
Purpose This study aims to systematically map the evolution of research on employability within higher education by identifying publication trends, influential contributors, thematic developments and emerging research directions. It also examines how higher education institutions (HEIs) contribute to graduate employability through skill development and their alignment with labour market requirements. Design/methodology/approach A bibliometric analysis was conducted using peer-reviewed publications retrieved from Web of Science Core Collection covering the period 2013–2023. Following a multi-stage screening process, 186 articles were included in the final dataset. Data were analysed using Microsoft Excel and Biblioshiny (R package) to examine publication trends, citation patterns, collaboration networks, keyword co-occurrence, thematic evolution and influential sources within the employability research landscape. Findings The findings reveal substantial growth in employability research over the past decade, reflecting increased global attention to aligning higher education with labour market needs. The analysis identifies key research themes, including employability skills, graduate attributes, work-integrated learning, curriculum development and career readiness. Emerging themes such as entrepreneurship, emotional intelligence, self-efficacy and career adaptability indicate a shift towards holistic graduate development. The study also highlights leading authors, journals, institutions and countries contributing to this field, while emphasising the need for curriculum reforms to strengthen graduate employability. Originality/value This study provides a comprehensive bibliometric overview of employability research in higher education and identifies emerging themes and knowledge gaps that have received limited attention. By synthesising a decade of scholarly evidence, it offers valuable insights for researchers, educators, HEIs and policymakers seeking to strengthen curriculum design, graduate employability and evidence-based higher education reforms.
Purpose Corporate taxes remain an important source of government revenue across the globe. Hence, the purpose of this study was to examine the effect of integrated reporting (IR) on corporate tax avoidance (CTA) among firms listed in the East Africa Community (EAC). Design/methodology/approach The study utilized a sample of 69 firms listed on the stock and security exchanges of the EAC partner states from 2014 to 2022. Tax avoidance was measured using cash effective tax rate (ETR), while IR was measured through content analysis of annual reports. The study employed several panel data regression techniques, including the ordinary least squares, the fixed effect, the random effect, system generalized method of moments. Findings The study found that IR had a positive and significant effect on ETR. The finding suggested that firms adopting IR are less likely to engage in tax avoidance practices. Practical implications The findings of this study may provide useful insights to investors and policymakers on the effectiveness of IR as a tool for reducing managerial actions related to tax avoidance practices. Originality/value This study contributes to the literature by examining the link between IR and CTA within the EAC, a gap that is missing in the existing empirical literature.
Purpose This study aims to unlock the choices of attraction patterns among international repeat tourists in Tanzania. Design/methodology/approach Cluster analysis and cross tabulation was employed to identify decision-making criteria from 1,550 international repeat tourists who visited Tanzania between November 2022 and July 2023. Findings Results from cluster analysis revealed seven distinct preferred attraction patterns, the leading three include wildlife-oriented (34.9%); a blend of culture and beach activities (16.9%) and a mix of wildlife, culture and beach experiences (16.6%). Chi-square results indicated a significant association between pattern choice and age, sex, education level and region of origin (p-value = 0.000, <0.05) for all variables. Additionally, it has been revealed that repeat tourists prefer a combination of attractions from different categories rather than favouring attractions from a similar category apart from the wildlife category. Research limitations/implications This study focuses only on international repeat tourists. Domestic repeat tourists may also provide other interesting patterns. Originality/value By revealing attraction patterns preferred by repeat tourists, tour providers will have the light on the basis for segmenting them based on their attraction's choices. Therefore, they will be able to design products and services according to their requirements.
Purpose The study aims to recognize the trends of research in the current scenario and align the future directions in the area of masstige marketing by conducting a bibliometric analysis of literature that is in the Scopus databases between 2001 to 2023. Design/methodology/approach Several research, such as keyword, citation, author's analysis, and corresponding author's analysis have been done. The study analyses 106 articles from Scopus database published between 2001 and 2023, using the bibliometric technique. Findings India stands out as the country in which the highest number of studies were conducted on the topic. To identify the crucial segments of the research, keyword analysis was conducted. Masstige, mass prestige affordable luxury are the frequently used keywords. Research limitations/implications The present study has utilized the VOS viewer software and Biblioshiny as a tool for conducting the bibliometric analysis of the extracted data. The findings of the research showed the articles’ publication has risen from 2009 onwards. Moreover, Bradford's Law application has revealed the prime sources of studies on masstige. Practical implications The current study has a few implications that are worthy for the marketing managers and the branding houses in the formation of promotional strategies in the developing markets. Social implications The present study is beneficial for society and consumers as it helps in buying affordable brands with premium quality at reasonable prices. Originality/value Masstige is an emerging area in the field of academic research related to luxury branding markets, thereby making it a potential scholarly discipline. The study adds to the body of present knowledge by minimizing limits on the year, country and area.
Purpose This research explores the effectiveness of executive coaching in helping public sector entities navigate VUCA (volatile, uncertain, complex, and ambiguous) situations. It proposes that coaching serves purposes beyond personal improvement, acting as a “reflective infrastructure” that enables rapid sense-making, knowledge flow, and ethical navigation within public administration. Reflective infrastructure refers to the organisational routines and trust-based conversational structures that institutionalise reflection across teams and governance processes. In this review, reflective infrastructure is positioned as a core mechanism through which coaching enhances sense-making and adaptation in VUCA settings. Design/methodology/approach The integrative review followed the PRISMA approach in analysing empirical research from Scopus, Web of Science, and EBSCO. After completing the research process, 68 empirical articles published from 2000 through 2025 were included. Data analysis used a deductive–inductive approach within coaching psychology theory, forming the Coaching-to-Adaptation-Cycle framework. Findings The mechanisms identified by the review include four ways in which coaching leads to adaptive governance. This includes psychological safety, behaviour change, structural frictions, and identity transformation. It is these four mechanisms, among others, that lead to a self-reinforcing cycle of learning within an organisation, driven by an individual's reflective practice in dealing with VUCA environments. Practical implications To enhance decision-making and adaptability, coaching should be embedded into supervision, cross-unit learning, and policy processes. Originality/value The review applies a PRISMA-aligned integrative methodology, combining systematic transparency with thematic depth to ensure a rigorous and replicable synthesis.
PurposeThis study aims to investigate the role of human resource management (HRM) strategies in advancing sustainability. It focuses on integrating green HRM (GHRM), sustainable HRM (SHRM) and environmental HRM (EHRM) into a unified tri-pillar framework. Rather than treating these domains separately, the study explores their combined relevance to long-term organizational goals. It also touches on broader socioeconomic influences.Design/methodology/approachA dual-method approach is adopted, combining bibliometric analysis with a systematic literature review (SLR). The bibliometric component maps key publications, trends and author networks, while the SLR offers conceptual depth by reviewing theoretical and practical developments. This blend provides a quantitative and qualitative perspective on the evolution of sustainable HRM. The review is theoretically based on stakeholder theory, resource-based theory and institutional theory to elucidate complementarities among three pillars of HRM.FindingsThe review outlines three central elements in sustainable HRM: green performance, environmental sustainability and employee empowerment. Though consumption trends are not deeply analyzed, they are briefly acknowledged as potential external influences. The focus remains on internal organizational strategies and their alignment with sustainability.Research limitations/implicationsThe study is limited to peer-reviewed academic sources, excluding grey literature and real-time corporate practices. It also does not explore regional or sectoral differences in sustainable HRM, which may limit the generalizability of findings.Originality/valueThis research offers a novel conceptual synthesis by merging GHRM, SHRM and EHRM into a tri-pillar framework. While not exhaustive, it encourages further inquiry and practical reflection on aligning human resource functions with sustainability goals.
PurposeThis study examines the relationship between green procurement practices and manufacturing enterprises’ performance in Tanzania.Design/methodology/approachThis study employed cross-sectional design to collect quantitative data from 56 procurement managers of large manufacturing enterprises in Temeke Municipality in Tanzania, whereby an ordinal logistic regression hypothesized the relationship between green procurement practices and performance.FindingsThe study’s main findings unveiled that green procurement practices, which include green specifications, green procurement awareness, reverse logistics and green procurement enforcement mechanisms, are crucial in enhancing the performance of manufacturing enterprises in Tanzania.Research limitations/implicationsThis study didn’t investigate how green procurement is engaged for different categories of green products and consumer segments. Therefore, future studies should describe how different categories of green products and consumer segments are embracing green procurement practices.Practical implicationsThe study calls for capacity building on green procurement towards manufacturing performance. This is crucial as green procurement is found to improve performance through cost reduction. Furthermore, policy and legal strengthening towards eco-friendly practices are needed. This may be relevant as fostered by sustainable development goal number 12.Originality/valueThis study contributes to the application of eco-friendly procurement practices as the vehicle towards the performance of manufacturing enterprises of developing nations, including Tanzania. Theoretically, the study disclosed the application of the stakeholder’s theory in the green procurement of manufacturing enterprises of Tanzania through the inclusion of environment-friendly attributes.
PurposeThe asset management industry has experienced a major evolution in Morocco. Since the mid-1990s, it has contributed to the financing of public spending in the country. At this time, the industry began to play an important role in financing the Moroccan economy and has since experienced constant growth. Today, with 582 undertakings for collective investment in transferable securities managed, it is a real vehicle for collecting savings and boosting financial markets, according to the president of the Association of Management Companies and Investment Funds (ASFIM). The objective of this research is to analyse the behavioural biases impacting the decisions of asset managers affiliated with Moroccan banks. This study aims to highlight these biases in light of the existing literature in behavioural finance.Design/methodology/approachThe study employs an empirical approach, conducting semi-structured interviews with 14 asset managers from 7 different Moroccan banks. The research focuses on three main behavioural finance models. The first is related to the models of KAHENMAN and TVERSKY. The second relates to the model of the economist SHILLER, and finally, a proposal is in line with the models of SHEFRIN and STATMAN.FindingsThe results provide evidence of the presence of specific psychological biases in the decision-making processes of asset managers when buying and selling on the Casablanca Stock Exchange. In particular, the study shows that their investment decisions were significantly affected by loss aversion and overconfidence.Originality/valueThis research contributes to the understanding of how behavioural biases influence asset management decisions in the Moroccan context. It adds to the limited literature on behavioural finance in emerging markets, particularly focusing on the asset management industry in Morocco.
PurposeThe research paper examines the adoption of mobile payment apps by merchants and analyses how Covid-19 affected the mobile payment adoption by merchants.Design/methodology/approachThis study analysed 214,498 google play store reviews of seven merchant apps using sentiment analysis and Latent Dirichlet Allocation (LDA) topic modelling technique.FindingsSentiment analysis results reveal that most of the merchants have given positive reviews in pre, during and post Covid-19 time periods but the percentage of positive reviews decreased after Covid-19 which signifies that willingness of merchants towards merchant apps reduced after long term usage under constrained conditions. This study highlighted several important issues using LDA such as bank helpfulness, account payment timing, sign in or login error, service experience, offer and cashback and useful for business.Practical implicationsConcerned banks and app developers should update their apps as per the requirement of the merchants so that they can willingly accept payment through these apps. The identified issues should be resolved in their updated version of the apps.Originality/valueThis study contributes to the literature on technology adoption through a study analysing customer reviews of merchant apps. It is a study that conceptualised an understanding of merchant apps usage for mobile payments before, during and after Covid-19.
Purpose This study aims to systematically map and synthesize the evolution of modern slavery research. It focuses on identifying dominant theories, high-risk sectors, policy responses and emerging technological interventions within global supply chains (GSCs). By integrating bibliometric analysis with the TCCM framework, the research seeks to clarify how scholarly discourse has responded to persistent enforcement gaps, corporate greenwashing and the structural conditions that sustain modern slavery in private-sector value chains. Design/methodology/approach The study conducts a systematic literature review of 539 peer-reviewed journal articles published between 2010 and 2025. Bibliometric techniques are employed to identify publication trends, influential authors and thematic clusters. The TCCM (Theory, Context, Characteristics, Methodology) framework is then applied to qualitatively analyze theoretical foundations, sectoral contexts, methodological approaches and policy orientations, enabling a comprehensive and structured synthesis of the modern slavery research landscape. Findings The findings reveal agriculture, textiles and mining as the most vulnerable sectors due to informal labor practices and weak governance. Institutional and Stakeholder Theories dominate the literature, while Global Value Chain and Critical Theory expose deeper systemic exploitation. Policy responses rely heavily on non-binding CSR mechanisms with limited enforcement. Blockchain and AI show potential for supply-chain transparency but remain unevenly adopted. COVID-19 has significantly heightened risks for migrant and gig-economy workers. Research limitations/implications The review is limited by reliance on published academic literature and self-reported corporate disclosures, which may understate the true scale of exploitation. Western-centric policy perspectives dominate the dataset, constraining global generalizability. Future research should prioritize comparative policy studies across jurisdictions, intersectional analyses of worker vulnerability and empirical validation of digital traceability tools. These directions are essential to strengthen theory development and inform more effective regulatory interventions. Practical implications The study underscores the need for mandatory human-rights due diligence legislation with robust enforcement mechanisms. Firms should move beyond symbolic compliance toward verifiable transparency across supply chains. Cross-sector collaboration among governments, corporations, NGOs and technology providers is critical. Scalable deployment of blockchain and AI systems can enhance traceability, but only when paired with governance reforms, worker protections and independent auditing mechanisms. Social implications Addressing modern slavery in GSCs has significant implications for protecting vulnerable populations, particularly migrant, informal and gig workers. Stronger regulation and transparency can reduce exploitation, improve labor conditions and promote social justice. The study highlights the social costs of weak enforcement and corporate greenwashing, emphasizing the moral and societal urgency of dismantling exploitative structures embedded in global production networks. Originality/value This study offers one of the most comprehensive reviews of modern slavery research to date by combining bibliometric analysis with the TCCM framework. It advances literature by integrating theoretical, sectoral, technological and policy perspectives over a 15-year period. The research provides a structured agenda for scholars and policymakers while critically challenging voluntary CSR approaches, contributing original insights into systemic exploitation within GSCs.
PurposeThis study strives to investigate individual behavior toward tourist destination with two well-known models namely the leisure constraint model and DeLone and McLean’s information success model. In addition to that this study has conceptualized moderating effect of destination image between the relationship of tourist intention to visit and intention to recommend tourist destination.Design/methodology/approachThe present study is designed under the positivist paradigm. Data were collected from tourist visiting northern areas of Pakistan. The convenience sampling approach was employed for data collection. Overall, 213 questionnaires were retrieved from tourist visiting northern areas of Pakistan. Data were analyzed using the structural equation modeling approach.FindingsResults demonstrated that collectively website design, system quality, information quality, service quality and travel constraints explained substantial variance Rˆ252% in tourist intention to visit northern areas of Pakistan. This research directs that adequate information quality, system quality and services quality on destination website will encourage tourist to visit and recommend northern areas of Pakistan.Practical implicationsConcerning the practical contribution the findings of this study contributes to travel and tourism literature and enhance understanding about traveling constraints including physical and technological constraints. Moreover, the current study directs that adequate system quality, service quality, information quality encourage tourist to visit northern areas of Pakistan. Similarly, this research has suggested that interpersonal and structural constraints are core traveling constraints and hence need policymakers' attention. Aside of managerial implications this study has also contributed to sustainable development goals SDGs 8 and SDGs 9 by emphasizing on factors use of digital technology, innovation and sustainable work which in turn contributes to economic growth.Originality/valueThis study has established an integrated model by combining two well-known theoretical models namely the Leisure constraint model and DeLone and McLean information success model. This study is also unique as it has established moderating effect of destination image on web between tourist intention to visit and intention to recommend tourist destination.
Purpose This study investigates the influence of female board inclusion (FBI) on the intellectual capital (IC)-financial performance (FP) nexus of commercial state interest entities (CSIEs). Design/methodology/approach The analysis draws on panel data from Ghanaian CSIEs covering the period from 2012 to 2021. A two-step system generalized method of moments estimator is used to assess the dynamic relationships. Findings IC generally enhances FP across CSIEs. Notably, FBI strengthens the IC-FP link in fully-owned CSIEs but shows no significant effect in partially-owned CSIEs. The resource-based, resource dependency and agency theories provide a suitable theoretical lens for understanding FBI’s role in this context. Research limitations/implications The findings offer useful insights for policymakers in designing governance frameworks that promote FBI as a strategic complement to IC, potentially improving FP in CSIEs. Originality/value This study contributes to public sector literature by exploring FBI’s role in the IC-FP nexus within CSIEs. It also uniquely integrates both VAIC and MVAIC models to measure IC in this setting.
Purpose The purpose of this study is to systematically review existing literature to identify the key enablers and barriers influencing agripreneurship and to propose a comprehensive research agenda for fostering sustainable agricultural entrepreneurship. This paper seeks to identify the key enablers and barriers influencing agripreneurship by reviewing existing literature and proposing a research agenda. Design/methodology/approach The study highlights important enablers, barriers and socio-cultural constraints using the TCCM Approach. By identifying these factors, the paper provides a framework for understanding the ecosystem surrounding agripreneurship and its dynamics. Findings The study identifies key enablers of agripreneurship such as access to finance, government support, technology adoption and skill development, while highlighting major barriers including inadequate infrastructure, limited market access and lack of entrepreneurial training. The findings emphasize the need for integrated policy and institutional frameworks to strengthen agripreneurial ecosystems and guide future research. Practical implications The study offers policy implications for overcoming barriers with the help of the enablers in agripreneurial activities. It is suggested that policymakers, practitioners and researchers should create an environment conducive to agripreneurship, thereby contributing to sustainable agricultural transformation. Originality/value The study contributes to academic literature and informs policymakers, practitioners and researchers to create an environment conducive to agripreneurship, thereby contributing to sustainable agricultural transformation.
PurposeThis study investigates how corporate governance mechanisms, specifically executive character, independent commissioners, and gender diversity, affect tax aggressiveness, and examines the moderating roles of foreign ownership and board financial expertise. The study also makes a comparison between Indonesia and Malaysia.Design/methodology/approachA quantitative approach was employed using purposive sampling of 218 manufacturing firms listed on the Indonesia Stock Exchange and 193 firms from Bursa Malaysia during 2020–2022. Panel data regression was conducted using EViews 9, with moderated regression analysis and cross-country comparison to test the proposed hypotheses.FindingsExecutive character significantly increases tax aggressiveness, and this effect is amplified by board financial expertise. Gender diversity reduces tax aggressiveness, and this effect is further strengthened when female commissioners possess financial expertise. However, independent commissioners showed no significant effect. Foreign ownership moderates the relationship between gender diversity and tax aggressiveness but does not influence the effects of executive character or independence. Cross-country results reveal that executive risk-taking and gender diversity have a stronger impact on tax aggressiveness in Indonesia compared to Malaysia.Practical implicationsPolicymakers and regulators should enhance the effectiveness of board financial oversight and promote genuine independence in board composition. Encouraging gender diversity—particularly with financial expertise—may improve tax compliance. Governments must also strengthen institutional enforcement to deter aggressive tax practices.Originality/valueThis study contributes to the literature by integrating board financial expertise and cross-country institutional differences into the governance–tax aggressiveness framework. It highlights how the interplay between board characteristics and institutional context shapes corporate tax behavior in Southeast Asia.
PurposeDespite the government’s efforts to reduce the gender gap in the labour market, women’s representation is much lower than men’s. Minimising the dearth of research elucidating factors contributing to the labour market disparity, the current study addresses the research gap by exploring factors impeding women dentists’ practice in India from a gender theory perspective. This study aims to advance the literature in the dental services industry, as there are not many studies that explain this gap.Design/methodology/approachThe current research is a qualitative inquiry and utilises the case study method. In-depth interviews of women dental practitioners have enabled us to comprehend the challenging and motivating factors influencing their career advancement. The convenience sampling technique was used to choose the respondents for the study.FindingsStudy identifies that factors such as gender disparity, mothers’ gendered selves and childcare expectations from mothers constrain women from realising their full potential. However, knowledge and skill, family support and gender-inclusive men have been identified as motivating factors for running their clinics. Additionally, it has been observed that women are sensitive to patients and follow an altruistic approach at work.Practical implicationsThe present study suggests that policymakers should start campaigning and promoting to curb gender-based remarks. There is a need to sensitise men regarding the shared responsibility of household and childcare. Additionally, future scholars can conduct studies to generalise the findings by testing the theory in the same context with a greater sample size.Originality/valueInvestigating the reason behind unequal access to dental care has received little attention from researchers so far. An increasing number of women dentists and the gap in access to dental care vindicate the unrealised potential of women dentists in dental services. This study’s contribution is enhanced by examining the factors that facilitate and hinder the professional advancement of women dentists.
PurposeThis study investigates the factors that shape female students’ entrepreneurial intention. Its main aim is to examine the effect of entrepreneurial education (EE) and perceived opportunities (PO) on entrepreneurial intention (EI) using the theory of planned behavior in the Indian context.Design/methodology/approachData were collected from female students pursuing business courses in universities in India. Convenience sampling was used to collect data. A structured questionnaire was developed and sent to the female students. A sample of 176 respondents was analyzed using Smart PLS software.FindingsThe results show that attitude, social norms, entrepreneurial education, and perceived opportunities are significant predictors of female students’ EI. However, self-efficacy has shown an insignificant relationship with entrepreneurial intention. Most female students have a positive attitude towards entrepreneurship. They are motivated and optimistic about opportunities available in India’s entrepreneurial ecosystem.Originality/valueEntrepreneurial education and the perceived opportunities for female students have rarely been studied. This study fills this gap in the literature. This makes an effort to understand female students’ entrepreneurial intentions.
PurposeThe study aims to investigate the role of techno-stressors (techno-overload, techno-invasion, techno-complexity, techno-insecurity and techno-uncertainty) in inducing cyberloafing behaviour among employees.Design/methodology/approachA cross-sectional survey of 416 IT professionals in India has been conducted and analysed using structural equation modelling in AMOS v23. The study operationalised validated techno-stressors and cyberloafing scales and tested hypotheses grounded in the job demands-resources model and the transactional model of stress and coping.FindingsAll techno-stressors significantly lead to cyberloafing. Among them, techno-complexity emerged as the strongest driver, followed by techno-overload, techno-invasion, techno-insecurity and techno-uncertainty. These findings underscore how specific techno-stressors uniquely contribute to counterproductive work behaviours in the digital workplace.Practical implicationsOrganisations need to reduce techno-complexity through user-friendly tools and training, manage techno-overload via workload assessments and establish boundaries to curb techno-invasion. Transparent communication about technological changes and upskilling initiatives can alleviate insecurity and uncertainty, while stress-management programmes may help mitigate cyberloafing.Originality/valueThis study is among the first to empirically differentiate the impact of each techno-stressor on cyberloafing, particularly in the Indian IT sector. This study makes a novel contribution by integrating the job-demand resource model with the transactional stress and coping model to provide a theoretically enriched and contextually relevant explanation of how distinct techno-stressors drive cyberloafing behaviour.
Purpose This paper examines the attitudes of students with entrepreneurial backgrounds towards innovative entrepreneurship courses and their influence on entrepreneurial intentions, mediated by innovation spaces programs as enterprise support systems (ESS) in Tanzania. The study extends the theory of planned behavior (TPB) by incorporating the business service theory (BST). Design/methodology/approach Cross-sectional data were collected from 135 students enrolled in entrepreneurial courses at the University of Dodoma using a questionnaire survey method. The structural equation model (SEM) was employed to analyze the collected data. Findings The findings reveal a significant direct relationship (p < 0.05) between students’ attitudes towards entrepreneurship innovative courses (ATEC) and entrepreneurial intention (EI). Also, the inclusion of ESS yielded a positive significant influence at both 1 and 5 percent significance levels (p < 0.01 and p < 0.05, respectively). Participation in entrepreneurial capacity-building programs and access to ESS through innovation spaces programs were found to enhance students’ EIs, thereby fostering business startup initiatives. Research limitations/implications The inclusion of ESS tends to change students’ ATEC and enhance their EIs. Practical implications Integrating ESS enhances students’ entrepreneurial attitudes and intentions through supportive, experiential learning. Originality/value Given the prevalent trend of university graduates seeking employment opportunities, the current study underscores the necessity to advocate for the adoption of ESS through innovation spaces programs. Such initiatives enhance students’ EIs and encourage them to pursue entrepreneurship, thereby fostering the establishment of their own businesses while still at university.
Purpose The aim of the study is to explore how revenue diversification in the form of noninterest income affects the profitability and stability of banks. Design/methodology/approach Two-step System Generalized Method of Moments (2-SGMM) model has been applied in this research paper to address the issue of simultaneity and endogeneity and get reliable, consistent, and efficient estimates for this study. Findings We find that revenue diversification in the form of noninterest income increases risk-adjusted profit and the stability of banks measured by the Zscore of banks. Our study employs various measures of risk (e.g. standard deviation of ROA, ROE and TQ) and return (ROA, ROE and TQ) to check the sensitivity of our findings and the result confirms the robustness of the original findings. The persistent nature of both risk and return of banks in Bangladesh is another important finding of this research. Originality/value This study is among the few that utilize a large sample of banks listed on the Dhaka Stock Exchange (DSE) to investigate the impact of revenue diversification on both the stability and profitability of banks.