Anecdotal accounts suggest that Indonesians perceive culture-specific scripts on typographic artefacts in restaurants as a sign of authenticity and quality. This study examined this notion through qualitative literature synthesis followed by a preliminary quantitative survey. The literature synthesis foregrounded comparable cases where typographic attributes and script choice have been found to influence consumer perception, which shows that the phenomenon is not isolated to Indonesia. The preliminary quantitative survey used a simple frequency analysis of four fictional restaurant logotypes (Japanese, Korean, Balinese, and Javanese, respectively) to determine values that Indonesian consumers perceive in culturally authentic typography (prominent use of indigenous, culture-specific scripts). The majority of respondents perceived culturally authentic typography as representing high-value restaurants in terms of price, food quality, and atmosphere. More respondents associated Japanese/Korean typography with high-quality Japanese/Korean restaurants, compared to respondents who associated Balinese/Javanese typography with high-quality Balinese/Javanese restaurants. More respondents related culturally authentic typography with higher prices, followed by better restaurant atmosphere, and better food quality. These findings confirm that Indonesian consumers perceive culture-specific scripts as indicative of higher brand values to some degree. More rigorous research is warranted to validate these results.
English storytelling activities are expected to help children in vocabulary development and sentence construction, especially for English as a second language (ESL) learners, while keeping the learning process fun and creative. However, in English storytelling activities in elementary schools, many children are found memorizing the stories through provided text. This results in children telling the stories without catching the English words and understanding the flow of the story they are telling, so the story can sound monotonous. Therefore, this research examined the application of two learning media as alternative aids for learning English storytelling creatively, i.e., conventional media (a picture book) and modified interactive learning media tailored to English learning needs. This research used a comparative method with the same pictures being used in both media and was limited to targeting students in grades 4 and 5 of elementary school. The result showed that while children who learned with the modified interactive media managed to catch more words than those who learned with the conventional picture book, both media were effective for story comprehension and English learning.
Beauty plays a vital role in persuasive communication, encompassing values such as goodness, usefulness, splendor, comfort, novelty, and metaphorical strength. This study aimed to reinterpret figures of Jesus and Mary through visual language of Balinese wayang, integrating traditional Balinese cultural values. Western visual portrayals often dominate depictions of these Biblical figures, making them appear generic and less engaging to contemporary audiences. Using a qualitative method, with Bishop Robert Barron's research synthesis of Aristotle, Aquinas, and Balthasar aesthetic, which emphasizes evangelization through beauty. The concept of beauty is explored and expanded toward goodness and truth. Visual designs were developed through literature on Christian philosophy and interviews with Balinese dalang, artisans, Christian writers, and Catholic priests. The study faced challenges in balancing theological reverence with cultural adaptation, which were addressed through contextual design exploration. The outcome is a new form of visual metaphor of Jesus and Mary in Balinese wayang style that reflects both spiritual depth and local aesthetic sensibility, offering a fresh model of religious visual acculturation.
Innovation in fragrance textiles reflects growing awareness of health, well-being, and aesthetic value. Nature has long served as a source of inspiration for designers and researchers, offering guidance for product innovation. Scents and fragrances are known to contribute positively to human well-being, and advances in textile technology have enabled the application of fragrance finishes through microencapsulation techniques. While visual appearance and fabric durability remain primary considerations for consumers, floral patterns-among the oldest and most favored textile design elements-continue to play an important role. This research employs mixed qualitative and quantitative methods to develop specialized textile products in the form of flower-patterned fabrics inspired by traditional Indonesian flora, specifically ylang-ylang (Cananga odorata). The study applies a biomimicry approach by using the ylang-ylang flower as both a visual and olfactory reference in textile design. Pattern development was combined with fragrance incorporation using a microencapsulation technique with PEG 6000 as the encapsulating agent. The resulting textile features a ylang-ylang floral pattern and releases a distinctive scent resembling the natural flower in bloom. This approach demonstrates the potential of integrating visual and sensory elements in textile design and supports future development of fragrance textile products to enhance consumer engagement.
The use of digital applications, particularly online games on smartphones, increased significantly during the Covid-19 pandemic, especially in 2020. One popular game among students is Free Fire, a multiplayer game that enables virtual social interaction. This study aimed to identify latent messages emerging from the verbal and behavioral expressions of young players, as well as how digital figures like Rasyah Rasyid influence celebrity and fandom phenomena among high school students. This study employed virtual ethnography and Associative Concept Network Analysis (ACNA), using the University of South Florida (USF) association dictionary, to analyze Rasyah's spontaneous speech during live-streamed gameplay. The findings revealed that the primary message emerging from Rasyah's communication was the concept of 'friend,' which was the central node in the word association network, as it had the highest ODC score (0.24). These results indicate that communication within online games extends beyond technical or competitive functions and plays a crucial role in fostering emotional closeness and social bonds. Such interactions contribute to the development of parasocial relationships between online idols and their audiences. This study provides insight into how digital popular culture, game-based communication, and visual personas influence the identities and aspirations of high school students in the digital era.
Craft products are among the most intricate and unique artifacts produced by indigenous people in the Malay Peninsula. They have also become a major attraction for tourists to come and visit Malaysia. For hundreds of years, the indigenous people known as Orang Asli have extensively produced different art forms that reflect their philosophy and belief system. This study aimed to investigate in-depth the artistic expressions of craft motifs and ornaments objectives of this study were to determine the types of motifs in Orang Asli craftwork; to investigate the different elements of motifs that appear in Orang Asli craftwork; and to analyze the meaning embedded in selected motifs of Orang Asli craftwork. This study employed a case study approach through a series of interviews with experts, or traditional craftsmen, followed by observations as well as document analysis. This study highlights the beauty of traditional Orang Asli craftsmanship, which needs to be revisited and showcased in order to preserve their important culture and heritage for future generations.
This article traces the historical outline of the development of design in South Korea. Foreign policies promoting Korean design will be discussed as evidence of the importance of K-design exports and to introduce the collaboration between Italian and Korean designers at Salone del Mobile. In 2023, the Korean government?s direct participation in Milan Design Week marked the 11(th) year of the Korea Craft and Design Foundation?s (KCDF) participation in the Italian international fair. Each year, the foundation curates an exhibition showcasing Korean furniture and home dor which exemplify the fusion of traditional Korean craftsmanship and contemporary design sensibilities. Notably, for the 60(th) anniversary of the Salone del Mobile in 2022, KCDF planned a special exhibition bridging Italian and Korean design cultures. This initiative facilitated a direct collaboration between Italian designer Francesco Faccin and Korean artisan Hur Sung-Ja, resulting in the realization of three projects. These projects serve as a benchmark for the reimagining and internationalization of traditional Korean crafts, epitomizing the concept idea of K-crafts. This article innovatively investigates the topic of Korean traditional crafts, highlighting the Korean government?s domestic policies aimed at promoting internationalization. Such policies seek to enhance Korean influence globally and strategically shape the future of K-Crafts.
The present study examined the design philosophy of Taiji with the objective of developing a novel graphic design approach and substantiating its viability through a practical graphic design implementation. Application of the Taiji design philosophy was examined by using the characters from the Three Kingdoms in a graphic design practice as a case study. The objective was to assess the practicality and effectiveness of this design approach. The outcome of the research and subsequent discussion indicates that the Taiji design philosophy represents a novel framework for interdisciplinary investigation, encompassing a design methodology centered around the principles of yin and yang contrast as well as harmony and unity. The present findings hold significance in at least two distinct manners. One of the primary objectives was to illustrate how Taiji, when viewed as a philosophical concept, offers a systematic approach for the development of graphic creativity. Additionally, the yin-yang contrast and virtual-real relationship inherent in the Taiji design philosophy facilitate the transformation of twodimensional space into a three-dimensional visual design concept for graphic designers. Undoubtedly, numerous issues regarding the underlying principles of Taiji's design philosophy remain unresolved.
The rise of generative AI has significantly transformed the creative process, altering artistic workflows and redefining the human role in artmaking. While some artists resist this shift, engaging with machine intelligence has become increasingly inevitable in today's digital landscape. This paper explores the disruptive impact of artificial intelligence on artistic practices and how such disruption may benefit rather than hinder creativity. Grounded in Jean Baudrillard's concept of the hyperreal-particularly his theory of third-order simulation-it examines how AI generates realities that never existed but are perceived as real. These pseudo-realities challenge traditional notions of authenticity and memory in art. Through a performative research method and interdisciplinary approach, the author proposes the concept of 're-invocation'-a process of reclaiming the authority of human memory in collaboration with AI. This process is structured in iterative stages involving both human intention and algorithmic intervention. The study demonstrates that incorporating non-human memory has become an unavoidable aspect of art production in the generative AI era. Ultimately, it argues that re-invoking human memory through AI collaboration may offer a critical and innovative foundation for contemporary artistic expression.
Flexibility and adaptability are primary needs in the design and organization of public spaces. The main objective of this study was to model a derivative grammar in designing public furniture units with a blockwork system that can adapt to the recreational potential of any urban area. The proposed design is aimed at being shaped in line with users' requirements as the surrounding environment is continually transforming. Hence, the potential geometric arrangements of the proposed design are meant to enable different functional scenarios. The formation and differentiation parameters of the units can be associated and interpreted according to their shape variants. In this context, the compositional principles for arrangement of the proposed H-shaped blocks are defined by a set of rules. By means of morphological, derivative, and pragmatic evaluations, different compositional options were targeted to be turned into essential grammatical schemata within the scope of this study. Design references were achieved by procedural modeling with grammar-based algorithms. Generative prototypes were created by the formulation of algorithms as the vocabulary; the syntax was developed by a shape grammar.
The ecological crisis corrupts natural cycles, damages networks of organisms, and disrupts the ecosystem equilibrium. In response to the ecological crisis, the concept of circularity proposes reformative actions. However, these actions are insufficient to reverse the crisis and achieve ecological integrity because they are non-holistic and based on human concerns and priorities. A more inclusive and integrative mindset is necessary for better-functioning circular processes. In this regard, this research presents a theoretical framework for an alternative circular design model-Toroidality-which is driven by collective knowledge and participatory action. Toroidality functions through the integrative capacity of collective knowledge and collaboration among human and non-human stakeholders in the ecosystem. Based on the intertwined cycles of collective knowledge and collective value-creation, Toroidality becomes a self-feeding circular design model. Through its four-phased circular design processes, Toroidality claims to generate solutions that have regenerative capacities. This article clarifies the conceptual background, theoretical framework and complementary notions to present the fundamentals of Toroidality. After this initial explanatory article, the dynamics of the phases and interactions among the stakeholders are aimed to be explored and reported in the following research, through a real-life case study.
Ghibli Studio's animated film posters are visually beautiful, with a unique, alluring art style that reflects the story's essence. The images of the posters are eye-catching and portray nuances and emotions that have become very iconic in the world of animation. This research method used Fairclough's critical discourse analysis model and Kress and van Leeuwen's visual grammar in the context of visual semiotics to find the meaning behind the posters of Studio Ghibli animated films. The research method used was multimodal discourse analysis combined with a descriptive qualitative approach and quantitative narratives. The purpose of this study was to identify the use of a specific visual language in Studio Ghibli film posters, employing the visual grammar framework of three metafunctions in semiotics as an explorative tool to find out how these elements can strengthen visual messages and themes within the multimodal discourse analysis framework. The contribution of this research is the examination of the visual and textual aspects of film poster media to increase public awareness of the importance of discourse analysis in interdisciplinary science, namely the combination of visual communication design and systemic functional linguistics (SFL).
The meaning of colors has been widely researched in various disciplines. In design, understanding the contextual meaning of color influences design decisions and, hence, is important design information. This research aimed to compile information about the meaning of colors that can be used as design information in design tools so that users can choose the right color palette. This research used a qualitative approach by conducting a contextual document review of reference books about color. Data collection was carried out by identifying relevant data regarding the meaning of colors. The data collected included color association, positive-negative meanings, and cultural links. Although the information derived from these three sources varied in terms of information themes, we could observe some consistent meanings shared by the sources. This research output can be implemented as design information in design tools such as web-based color palette generation applications, graphic design tools and others. It is hoped that the results of this research can provide comprehensive guidance in choosing an appropriate color palette based on the meaning of the colors contained.
Ghibli Studio's animated film posters are visually beautiful, with a unique, alluring art style that reflects the story's essence. The images of the posters are eye-catching and portray nuances and emotions that have become very iconic in the world of animation. This research method used Fairclough's critical discourse analysis model and Kress and van Leeuwen's visual grammar in the context of visual semiotics to find the meaning behind the posters of Studio Ghibli animated films. The research method used was multimodal discourse analysis combined with a descriptive qualitative approach and quantitative narratives. The purpose of this study was to identify the use of a specific visual language in Studio Ghibli film posters, employing the visual grammar framework of three metafunctions in semiotics as an explorative tool to find out how these elements can strengthen visual messages and themes within the multimodal discourse analysis framework. The contribution of this research is the examination of the visual and textual aspects of film poster media to increase public awareness of the importance of discourse analysis in interdisciplinary science, namely the combination of visual communication design and systemic functional linguistics (SFL).
Automotive design sketching is crucial in the creative process, especially during conceptual design, as it facilitates shared understanding among design teams. Despite its significance, there need to be more comprehensive review papers addressing automotive design sketching in team settings. This systematic review aims to bridge this gap by identifying trends and evidence related to automotive design sketching within team settings. Employing the ROSES review flow diagram, five electronic databases - Scopus, Web of Science, Science Direct, SAGE, and Google Scholar - were utilized to search for relevant literature. Among the 902 non-duplicated articles initially screened, 17 studies from the past decade (2013-2023) underwent a thorough review and were integrated into the analysis. The findings emphasize the importance of team sketching, highlighting collaboration, communication, and creativity as essential values for enhancing shared understanding and design outcomes within teams. Significantly, the review uncovered a shortage of articles in recent years that encompass all three elements within a single study. This paper highlights the critical role of sketching in team-based automotive design and advocates for further research to investigate collaboration, communication, and creativity comprehensively. This knowledge is valuable for automotive designers, teams, and the industry, emphasizing the need for holistic approaches to optimize design processes and foster innovation.
While Endek cloth weaving Bali is a long-standing tradition for Balinese people, there is currently an urgency to achieve sustainability. The concern of addressing environmental aspects makes traditional clothing more relevant to the present and future. This paper aims to connect Balinese Endek weaving with natural dyes to preserve the tradition and adapt it to today's needs. Implementing a participatory approach and collaborating with Poni Songket, the weaver's community and SME in the Buleleng district of Bali province, this research developed state-of-the-art innovative designs for Balinese Endek weaving by utilizing local potentials such as traditional architecture (paddy and paddy barns) as inspiration for the designs and local natural dyes from the surrounding area for colorization of the fabric. These practices will open advanced opportunities to enhance the community's economic perspective and expand their knowledge to support sustainable purposes of Indonesia Emas 2045 and the Sustainable Development Goals (SDGs) of the UN.
Cultural studies of modern design are of great importance to scholarly research of modern design history, particularly in the context of the trend towards analysis and interpretation of modern design from sociological and cultural points of view. This article investigates the link between European modern design and the tradition of Western culture. Based on the definition of rationalism and idealism as ideal types of the Western cultural tradition, the investigation revealed that European modern design presents these ideal types through diversified design activities in the modern movements. It concludes that European modern design, as visualization of cultural codes, is a manifestation of Europe’s cultural heritage, although it reflects a revolutionary stance against the cultural background of modernization and achieved a breakthrough that showed the innovative quality of modern culture. This study also unfolded the long-term effect of culture on the rise of European modern design, which strongly indicates culture’s continuity in the long-range historical process and explains that the significance of European modern design is embodied not only in the revolution or innovation of modern culture but also in cultural inheritance and historical continuity.
This study proposes creative industry products with decorative motifs inspired by antique illuminated manuscripts collected by the Leiden University Library. Three illuminated Malay manuscripts were taken, namely: the manuscript with the number Or. 1703 entitled Sejarah Melayu; Or. 1768 entitled Collective Volume with Texts in Malay; and Or. 1967 entitled Hikayat Iskandar Zulkarnain. A descriptive qualitative method was used in this research. Field observation was conducted by interviewing an expert in decorative motifs to achieve the harmony of motifs and aesthetics in baju kuruang basiba. The motif was created using the CorelDrawX7 software. This study created embroidery motifs that can be classified as naturalistic ornaments. The design of decorative motifs for baju kuruang basiba can be embroidered with the suji and kapalo samek techniques. Meanwhile, the material used is a material that does not show because the sewing of baju kuruang basiba does not use furring. The decorative patterns that can be used are rasp patterns and fringe patterns. Baju kuruang basiba is a typical Minangkabau shirt that must be preserved as a cultural heritage object. The addition of this embroidery motif can add to the aesthetic appearance of the shirt to make it more attractive and luxurious.
As a complex phenomenon, the creative process is shaped by multiple factors such as emotions, cognitive abilities, and contexts. Media materiality, as one of the contextual aspects of the creative process, has a significant impact on shaping and informing creative outcomes. To better understand the impact of different media materiality on the creative process, nineteen published studies were analyzed adhering to the PRISMA guidelines, focusing on four comparison groups: physical media vs non-immersive 2D/3D media, physical media vs immersive 3D media, digital 2D media vs immersive 3D media, and non-immersive 3D media vs immersive 3D media. The findings suggest that the choice of media materiality significantly influences the creative process, impacting factors such as ideation, expression, collaboration, and the overall experience of creating. This review concluded that media materiality in immersive virtual reality has the potential to enhance creativity, but traditional media may have more significant psychological benefits compared to virtual reality experiences. Future research directions in fine arts and design will be discussed based on the review results.
In this paper, co-creation through visual art as a form of community engagement is explored and discussed through its definition, origin, method, practice, context, and potential. The Usungan Parade co-creation project at a khatam al-Quran event in Kabong, Sarawak, East Malaysia served as a case study through a qualitative analysis to explore the experiences and interpretations of the community related to the co-creation phenomenon. The study was conducted through participant observation and interviews with a sample drawn from heads of families, usungan craftsmen, and audience members. Six factors were identified in this community engagement project using the co-creation model. Then we elaborated how the participants interpreted the value of co-creation obtained from their activities. The objective was to build a strong argument for an in-depth study of implementing co-creation in a particular community. This research found that co-creation can contribute to reducing the gaps between those who can produce art and society, especially through the participation of ‘non-art affiliated’ communities and artistic excellence.
