible influencers to create authentic, visually appealing, and audience-relevant content. These findings contribute to the understanding of psychological mechanisms in social media marketing within the digital tourism industry, underscoring the importance of trust-based marketing strategies in enhancing visitor experiences. Keywords: TikTok influencers, Fear of Missing Out (FoMO), digital tourism, consumer trust.
In this era heavily influenced by the development of communication and information technology, every child must have the right to access other materials from various sources. Unfortunately, information and communication technology development is not free from its negative impact on children. The online realm has revealed information that is inappropriate and negative for children, even creating forms of interaction on various social media that lead to violence or bullying, and even trigger sexual violence. Cases of child sexual exploitation and violence in the realm of courage certainly require the attention of all parties around the child, such as parents, teachers, community leaders, legal officials, and so on. In this context, service providers have an essential role in preventing and handling cases of sexual violence in the realm of violence that has already occurred, so that the negative impacts on children do not persist and can be resolved immediately. This article discusses the role of service providers in protecting child victims of sexual violence in the realm of courage, as well as efforts to develop the capacity of service officers in safeguarding child victims.
This study aims to identify and explain the influence of compassionate leadership and psychological empowerment on job satisfaction, mediated by psychological well-being. This research assists PT. Bimaruna Jaya in East Jakarta focuses on decision-making and policy development to address and manage factors that impact employee job satisfaction. A proportionate random sampling technique was employed, resulting in a sample of 69 respondents, using a quantitative approach. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the aid of SmartPLS 4 software. The results indicate that compassionate leadership and psychological empowerment have a positive and significant impact on job satisfaction, which is mediated by psychological well-being. It is recommended for PT. Bimaruna Jaya East Jakarta will implement open and transparent employee recognition to help employees feel a sense of well-being and empowerment. Keywords: Compassionate Leadership, Job Satisfaction, Psychological Empowerment, Psychological Well-Being
