Brady et al discuss the navigation of client relationships during the COVID-19 pandemic The impacts of the COVID-19 crisis are vast, touching multiple areas of people's lives and finances During volatile times, it is especially important for financial advisers to actively maintain their client relationships While the pandemic is truly unprecedented, there may be lessons from a recent period of volatility, the financial crisis of 2007--2009, that the financial industry can apply to the current situation During the upheaval of the crisis, many advisers were able to demonstrate their value and retain clients even as they lost wealth as a result of the downturn The value of building trust with clients may be especially important for relationships with older clients Older clients who personally trust their advisers may be more likely to retain their services through stressful life events Right now, people of all ages are looking for trusted sources of advice to help figure out how to navigate the financial upheaval of the pandemic while still working toward their longer-term plans and goals One important component of navigating communication and outreach is understanding that clients' life stages and responsibilities may shape the concerns they have related to COVID-19
