Introduction/Main Objectives: This paper examines the relationship between older adults’ views on work and their labor force participation. Background Problems: In Indonesia, limited pension coverage and widespread informal employment encourage many older adults to remain in the labor force. However, the roles of work centrality, generational differences, and social class in shaping their participation remain underexplored. Novelty: Unlike previous studies that focus on younger cohorts, this study compares work participation between the silent generation and baby boomers, providing insights into future patterns of older adult labor supply. Research Methods: This study uses data from the World Values Survey (2001, 2006, and 2018). A quantitative approach is employed, combining descriptive analysis and binary logistic regression. The unit of analysis is individuals aged 56–69 years. Generation and work centrality serve as the main independent variables. Finding/Results: Work centrality is significantly associated with older adults’ labor participation, particularly among the working and lower-middle social classes. In addition, baby boomers are more likely to continue working in later life than the silent generation. Conclusion: Later-born generations show a higher probability of working at older ages, while the influence of work centrality varies across social groups. These findings highlight the importance of policies that consider generational and class-based differences in older adults’ employment.
Introduction/Main Objectives: While prior research highlights the importance of personalness in advertising, little attention has been given to how linguistic framing alone can create this effect. Background Problems: This study addresses whether simply framing an ad message as an endorsement can increase consumer evaluation through perceived personalness. Novelty: Unlike prior research focusing on celebrity and non-celebrity endorsements, this study explores whether endorsement-like effects can emerge without an actual endorser. Research Methods: We conducted an experimental study where participants were randomly assigned to endorsement framing vs. neutral conditions and measured consumer evaluation and perceived personalness. Finding/Results: Endorsement framing significantly improved consumer evaluation, an effect mediated by perceived personalness. Conclusion: This study identifies a low-cost, scalable strategy for enhancing advertising effectiveness.
Introduction/Main Objectives: This study analyzes the factors influencing people's intention to waqf in the forestry sector. Background Problems: High deforestation rates in Indonesia cause severe economic and social impacts as communities lose essential natural resources. Given Indonesia's large, geographically diverse Muslim population, Islamic social finance offers potential solutions through green waqf implemented via waqf forests. Novelty: This research provides empirical evidence on reaching new waqf donors (waqif) for the forestry sector across various regions in Indonesia. Research Methods: Adopting Value-Based Theory (VBT), the Theory of Planned Behavior (TPB), and green knowledge variables, PLS-SEM was used to test seven hypotheses. A purposive sample of 205 respondents completed an online survey. The sample spans all regions—primarily East Java, Central Java, Yogyakarta, West Java, Banten, Sumatra, and Borneo, alongside Jakarta and Eastern Indonesia—representing diverse ages, occupations, and waqf contribution levels. Finding/Results: Environmental awareness and environmental concern significantly influence attitudes toward waqf in the forestry sector. Additionally, green knowledge and perceived behavioral control positively and significantly impact waqf intention in the forestry sector. Conclusion: Findings offer practical insights for stakeholders promoting forestry waqf. Central authorities, including the government, can use these insights to foster creative strategies supporting green waqf for sustainable forest ecosystems and development. Ultimately, the green waqf movement can heighten public environmental awareness, particularly regarding forest ecosystem maintenance in Indonesia. Future research could utilize longitudinal or regional comparative designs.
Introduction/Main Objectives: This study investigates factors influencing satisfaction, switching intention, and loyalty among mobile telecommunication providers in Bangladesh as a developing nation. Background Problems: Although previous research has made progress, a gap remains in understanding how users perceive alternative attracttiveness, search efforts, and service value, and how these perceptions impact satisfaction, switching intention, and loyalty. Novelty: Dearth of research specifically addresses the influence of alternative attractiveness, search effort, and service value on users' decisions to stay or switch between telecommunication service providers in the Bangladeshi context. Research Methods: Using a cross-sectional approach, data were collected from 355 eligible mobile telecommunication users in Bangladesh through purposive sampling with clear screening criteria. Data were analyzed using partial least squares-based structural equation modeling (PLS-SEM). Finding/Results: Findings indicate that users' perceptions of service value significantly influence satisfaction, while search effort has no significant effect. Attractiveness of alternatives unexpectedly shows a significant positive relationship with satisfaction. Furthermore, satisfaction significantly affects both switching intention and loyalty, suggesting satisfied users may still consider switching in a competitive market. Conclusion: Practitioners should focus on enhancing service value and understanding alternative perceptions. Improving satisfaction alone cannot reduce switching; firms must adopt additional retention strategies to foster long-term loyalty in Bangladesh.
Introduction/Main Objectives: This study aims to investigate the role of live streaming in traditional retailers’ marketing and explore the purchasing behavior of online consumers through bibliometric reviews of publications indexed in the Scopus and Web of Science databases. Background Problems: The emergence of a linked world has brought about the development of live-stream purchasing on various platforms, while traditional shops face difficulties in maintaining their business operations. Novelty: Although live streaming is a prominent instrument for online retail marketing, its significance in the marketing strategies of traditional retailers is relatively ambiguous. This study sheds light on its influential impacts on purchasing behavior in a developing country. Research Methods: The study adopts the TCCM framework to grasp the fundamental aspects of the research topic from pertinent research indexed in Scopus and Web of Science, applying the SPAR-4-SLR protocol. Findings/Results: Conclusively, the SOR theory is popular among the retail marketing and behavioral literature, followed by game, flow, signaling, real options, and attachment theories. There is a strong correlation between consumer behavioral intention, live-streaming commerce, social media, trust, and perceived value toward retailers. Conclusion: Above all, the study provides a strong foundation for the experimental implementation of e-commerce and social media as marketing tools to stimulate consumer intention and potential purchasing behavior. The study also provides novel insights into the retail literature by embedding behavioral aspects into traditional retailers' marketing strategies.
