This study investigates the role of green technology adoption (GTA) and green organisational strategy (GOS) in enhancing sustainable performance (SP), with green human resource management (GHRM) as a mediator and green commitment (GC) as a moderator. Drawing on data from 243 managerial-level employees across diverse industries in India, the research employs partial least squares structural equation modelling (PLS-SEM) using SmartPLS 4.0 to test the hypothesised relationships. The results reveal that both GTA and GOS significantly influence SP directly and indirectly through GHRM. Mediation analysis confirms that GHRM partially mediates the relationship between GTA, GOS and SP. Furthermore, moderation analysis indicates that GC strengthens the effects of GTA and GOS on SP but does not significantly moderate the GHRM–SP link. The findings underscore the critical role of green-oriented strategies and HR practices in fostering organisational sustainability. This study contributes to the growing literature on sustainable management by integrating technology, strategy and HR practices within a mediated–moderated framework, offering valuable insights for managers and policymakers seeking to align green initiatives with long-term performance outcomes.
The diffusion of artificial intelligence into marketing practice has brought with it a fundamental governance problem: The most predictively capable AI systems are, typically, the least interpretable. This opacity creates information asymmetries between firms and consumers and complicates the ethical legitimacy of automated marketing decisions. This article argues that explainable AI (XAI) constitutes a necessary, and currently undertheorised, layer in the design of consumer-facing AI systems. Drawing on consumer trust theory, algorithmic decision-making research and marketing ethics literature, we develop the explainable marketing AI (XMAI) framework: a theoretical model proposing four interdependent components—algorithmic transparency, contextual relevance, consumer empowerment and ethical accountability—that jointly govern the deployment of explainable AI systems in marketing contexts. Four propositions link these components to consumer trust, perceived fairness, long-term engagement and consumer well-being. The framework is developed in the context of India and comparable developing economies, where rapid AI adoption in marketing is outpacing governance infrastructure, and where consumer digital literacy and institutional trust present conditions that differ from the Western settings in which most AI ethics frameworks have been formulated. The article contributes a theoretical foundation for researchers, practitioners and policymakers to close the gap between AI capability and accountability in marketing.
The randomised controlled trial (RCT) on three groups of 162 domestic helps was done using the difference-in-differences m to check the effectiveness of the intervention for waste segregation at source. The area of study included a residential society in Gautam Buddha Nagar, Uttar Pradesh. The groups consist of 52 domestic helps without any intervention but informing them about the mandatory requirement of waste segregation, 63 domestic helps using non-financial nudge-awareness sessions and leaflets on waste segregation at source, and the final group consists of 47 domestic helps getting incentives on the basis of scores of waste segregation. The period of study is June–August 2025 (three months). The results of the study reveal that any type of intervention (financial or non-financial) creates more impact than just giving the mandate for waste segregation (only 2.8% behavioural change in the control group relative to baseline). The provision of incentives for waste segregation is responsible for a substantial change (48% improvement) in comparison to non-financial motivators. Educated/literate domestic helps are more responsive towards financial incentives, while the size of the family does not make any impact. The control group showed no significant trend over time. At baseline, both intervention groups already had substantially higher outcomes than the control group. Neither intervention produced statistically robust additional gains relative to the control at endline.
The research offers valuable information on the determinants of consumer attitudes and purchase behaviour of millets based on climate awareness and environmental sustainability. The empirical results prove that climate awareness, price tolerance, interpersonal influence, hedonic motivation, environmental concern and comparability with other cereals all have a great positive impact on consumer attitudes. Among these variables, interpersonal influence and motivation prove to be the most influential ones that influence the consumer perceptions towards the consumption of millet. The study focuses on the role of different psychological and social variables, that is, climate awareness, price tolerance, interpersonal influence, hedonic motivation, environmental concern and comparability with other cereals in influencing consumer attitude and buying behaviour. The findings of the structural model showed that all the independent variables have a significant impact on consumer attitude, with interpersonal influence and hedonic motivation being the strongest. Moreover, consumer attitude has a strong impact on purchase behaviour. The results show that raising climate awareness and environmental concern may be used positively to influence attitudes towards the consumption of millet.
This article reviews scholarly literature on the export performance of MSMEs, using bibliometric analysis to map the evolution, intellectual structures and emerging themes. A total of 333 articles published between 1983 and 2025 were extracted from the Scopus database and subsequently analysed using the Biblioshiny package in R. The results show an annual growth rate of 8.6% in publications, reflecting substantial academic interest and the growing importance of MSMEs in international trade. The analysis of authorship trends, citation patterns and journal contributions shows that export performance is a multidisciplinary field that incorporates viewpoints from marketing, international business and entrepreneurship. Science mapping techniques, such as factorial analysis and trend analysis, have identified five major clusters centred on export performance and entrepreneurial orientation, innovation and competitive advantage, internationalisation and export markets, emerging market export contexts, SME performance and strategic capabilities. Thematic analysis has revealed a shift towards digitalisation, knowledge transfer and competitiveness, highlighting technological and structural changes in international markets. Additionally, the study identifies gaps in methodologies and areas that have not been much focused on in the literature yet, such as sustainability, digital adaptation and mixed-method approaches for research. The study provides suggestions for future research directions and offers meaningful insights for policymakers, academicians and practitioners.
The consistently better performance of employees is a significant challenge for organisations in today’s environment. Previous studies have shown that employees’ attitude towards their job is positively related to organisational development and performance. Building on this, the present research explores the influence of employees’ behaviour on organisational performance, specifically through the lens of Theory X and Theory Y of motivation. A researcher conducted a survey of 330 employees from manufacturing and service units in various districts of Uttar Pradesh, namely Bareilly, Lucknow, Kanpur, Faizabad and Ghaziabad, using a self-administered questionnaire and simple random sampling method. With a response rate of 300, the researcher employed SPSS-19 for data analysis, including reliability tests, descriptive statistics, correlation and regression analysis. Our results indicate a strong association between employees’ behaviour (EB) and organisational performance, highlighting the importance of employees’ behaviour in driving organisational success. The reliability test yielded a Cronbach’s α value of 0.891, which indicates strong internal consistency and scale validation. Correlation analysis revealed that all variables and constructs were positively correlated with each other, establishing a positive relationship between employees’ behaviour and organisational performance. Notably, all variables related to employees’ behaviour significantly correlated with organisational performance, substantiating Theories X and Y of motivation. These findings suggest that employees’ behaviour plays a crucial role in driving organisational performance. This research contributes to improving employee engagement, effective leadership and enhanced organisational performance. Additionally, it helps maximise job satisfaction, well-being, economic growth and social responsibility, ultimately benefiting both organisations and society.
Emotional intelligence has emerged as a significant determinant of success across personal as well as professional domain surpassing cognitive capabilities in predicting future success. While there is a plethora of research studies on the domain, the relation between gender and emotional intelligence remains inconclusive, with existing studies offering contradictory results. The purpose of this study was to examine whether emotional intelligence differs based on gender. Data were collected from 122 respondents using a structured questionnaire based on the model by Daniel Goleman and Richard Boyatzis, which encompasses four clusters of emotional intelligence: self-awareness, self-management, social awareness and relationship management, further divided into 18 competencies. Results of an independent sampled t -test indicate that no significant gender-based differences in overall emotional intelligence or any of its clusters or competencies, with the exception of conflict management skill. The research concludes that emotional intelligence is a universal skill that transcends any gender-based assumptions.
There are radical transformations in the governance of higher education in South Asia, largely because of the challenges posed by demography, competitiveness, the increase in the number of private institutions and demands for accountability and quality. Despite such changes, the governance architecture in Bangladesh, India and Sri Lanka still faces entrenched issues, such as political meddling, bureaucratic delay, divergence in accreditation capacity and lack of autonomy. The article presents an in-depth, comparative investigation of reforms and innovations in the governance architecture in the three South Asian nations. Based on the framework of governance theory, new public management and postcolonial institutionalism, the article takes a qualitative, comparative approach, using document studies, policy analyses and institutional-level investigations. The article finds that, although the India National Education Policy (NEP) 2020 initiative appears to be the ‘boldest’ in South Asia, there are still wider, uneven implementation issues. There are issues in Bangladesh related to accreditation and digital governance, but the presence of political patronage and regulatory restrictions. There appears in Sri Lanka a stable regime, albeit heavily centralised, with enduring quality assurance and sluggish responsiveness in terms of innovations. The article culminates with the presentation of a governance architecture framework specifically designed and contextualised in South Asia, focusing on autonomy in the perspective of accountability, autonomous regulatory bodies, student and faculty performance credentials in terms of accreditation, digital governance and regional linkage and networking.
It is apparent that the development of artificial intelligence (AI) technology is accompanied by many challenges, especially with regard to data misuse and the risks posed by third-party models. This study analyses significant concerns in using AI technology, specifically concerning data abuse. Valuable information for understanding how inventory poisoning in supply chain processes supports unreliability in AI technology processes can be obtained with exhaustive analysis in this study. This study further analyses how generated misinformation using AI technology supports public distrust in democratic processes for infrastructure programmes in health care. Emphasis has been placed on how collaboration between cybersecurity experts and artificial intelligence technology developers can mitigate third-party vulnerability arising due to AI misinformation. This study contributes to developing a conceptual framework of trustworthy AI for the organisation.
Over the past decade, research on financial empowerment, self-efficacy, and cultural dimensions among working women has expanded significantly, yet existing reviews often focus on isolated aspects within these domains. This study takes a broader approach by mapping the intellectual structure of research on these topics, identifying influential authors, key research themes, and future research directions. Using bibliometric analysis with VOSviewer and Biblioshiny, a systematic review of Scopus-indexed studies from 2014 to 2024 was conducted, incorporating citation analysis, keyword analysis, cluster analysis, and three-field plot analysis. The findings highlight four major research clusters: financial literacy and empowerment, self-efficacy and financial behaviours, gender and cultural influences in financial decision-making, and post-COVID financial resilience. While early research emphasised financial literacy and gender disparities, recent studies increasingly explore the relationship between financial empowerment, self-efficacy, and cultural frameworks. The study identifies significant contributions from key authors/institutions and highlights emerging trends, underscoring the need for more cross-cultural comparisons and deeper integration of behavioural and cultural theories. As the first comprehensive bibliometric analysis in this field, this study provides valuable insights into the evolution of research on financial empowerment among working women and lays the groundwork for future studies exploring behavioural, cultural, and policy-driven aspects of financial well-being.
In the realm of finance and accounting, corporate governance and earnings management (EM) are critical subjects that have important academic and practical implications. Good corporate governance strategies are believed to play an important role in minimising opportunistic EM practices and upholding the trustworthiness and integrity of financial data. The purpose of this study is to investigate prior research based on the relationship between CG & EM from 2009 to 2023. To accomplish this, a bibliometric analysis was conducted using the VOSviewer software on articles that were sourced from the dimension database and analysed based on the keywords ‘corporate governance’ and ‘Earnings Management’. The objective of this study was to gain an understanding of the body of literature that already existed on the subject, emphasising possible connections and relationships between corporate governance and the practice of EM. A total of 1,687 articles were found and included in the analysis; these included 178 preprints, 95 chapters, and 1,414 research articles. The analysis was intended to look at publication trends, citation patterns, and the overall influence of research in that field. The result reveals that Indonesia, the USA and China are the top countries that dominate publication production. The analysis also identifies top contributors in terms of authors, journals, and keywords of the publications.
Purpose: The main aim of this study is to identify the awareness level and perception of payment banks among next-generation users in Tamil Nadu. Methodology: A structured questionnaire was used for primary data collection. The convenience sampling method was used to identify the awareness level and perception of payment banks among next-generation users in Tamil Nadu. The questionnaire was distributed to 250 respondents, out of which 238 were returned, and 10 questionnaires were rejected due to incomplete responses. The sample size is 228. Findings: It is found that there is a significant relationship between demographic factors that appropriately explain the next-generation user’s perception towards payment banks. The next generation of users prefer to use payment banks because of time saving, and it is comfortable while using payment banks. Practical implications: The study will help to create awareness and perception of next-generation users who are studying in colleges, newly placed students and benefit from using the services introduced by RBI.
This study examines the level of financial literacy among college students, with a focus on four key areas: budgeting, credit management, investment behaviour and the use of digital financial tools. As financial decisions have become more complex, it is important to understand how well young adults are prepared to manage their money. The study uses an exploratory and descriptive research design with a mixed-method approach, giving more weight to quantitative data. Primary data were collected through a structured, closed-ended questionnaire shared with college students from various countries, mainly focusing on India. Secondary data from reliable academic sources were also used to support the findings. The literature review shows that although many students have some awareness of financial concepts, there are still clear gaps in their practical knowledge and behaviour. These gaps are particularly visible in areas like managing a budget, using credit responsibly, making informed investment decisions and safely using digital financial tools. The study also finds that factors such as family background, access to financial education, gender and field of study can influence financial habits. Students who receive financial education early tend to show better financial decisions and greater confidence in managing money. This research highlights the need for better financial education for students and suggests that colleges and policymakers should consider including financial literacy programmes in the curriculum. The findings can also help organisations and fintech companies create better tools and resources for students to improve their financial skills.
The financial sector in India has been rapidly changing digitally, which has been driven by technological innovation and governmental efforts, in addition to changing consumer behaviour. Artificial intelligence, blockchain, mobile banking and the unified payments interface (UPI) have reconfigured service delivery through streamlining operations, achieving transparency and increasing access to formal finance. As a result, these innovations have strengthened microfinance institutions, enabled MSMEs to engage with the digital economy, and transformed the payment infrastructure in the country. Even then, even with this advance, there is a significant research gap; most studies concentrate on individual factors, such as digital payments, fintech growth, banking reforms or MSME digitisation, but also do not consider how these factors are interconnected. Not many studies question the systemic interaction between these developments or compare the annexation, technology and user capability in the context of long-term financial stability. To address this gap, the current research adapts a qualitative and descriptive approach that will use secondary data as a source of information based on scholarly literature, governmental reports and datasets of the Reserve Bank of India, the National Payments Corporation of India (NPCI) and other institutional repositories. The most important indicators, such as the UPI transaction volumes, trends in fraud, the increase in Pradhan Mantri Jan Dhan Yojana (PMJDY) accounts, and the extension of payment systems, were analysed to create a complete portrait of the digital transition in India. The findings indicate that the country has been adopting digital finance robustly, as the number of UPI users is skyrocketing, the use of mobile wallets is becoming more popular and access to credit and investment platforms is being made available through fintech. Still, consistent complications remain, such as spiralling cases of cyber fraud until 2024, a shortage of digital access in rural areas, system imbalances and language barriers in payment systems. A detectable decline in fraud in early 2025 indicates the early success of increased cybersecurity systems and social awareness policies. The digital transformation in India provides significant pressure, but it requires continuous improvements in security, access and infrastructure to ensure well-balanced and inclusive financial growth.
This research article investigates the integration of Artificial Intelligence (AI) into workplace systems and its implications for work-life balance (WLB) within the framework of Society 5.0, a human-centric vision of a smart society. It addresses the emerging challenge of blurred boundaries between professional and personal life in digitally enabled, hybrid, and virtual work environments, which has intensified concerns related to employee wellbeing, stress, and burnout. The study examines how AI is shaping perceptions and practices of WLB, analyses the opportunities and risks of AI supported WLB from a talent management perspective, and explores how organisations can design responsible, human-centric AI systems aligned with Society 5.0 principles. Adopting a systematic literature review methodology, the article synthesises insights from academic and practitioner sources, drawing on key theoretical frameworks such as the Job Demands-Resources (JD-R) Model, Technostress Theory, and Work-Family Border Theory. The findings highlight the dual role of AI as both an enabler of flexible, wellbeing-oriented work practices and a contributor to technostress due to constant digital connectivity. The article contributes to the literature by proposing a conceptual framework for AI-enabled, wellbeing-centric talent management strategies that support sustainable work practices in contemporary workplaces.
Corporate fraud and financial shenanigans have long beleaguered the business world, undermining trust and stability in financial markets. This study of cases in corporate fraud and financial shenanigans leads guide to ethical business practices, digs into the complex realm of corporate fraud and financial deception. The study examines cases such as Enron, WorldCom and Lehman Brothers, the Sahara India investor fraud and the Saradha Group chit fund scam. The research highlights various tactics companies use to manipulate financial statements and mislead stakeholders. The study aims to uncover the root causes of these unethical practices and their impact on investors, employees and the broader economy. Through detailed case analyses, the study identifies common patterns and red flags that can aid in the early detection of financial shenanigans. It also explores the roles of corporate governance, regulatory frameworks and forensic accounting in preventing and mitigating such fraudulent activities. By providing practical insights and recommendations, this guide serves as a valuable resource for business leaders, auditors and regulators to foster a culture of transparency, accountability and ethical conduct in corporate finance. In the end, the study underscores the importance of ethical business practices in maintaining the integrity of financial markets and protecting the interests of all stakeholders, and it provides practical recommendations to foster a culture of transparency, accountability and ethical conduct in corporate finance to serve as a valuable resource for business leaders, auditors and regulators.
Customers often seek products and engage in internet shopping in the contemporary world. Disclosing personal details is a critical and even indispensable aspect of these transactions. This disclosure is essential for business. Nonetheless, this convenience engenders significant privacy concerns, as consumers are gradually becoming conscious of the potential risks to their privacy associated with their online activities. Therefore, it is essential to comprehend consumer privacy concerns and their dynamics comprehensively. Nevertheless, existing literature on this subject is still varied and ambiguous. This bibliometric analysis seeks to define privacy concerns in e-commerce and integrate and systematise existing evidence; this article analyses the intellectual framework, publication frequency, scope and subcategories of the existing research on privacy concerns. Thus, we review research on privacy concerns in e-commerce and present a summary. Our investigation elucidates findings regarding the study of disclosure and the factors that influence it. To provide guidelines for forthcoming research. This bibliometric analysis will provide a reference for scholars across several disciplines to evaluate the evolution of scientific papers on a specific issue over time, focusing mainly on consumer behaviour.
Retail marketing management is a basic part of the more extensive marketing field, zeroing in on systems, devices and practices that retailers use to advance their products and services successfully. This discipline is fundamental in understanding how retailers can draw in, connect with and hold clients in an undeniably serious and dynamic commercial centre. With the development of the retail climate because of computerised interruption, moving purchaser ways of behaving and mechanical headways, retail marketing management has become more urgent than any other time. The present retail scene requires a combination of both customary and current marketing approaches, with omnichannel retailing standing apart as a key pattern. Retailers are endeavouring to offer consistent and customised encounters across actual stores, online platforms and mobile applications. This requires a profound comprehension of buyer conduct, mechanical integration and inventive marketing systems, frequently upgraded by data analysis to foresee demand, refine product offerings and further develop consumer loyalty. Besides, as shoppers develop all the more socially and naturally cognisant, moral purchasing, eco-friendly bundling and transparency in supply chains are becoming vital to showcasing systems, supporting brand notoriety and client trust. This article investigates the developing idea of retail marketing management, inspecting difficulties, innovative reception and the need to meet rising customer expectations, ultimately adding to the future manageability and seriousness of retail organisations.
This study examines how job satisfaction (JS) influences the link between work–life balance (WLB) and organisational commitment (OC) among information technology (IT) employees in Uttar Pradesh. Data were gathered using a quantitative research design from 552 respondents across 5 major IT hubs in the state: Lucknow, Noida, Ghaziabad, Kanpur and Prayagraj. Quota sampling was employed to ensure proportional representation of technical, managerial and other roles within the IT workforce. Mediation analysis revealed that WLB significantly influences JS, which in turn positively impacts OC, thereby confirming partial mediation. The results highlight how important it is to cultivate WLB to enhance JS and OC, which offers practical implications for organisational strategy intended to enhance employee dedication and well-being. Future studies may explore this model in other industries and regions.
In a long-term, cross-department product development project, the product concept is the basis of decision-making. Concept testing presents the rationale for the product’s effectiveness in the early stages of development and allows the concept to permeate the organisation. However, due to the high degree of confidentiality, developers do not disclose information on concept testing. Consequently, there is limited academic research on the requirements for improving the quality of concept testing. In this study, we clarified the factors that improve the market share estimation accuracy in concept testing for the Japanese noodle soup base market. Through randomised controlled trials in an online survey environment, we found that it is important to use both the package design and product brand for a concept and present them to the respondents because food choices centre on sensory decision-making. Estimation accuracy is weakened by the presence of prices and corporate brands in an online survey environment. As an increased variety of information does not improve survey quality, product developers should instead focus on the packaging design and product branding that contribute to concept testing. Our study results yield useful suggestions for practitioners involved in concept testing, given the lack of scientific literature.
