Penelitian ini bertujuan untuk mengetahui wacana pemberitaan kasus skandal kekerasan seskual P Diddy pada media online Detik.com terutama pada berita di bulan september 2024-juni 2025. Masalah yang diteliti adalah Bagaimana wacana pemberitaan kasus skandal kekerasan seksual P Diddy pada media online Detik.com?. Jenis penelitian yang digunakan penelitian metode kualitatif dengan menggunakan dsicouse analysis (analisis wacana) dan dokumentasi. Sumber data penelitian ini dari website berita media online Detik.com terkait berita kasus skandal P Diddy. Data dikumpulkan melalui dokumentasi berupa berita-berita kasus skandal kekerasan seksual P Diddy di media online Detik.com yang akan di amati. Hasil penelitian menunjukan bahwa Detik.com cendrung membingkai pemberitaan dengan menonjolkan unsur sensansi dan dramati, terutama melalui bahasa yang provokatif dan penekanan pada status P Diddy sebagai sosok publik yang berpengaruh. Pemberitaan lebih banyak menekankan aspek sensasional, kontroversial, dan detail kehidupan pelaku daripada mengimbangi pengalaman dan kesedihan korban. This research aims to find out the discourse on the reporting of the P Diddy sexual violence scandal case on the online media Detik.com, especially on the news in the months of September 2024-June 2025. The problem studied is What is the discourse on the reporting of the P Diddy sexual violence scandal case on the online media Detik.com? The type of research used is qualitative research methods using discipline analysis (discourse analysis) and documentation. The data source for this research is from the online media news website Detik.com regarding news about the P Diddy scandal case. Data was collected through documentation in the form of news about the P Diddy sexual violence scandal case on the online media Detik.com which will be observed. The research results show that Detik.com tends to frame its reporting by highlighting elements of sensation and drama, especially through provocative language and emphasis on P Diddy's status as an influential public figure. Reporting emphasizes sensational, controversial aspects and details of the perpetrator's life rather than compensating for the victim's experiences and sadness.
Penelitian ini bertujuan untuk menganalisis strategi komunikasi dalam konten “Bangun Budaya Digital yang Positif” pada akun Instagram @hyabigail_. Akun tersebut dipilih karena secara konsisten membagikan konten yang berkaitan dengan literasi digital, etika bermedia sosial, serta edukasi mengenai perilaku yang bertanggung jawab di ruang digital, sehingga dinilai relevan untuk mengkaji bagaimana pesan mengenai budaya digital disampaikan melalui media sosial. Penelitian ini menggunakan pendekatan kualitatif dengan teknik analisis isi untuk menelaah pesan yang terdapat dalam konten, dengan melihat unsur komunikasi berdasarkan teori Harold Lasswell, yaitu siapa komunikatornya, pesan yang disampaikan, media yang digunakan, audiens yang dituju, serta efek yang dihasilkan. Analisis dilakukan dengan memperhatikan beberapa bentuk strategi yang digunakan dalam konten, seperti penggunaan gaya bahasa yang sederhana dan mudah dipahami dalam caption, pemanfaatan visual berupa desain grafis informatif, serta pemilihan waktu unggah yang disesuaikan dengan aktivitas pengguna Instagram. Melalui strategi tersebut, pesan mengenai pentingnya membangun budaya digital yang bertanggung jawab diharapkan dapat tersampaikan dengan lebih jelas kepada audiens media sosial. This study aims to analyze the communication strategies used in the content “Building a Positive Digital Culture” on the Instagram account @hyabigail_. The account was selected because it consistently shares content related to digital literacy, social media ethics, and responsible behavior in the digital space, making it relevant for examining how messages about digital culture are communicated through social media platforms. This research applies a qualitative approach using content analysis to examine the messages presented in the content. The analysis is guided by Harold Lasswell’s communication model, which focuses on the communicator, the message conveyed, the media used, the intended audience, and the resulting effects. The study specifically examines several strategic elements within the content, including the use of clear and accessible language in captions, the application of informative visual designs, and the selection of posting times that align with Instagram user activity. Through these strategies, the content seeks to effectively communicate the importance of developing responsible and constructive digital culture among social media audiences.
This study investigates how international news media framed the role of Bayraktar Akıncı drone in the search operation following the May 2024 helicopter crash that resulted in the death of the president of Iran. Drawing on Entman’s framing theory, the study aims to identify dominant frames and examine how the evaluative tone toward Turkish and Iranian technological capabilities varies across media. Using qualitative content analysis, seven English-language articles from Anadolu Agency, IRNA, Frontline-The-Hindu, Reuters, The Independent UK, Newsweek, and CBS News were coded in MAXQDA. Applying Entman’s four framing functions, the analysis shows that operational–technological framing defined the crash primarily as a logistical and environmental problem solvable through UAV capability (problem definition and treatment recommendation). In contrast, Iranian and select Western outlets reoriented causal attribution by questioning the drone’s effectiveness (causal interpretation) and embedded nationalist or geopolitical evaluations when assessing technological performance (moral evaluation). Variations in tone functioned as indirect geopolitical signaling, transforming crisis reporting into a form of symbolic “drone diplomacy,” where technological performance operated as a proxy for national prestige and strategic positioning. Tonal patterns were closely aligned with geopolitical proximity: Turkish and neutral outlets were largely positive or balanced, whereas Iranian and some Western outlets were largely skeptical or critical. Source usage played a pivotal role in shaping frames, with Turkish and Iranian outlets relying heavily on domestic official statements, reinforcing national narratives.
Pesatnya perkembangan industri kedai kopi di Kota Malang menciptakan saturasi pasar yang menuntut pelaku usaha untuk mengadopsi strategi promosi adaptif. Penelitian ini menganalisis implementasi komunikasi pemasaran digital di Kopi Kalibrantas, sebuah kafe dengan tantangan lokasi di area pemukiman namun berhasil menciptakan keterlibatan audiens yang luas. Menggunakan metode kualitatif deskriptif dengan pendekatan studi kasus, penelitian ini mengeksplorasi bagaimana integrasi media digital menanggulangi hambatan aksesibilitas fisik. Penentuan informan dilakukan melalui teknik purposive sampling yang melibatkan Manajer Marketing Communication dan Manajer Sales Marketing. Pengumpulan data dilakukan melalui observasi lapangan, dokumentasi, serta wawancara mendalam. Hasil penelitian menunjukkan bahwa Kopi Kalibrantas secara sistematis menerapkan lima pilar Integrated Marketing Communication (IMC). Pertama, advertising dioptimalkan melalui narasi visual pada Instagram dan TikTok. Kedua, sales promotion diterapkan melalui strategi bundling dan diskon volume. Ketiga, public relations dikelola melalui kolaborasi dengan influencer lokal dan kegiatan outbound. Keempat, personal selling dilakukan secara proaktif melalui skema B2B dengan mendatangi instansi perkantoran. Kelima, direct marketing difokuskan pada pengelolaan database pelanggan untuk follow-up personal. Temuan ini menegaskan bahwa keberhasilan Kopi Kalibrantas terletak pada konsistensi pesan antara visualisasi konsep pedesaan dengan eksekusi promosi yang personal. The rapid development of the coffee shop industry in Malang City has created market saturation, requiring business actors to adopt adaptive promotional strategies. This study analyzes the implementation of digital marketing communications at Kopi Kalibrantas, a café facing locational challenges in a residential area that has successfully created extensive audience engagement. Using a descriptive qualitative method with a case study approach, this research explores how digital media integration overcomes physical accessibility barriers. Informant selection was conducted through purposive sampling involving the Marketing Communication Manager and Sales Marketing Manager. Data collection included field observations, documentation, and in-depth interviews. The results indicate that Kopi Kalibrantas systematically implements the five pillars of Integrated Marketing Communication (IMC). First, advertising is optimized through visual narratives on Instagram and TikTok. Second, sales promotion is applied through bundling strategies and volume discounts. Third, public relations is managed through collaboration with local influencers and outbound activities. Fourth, personal selling is conducted proactively via B2B schemes by visiting government and private agencies. Fifth, direct marketing focuses on managing customer databases for personal follow-up. These findings emphasize that Kopi Kalibrantas' success lies in the message consistency between the visualization of its rural concept and personalized promotional execution.
Penelitian ini bertujuan untuk menganalisis bagaimana interaksi seorang influencer fashion, dalam hal ini Hailey Bieber, berperan dalam membentuk tren outfit di platform media sosial Instagram. Di era digital, media sosial menjadi ruang baru dalam menyebarkan gaya hidup, termasuk tren fashion yang kini tidak lagi hanya dibentuk oleh industri, tetapi juga oleh figur publik yang memiliki pengaruh luas. Penelitian ini menggunakan pendekatan kualitatif dengan metode netnografi, yang memungkinkan peneliti mengamati interaksi daring antara Hailey Bieber dan pengikutnya melalui unggahan visual, komentar, serta penggunaan hashtag. Analisis dilakukan berdasarkan empat tahapan dalam netnografi menurut Robert Kozinets, yaitu: investigasi, interaksi, imersi, dan integrasi. Hasil penelitian menunjukkan bahwa Hailey Bieber mampu menciptakan tren outfit yang tidak hanya diikuti secara visual, tetapi juga diinterpretasi secara intrapersonal oleh para pengikutnya sesuai dengan identitas dan kebutuhan masing-masing. Pengaruh Hailey terlihat dari keterlibatan aktif komunitas daring dalam meniru, membahas, hingga membentuk gaya baru yang terinspirasi dari dirinya. Dengan demikian, interaksi digital antara influencer dan komunitasnya membuktikan bahwa tren fashion dapat dibangun secara kolektif dalam ruang virtual. This research aims to analyze how a fashion influencer, specifically Hailey Bieber, plays a role in shaping outfit trends through the Instagram social media platform. In the digital era, social media has become a new space for promoting lifestyles, including fashion trends, which are no longer solely dictated by the fashion industry but also influenced by public figures with broad reach. This study employs a qualitative approach using the netnography method, allowing the researcher to observe online interactions between Hailey Bieber and her followers through visual posts, comments, and the use of hashtags. The analysis is based on the four stages of netnography as outlined by Robert Kozinets: investigation, interaction, immersion, and integration. The results reveal that Hailey Bieber successfully creates outfit trends that are not only visually adopted but also intrapersonally interpreted by her followers according to their personal identity and needs. Her influence is evident in the active engagement of online communities who replicate, discuss, and reimagine styles inspired by her. Therefore, the digital interaction between an influencer and their community proves that fashion trends can be collectively constructed in virtual space.
