The Indiana Library Leadership Academy (InLLA) was established in 2012 by the Professional Development Committee of the Indiana State Library (ISL). Modeled after the American Library Association (ALA) Emerging Leaders program, the InLLA brings together librarians accepted into the program from public, school, academic, and special libraries throughout Indiana. A new cohort of librarians is invited each year to a week-long workshop in July, where participants are divided into teams to work on a year-long capstone project and facilitate InLLA group meetings via webinar. This paper chronicles experiences of four academic librarians from the 2013 cohort of the InLLA. It will highlight four different capstone projects for which each of the academic librarians contributed, respectively, with their fellow group members. This paper will identify the greatest challenges each respective group faced during their year-long collaboration, as well as the learning experiences of each author’s participation in InLLA.
A recent survey of collection librarians at large academic libraries with patron-driven e-book acquisition programs (e-book PDA) has shown that a majority of these librarians support the programs and believe that patrons choose good quality e-books that have higher circulation rates than e-books selected by librarians. E-book PDA is becoming an increasingly common method of building digital collections in large academic libraries. In smaller academic libraries, however, there are still relatively few e-book PDA programs. To get some idea of how many e-book PDA programs there are in smaller academic libraries, to learn about the directors’ attitudes toward such programs, and to see whether attitudes vary according to the size of the institutions, the authors conducted a survey of directors of libraries in Academic Libraries of Indiana (ALI), an association of mostly small academic libraries. With responses from 28 out of 73 ALI directors, the survey revealed that 82% (n=23) of the libraries do not have e-book PDA programs, even though 82% (n=23) of the directors, regardless of the size of their institution, have positive attitudes toward the propositions that patrons would choose good quality e-books that these e-books would likely circulate. Reasons given for the directors’ reluctance to pursue e-book PDA include the lack of time and of staff, concerns with the wide variety of ways e-books are accessed, and the resistance of some patrons to e-books. The authors address these concerns and encourage smaller institutions to consider e-book PDA.
One library's initiative to connect patrons with health information within their libraries and throughout their communities. Working with health care providers and hospitals to encourage end of life discussions, completion of state-approved advance directives, and evidence-based health information resources and services.
This article examines the meaning of outreach for academic and public libraries. Using common marketing techniques, such as the four Ps (Price, Product, Place, and Promotion), this article presents the reader with a step-by-step guide to successful marketing of “merchandise,” to “consumers,” through the use of diverse, “windows”. Through the five step process the reader is able to evaluate, target, and market their services appropriately. With the importance of library services ever growing in today’s changing world, outreach has moved to the forefront of concerns for libraries.
It was decided to do a complete overhaul to help unify all of materials, including print, web, social media, and more and to create a new, easily recognizable brand, logo, and tagline with the goals of giving the library a consistent image that appealed to a younger, technologically savvy target market and to increase the visibility of the library within the community.
As outlined in the Association of College and Research Libraries (ACRL) report Value of Academic Libraries: A Comprehensive Research Review and Report ( http://www.acrl.ala.org/value/ ), Helmke Library is documenting surrogate measures to demonstrate its value to students, faculty and staff on an academic campus and to the community in general. We are documenting and leveraging opportunities and partnerships to enhance awareness and use of library resources and services and most importantly, enhance and publicize the varied skills and contributions of the library’s staff and librarians. Using a simple spreadsheet, we are documenting these outreach and collaborative activities as well as librarians’ involvement in campus committees and projects in a Library Collaboration Index . This document, which lists the Activity, Audience, Contact Hours and other information, describes and quantifies the library’s impact, value and integration with campus and community activities.
Many adult learners at Indiana University Northwest were unsuccessful in writing research papers. After a general discussion about this problem between the Coordinator of Library Instruction and the Coordinator of Academic Advising and Tutoring of TRIO Student Support Services, a collaboration was born. The two departments decided to combine their expertise to help students succeed in writing research papers. Initially each department offered workshops separately and the attendance was low. After combining skills and expertise into one session, not only did students attend, but they continued to seek help from the library and Student Support Services on future assignments. This paper will discuss the collaboration between the library and Student Support Services in addressing the needs of adult learners in writing research papers and the evolution of that collaboration.
This article briefly outlines academic library outreach initiatives that engage student job seekers and reports on the Business/SPEA Information Commons’ (Indiana University-Bloomington) HIRE ED research consultation service, developed in February 2012, for undergraduate, business students pursuing internships or full-time employment. Service parameters were informed by faculty and corporate recruiter feedback and student need. Consultations are personalized interactions that provide company and industry information desirable for interview preparation. Marketing and promotion is done in partnership with the Kelley School of Business’ Undergraduate Career Services Office and other entities. HIRE ED has garnered approximately 200 appointments to date, and preliminary assessment indicates that users are extremely satisfied with the overall experience and results.
This article discusses the efforts of the Indianapolis Public Library to build a community of readers, beginning with our youngest patrons. It contains a discussion about why outreach services was redesigned to target children in the care of small, at-risk home childcare centers. Implementation, training, and evaluation methods are also highlighted.
In the 2013 school year, a team of librarians in the Parrish Library of Management and Economics at Purdue University taught a business information literacy course to approximately 500 management students in eight 70-person sessions. Due to limitations on a set of iPads borrowed from another department, one of two concurrent classes was taught with a set of iPads, while another had a Bring Your Own Device (BYOD) policy, where students brought their own laptops or iPads. Focus groups, observations of behavior, and final evaluations were utilized to evaluate the comparative perceived effectiveness of the two technology approaches. This paper consists of three parts: an introduction to both methods of content delivery with a description of the results of the project; a discussion of the relative value of each method; and finally, proposed best practices for where, when and why to use each method for library instruction based on the TPACK (technological, pedagogical, and content knowledge) framework.
This paper will tell the story of how librarian's involvement in cause served as catalyst for whole new way of thinking about teaching, learning and the entire information seeking process. Grounded in community service, this teaching model is based on the principles of service learning and embedded librarianship, continuing to evolve as it literally carries its tools in the field, using mobile technology to teach new skills to users in unexpected environments.Having begun her career as public librarian, Elizabeth Lorenzen was always interested in outreach. During her undergraduate years at the Herron School of Art, IUPUI, she came up with the idea of having a place in the country where I could take in horses that no one wanted, giving them wonderful life. Her concept finally came to fruition when she founded Peacefield Equine Sanctuary, Inc. (PES) in 2008. While realizing that we could never save all the horses that needed us, our only hope was through education, and teaching the right way to care for our equine friends. When the Philosophy Department at Indiana State University reached out to Peacefield in 2011 to allow students to receive classroom credit for community service at an animal shelter, the concept continued to evolve, and Lorenzen has not looked back. Youth groups all over the Wabash Valley have participated in PES's ever-expanding volunteer program, from Scouts and 4-H clubs, to at-risk youth in the schools and members of substance abuse rehab programs. Participants learn, not just about the cause of equine welfare, but how to care for these majestic animals while using different types of technology to mine and gather the information, increasing their information literacy skills in exciting and stimulating ways.Peacefield has been honored nationally for the impact it has made on its community, and beyond. In addition, new contribution to the community is developing as Peacefield is assisting with training and information dispersal for large animal disaster response.
What can a medium-sized academic library accomplish in terms of campus outreach? Quite a lot, as it turns out! The David L. Rice Library at the University of Southern Indiana focuses its outreach activities in three major areas: events and promotions held during the academic year, such as Banned Books Week and Blind Date With A Book; dedicated spaces within the library, such as the Info Wall and displays; and partnerships between the library and other departments on campus. With our outreach activities, we hope to reach more students and potential patrons; to make contact with them in ways that are meaningful; to help individuals and campus groups feel more comfortable with the library and its staff; and to promote reading as well as increase literacy. This article will detail the library’s outreach activities; the creation of a committee to support publicity, outreach, and marketing; the outreach process; new approaches to reaching the library’s community; and ideas for forming partnerships with other on-campus entities.
Regardless of the size of a library or the outreach budget, it can be challenging to get the right message to the right patrons at the right time. It becomes even more difficult when working with a small staff, tight budget and a dispersed audience. One way to increase the impact of outreach efforts is to build partnerships with community members who already have strong relationships with the patron group with which libraries would like to have a stronger connection. This article will explore ways to identify potential partners; identify their training needs; design training for a new audience; and promote your library as part of the training curriculum. Real life examples from the Center for Disability Information and Referral (CeDIR) will be used to help illustrate practical applications of the concepts discussed.
Conversations about race relations in the United States was and still is a subject that is difficult for many to discuss. In an effort to address this complex and vital issue at local levels, the National Endowment for the Humanities partnered with the Gilder Lehrman Institute of American History during the summer of 2013 to provide communities across the country the opportunity to discuss race in a more meaningful way. Out of this partnership the Created Equal project was born, offering successful grant writers the chance to screen four documentary films that illustrate how little or how much race relations have changed since the dawn of the civil rights movement. The project required that recipient’s partner within the local community, with colleges and universities, and with civic groups to promote the films and facilitate conversations on race and race relations. The Neal-Marshall Black Culture Center Library (NMBCCL) at Indiana University in Bloomington, Indiana, is one of the many applicants selected to receive the $1200 stipend and film collection. This article highlights the challenges and opportunities we encountered here at the Neal-Marshall Black Culture Center Library.
Instagram, a social media tool designed for photo sharing, is increasingly being used as an outreach and engagement tool by academic libraries. Current successful strategies used by academic libraries are discussed, including lessons learned from running the Herman B Wells Library’s account and future plans for the account. The author considers the place of Instagram in the Wells Library’s social media presence, its value, and how it complements other platforms. Finally, worries about tension between students and libraries, an authority figure, and whether students want libraries in their social media spaces are addressed.
72 In this article, we present a series of recommendations to increase the patronage of Latino/a families in Indiana libraries. We briefly describe a collaborative effort to develop a bilingual program at a public library in the Greater Lafayette area in Indiana, which was funded by a small service-learning grant from Purdue University. We focus on five lessons learned in this initiative and its implications for improving library services for culturally and linguistically diverse families. In particular, we encourage libraries to establish partnerships with local institutions that may help in recruiting patrons and securing funds for library programs. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:Table Normal; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:Cambria,serif;}
