The study analyzed the various dimensions of customersâÂ�?Â�? opinions about social media advertisement on buying behaviour. The total number of questionnaires distributed in the self-administered survey was 750 sets. A purposive sampling method is applied in this research for selecting the sample. As a result, 540 (filled questionnaire) valid sets of questionnaires were available and then used for further analysis using SPSS software version 21. A structured questionnaire was used to collect the data, while the confirmatory factor analysis and structural equation modeling was used to analyze the data. Hence, the study, therefore, concluded that the various model fit statistics indicates that model was good fit.
The study was attempted to examine the role of recruitment and selection on the organizational performance in Mizan Aman Town. The main objective of the study was to assess the role of employee recruitment and selection on the organizational performance in case of Aman Town.) Identify major problem areas and suggest suitable solutions and recommendation to improve recruitment and selection practice. The study was used primary and secondary sources of data to attain the above objective. The primary data was collected directly from the employees of the organization by using unstructured interview and questionnaire. Secondary sources are books, research finding recorded document and annual reports of the organization. Finally the collected data was analyzed and interpreted using statistical techniques such as tabulation and percentages then recommendation and conclusion analysis were made.
Online shopping, internet banking, e-commerce, online offers etc. have become buzzwords of modern business. The comfort that the customer is enjoying from online shopping is encompassed of time saving, low price and high quality. The online customers are able to save time by buying the product within minutes. Since the distribution channels are short layered, customers are offered products at low price in the online portal. The products are exchanged from the manufacturer to the customer abruptly and so quality of the product is sustained. This research work is committed to learn about online offers and its effects on customers.
This study aims to understand the changes and perceptions of retailers related to marketing strategies in innovation in the empirical reality of retail, during the measures of restriction and social and commercial distancing caused by the COVID-19 pandemic. This is a qualitative content analysis study, carried out through interviews. The objects of study of the investigation were companies operating in retail in the city of CriciAoma (SC). The results indicate that the main change in retail companies was the growing use of digital media, including websites, Instagram, Facebook and WhatsApp. The lack of understanding of the theory of innovation in marketing was present in the testimonies of the interviewees. Thus, it is observed that innovation in marketing is something new and still needs to be explored in economic sectors. The testimonies showed that the innovation stems from the marketing need and responsibility of store owners for monitoring the progress of activities, with no sharing of ideas and decisions between the different areas to facilitate decision-making. The and studo contributed to expand the understanding of the marketing strategies of innovation in empirical reality of retailers and how this impacted directly on their business.
Sustainable finance is no longer a new term. Since the last decade, researchers, academicians, and organizations are talking about sustainable finance. Previously, organizations were free to think about only the profit motives of their stakeholders, but now the situation is different. The organizations also need to think about their social, governmental, and environmental. Sustainable finance can help organizations in improving their response to the ESG framework. This paper is based on a literature review, and the facts of the literature review have been validated with the help of interviews. Online interviews have been conducted by the researchers. Through sustainable marketing practices, businesses can enhance its image and attract more sales and customer loyalty as society is getting more socially responsible. Sustainable marketing includes sustainable products which are not just eco-friendly but includes social and economic practices. It is not just going green but is about generating sustainable profits within the periphery of our society and planet.
The upsurge of the COVID-19 pandemic compelled education institutions to start adopting online technologies available for teaching and learning. Based on the literature, we expect studentsâÂ�?Â�? flow experience to influence students perceived service quality and intention to accept online learning. Therefore, the purpose of the current research was to investigate the dimensions of studentsâÂ�?Â�? flow experience of online learning and how it affects their perception of service quality, and ultimately influence studentâÂ�?Â�?s intention to accept online learning as alternative learning model. Research questionnaire instrument was distributed through an online survey (e.g., google form), to gather data from 362 respondents for the study. Data were collected and analysed using structural equation modelling (SEM) supported by AMOS 5.0 with maximum likelihood estimation in order to test the proposed hypotheses. The results showed that studentsâÂ�?Â�? flow experience influence their perceived learning process quality and their intention to accept online learning model. The study further identified balance of challenge of task, immediate feedback on task and time distortions as the dimensions of online learning flow experience. Practical and policy implications of the effect of studentsâÂ�?Â�? flow experience on their perceived service quality and intention to accept online learning were discussed.
Purpose- The main purpose of this paper is to propose a research model conceptual through the extension study of goal-setting theory (GST) and gamification on mobile fitness app user engagement among Malaysian millennial group. This paper is discussed the justification of goal-setting theory (GST) and gamification in supporting engagement relationships. Methodology- This paper proposed a quantitative method in determine the relationship between independent and dependent variables of engagement behavior. It also used a cross-sectional design because the data will be collected in a short period of time. Findings- The finding of this paper is expected to support the justification of goal-setting theory (GST) and gamification in explaining the user engagement relationship. It also enriches the knowledge of goal-setting theory (GST) and gamification in body of literature. Practical Implication- A further studies should be given to the goal-setting theory (GST) and gamification in order to enhance the user engagement on mobile fitness app especially for Malaysian Millennial Group. Social Implication- By studying goal-setting theory (GST) and gamification in mobile fitness app engagement context, it will promote a healthy and fitness lifestyle among Malaysian millennial group that also can contribute to healthy lifestyles practice in social community.
The concept of FDI in modern days of business acquires enormous significance across the world economy, as it enables and strengthens an economy with greater productive capacity and act as vital economic device through which the economy attains big leap amidst tough and extremely competitive environment. In the aura of globalization FDI has great value across the world. In 1991, when the new economic policy was introduced with special provisions of liberalization, privatization and globalization, various countries started to invest in our economy. It is also a fact that, no economy stays isolated and unaffected from anything that happens around the world these days. Considering the same it is an effort to investigate the impact of foreign direct capital investment pattern on export and economic growth for the period of 20 years from 2000-01 to 2019-20. The present study is concerned with the assessment of trend in foreign direct equity capital investment as explanatory variable, and gross export and gross domestic product value as response variable. Linear regression model using NCSS 2020, and SPSS has been applied to reach the inferences regarding degree of influence of the dependent variable on independent variable. The study also provides an overview of the growth trend in FDI inflow, FII inflow for the 20 years in which financial crisis 2008-09 has been assumed as a landmark to compare the change in the trends of investment before and after the crisis.
Education in today��?s competitive environment has not only become a major industry and need of the day but it is also an investment by the parents for their children. In public as well as in private sector the quality of education is an important factor that is considered for attracting and retaining the students who want to get education. The objective of this research is to compare the pupil��?s expectations and perceptions of service quality among public and private basic schools in Tamale Metropolis. The research adopted the SERVQUAL model of Parasurraman et al. (1988). Data was collected from 200 pupils (Hasan et al., 2008) from eight schools including 4 private and 4 public basic schools in the Tamale Metropolis of Northern region. These basic schools were selected purposively but pupils were contacted conveniently. The results show that pupils are dissatisfied with services of Tangibility, Assurance, Reliability, Responsiveness and Empathy from both private and public schools. Private schools provide better educational quality of service than public schools, but both kind of schools failed deliver to the expectations of their pupils.
Covid -19 has done something which no amount of advertising by brands could do: it has made consumers change their âÂ�?Â�?preferencesâÂ�?Â�?. âÂ�?Â�?PreferencesâÂ�?Â�? have never been easy to change; they are stubborn and often impervious to marketing communication pleas. But a pandemic changed the game faster than what brands could have ever imagined. Almost overnight, hardwired mall shoppers and reluctant fence sitters were pushed into the deep end of the online commerce pool. And in a matter of days there is a high level of dexterity and comfort in online shopping across the board. Will this new found environmental change mutate the mall crawling gene which consumers have had ever since retailing started? Will this shift to a different channel be permanent? Will malls and high street stores be reduced to mere show windows? Admittedly, it is too early to claim that, but with new hygiene and contagiousness concerns, it is possible that people will reconsider venturing into public domains such as shopping malls and movie theatres with the same carefree and reckless gusto as before. Or at least not as unarmed as before âÂ�?Â�? now a bottle of sanitizer and a mask would be minimal essential weapons for anyone going anywhere outside of their homes. In addition there could be paranoia about the physical distance to be maintained with the nearest guy trying to be too social. Would retail sales persons need to pitch their voices louder and farther in times of physical distancing? Would there have to be teams to manage queues outside popular supermarkets as lines snake away? If demonetization jumpstarted the digital payments mindset in India, it may be safe to suggest that C-19 might change the way we behave as consumers.
The present paper examines the impact of the exchange rate and inflation rate on volatility in market returns dynamics. The paper used annual inflation and exchange rate data from RBI. The market returns have been computed from January 2000 to June 2020 and also the data taken from the stock market index. The study used the autoregressive distributed lag (ARDL), GARCH and the corresponding Error Correction Model (ECM) used for the investigation of the effect on stock market returns volatility. Further, the paper determines the long- and short-run relationship between the stock market returns and exchange rate similarly, the stock market returns and rate of inflation. The outcome of the research shows that there is exist a significant relationship in long term between market returns and rate of exchange and the short-run term relationship shows the negative effects on the stock market returns. The originality of the paper is that for the long memory and the property of variables exits to determine the significant value and, making it a desirable feature of which investors can take advantage.
The focus of the study of this paper is to understand the constraints and benefits of AI adoption in SMEs. In today's competitive business world, if SMEs do not upgrade with available technologies, they may lose their competitive position. Researchers have tried to address the issue by exploring questions related challenges and advantages of AI adoption in SMEs. Past research and literature on challenges and barriers to AI application in SMEs were reviewed and found that the factors such as AI technical competencies of human resources, poor financial position, size of the organization, the orientation of promoter of business, awareness of AI benefits, data quality are the foremost challenges and the customized AI technologies assist in improvement in the performance of decision making, acquisition, development, and retention of employees, management of inventory, creation of customer base and understanding of buying behavior and protecting SMEs from cyberattacks.
The purpose of this study is to discuss the importance of technology for SMEs. The world is moving towards technology 5.0, SMEs have not able to adopt technology 2.0 effectively. COVID-19 pandemic has taught the world about the importance of technology in effective working from remote places. In the first section of this study, the authors will discuss the importance of technology adoption; later, the second section will focus on the various challenges in the adoption of technology. The research methodology is based on a systematic literature review. The authors have reviewed the literature of the last twenty years to judge the challenges pertaining to technology adoption. The literature has been reviewed in a longitudinal manner. The findings of this study suggest that the significant challenges in technology adoption are the cost of technology and infrastructure, technical skills and efficiency, adoption challenges, lack of organizational support, and governmental support.
Celebrities’ endorsement today is becoming a popular attempt by marketers to create a better recognition for their products and brand. Celebrities’ endorsement in India has crossed a multimillion market. Marketers have adopted the use of celebrities to draw attention and influencing the customers buying intentions. Many celebrities in India today are being used in different marketing campaigns and results have been proved that their association was successful and positive to the marketers. The fact that multiple celebrities endorsing a single product in the Indian context is rapidly increasing. These positive results had created an urge in the researchers to explore the effect of multiple celebrities endorsing a single product. This research was an attempt on examining students’ perceptions about multiple celebrities endorsing the same product and if the attributes of multiple celebrities affect students purchasing decisions with reference to Swiss Luxury Watch Brand Tag Heuer. It was proved through this research that students, in general, do agree that multiple celebrities endorsing a single product has a positive impact, but when it comes to the attributes of the multiple celebrities with reference to Swiss Luxury Watch Brand Tag Heuer, it was noted that there was mixed opinion on the students purchase decisions. Attributes like trustworthiness, celebrity’s expertise, celebrities matching consumers expectations, celebrities presence adding meaningfulness to the product, celebrities presence easily get connected to students, celebrities are familiar to the students and the students preference on celebrities endorsing branded products are rejected. While attributes such as information shared on the brand are reliable, celebrities’ presence in the endorsed advertisements increases the brand image of the product and multiple celebrities can enhance the brand market share were accepted
Character Education is an age-old concept, but the lack of appropriate research in the area has only led it to become less effective over the years. Mostly the concepts are theoretical without much scientific explanation. This article is an attempt to introduce a scientific perspective on character education. The expected outcome of the paper is to offer a research base for deriving the general principles leading to effective practices in character education. The application of Bloom’s taxonomy in Character education for ensuring the effectiveness of its delivery is the central idea of the paper. The paper attempts to provide a certain set of Policy suggestions to educationists, practitioners, and policymakers for the improvement of character education at the school level.
With the increase in the usage of LCD’s. FPD (flat panel display) are becoming widely acceptable and popular as display devices growing at a rapid pace and making it a promising investment opportunity. In this paper, we propose a machine vision approach for automatic inspection of Mura defects. The proposed method is based on wavelet based multiresolution structure and an efficient image restoration method for inspection of local defects present in LCD surfaces. The proposed method consist of selecting the low frequency and band frequency components or the combination of band frequencies at different resolution levels and giving weights to each band to enhance the threshold level for defect extraction.
In numerous research and academic discourses, studies relating to understanding the quality of life of local communities have received a lot of popularity and attention. It is critical to research well-being in order to comprehend quality of life. This study aims to determine the impact of marketization on the wellbeing of rural consumer and their quality of life in the Reasi district of Jammu, J&K. The study focuses on rural consumers and how marketization has affected their quality of life. The study's findings demonstrate that there is a need to better understand locals' perceptions of wellbeing and the realities on the ground.
The onset of Covid-19 resulted in widespread panic and distress among the people, which pushed businesses to change their marketing and communication strategies. Various brands launched socially responsible marketing campaigns aimed at supporting the communities affected by the Covid-19 pandemic. The existing studies on this subject conclude that adding a humanitarian layer to the communication strategy for brands will strengthen the brands and build loyalty. More importantly, this will also convince consumers to purchase during this uncertain phase. Cause-related campaigns have shown a significant impact on consumer’s buying decisions in the past. This research study attempts to understand how effective these campaigns were in persuading consumers to switch brands and identifies three groups of consumers based on the factors that triggered a brand switch. For an in-depth understanding brands, the Fast-Moving Consumer Goods (FMCG) sector was chosen for this research study. A structured questionnaire was administered to individual respondents in Mumbai city, to understand their attitude towards four various social marketing campaigns, each representing a product category. The results of the analysis revealed that consumers were open to switching brands due to these marketing campaigns. Moreover, these campaigns also impacted the repurchasing behavior among consumers. It was also found that a brand-NPO(Not for Profit Organizations) partnership had a significant impact on influencing consumers to switch brands.
Poverty and unemployment are the main causes of rural indebtness. The lack of loans from formal institutions leaves the poor with no other option but to borrow from local moneylenders on high rate of interest. Microfinance linked with providing financial services to the poor and this involves lower transaction costs and high degree of repayment. The present study examines the prospects and challenges of microfinance as a tool in the reduction of poverty. Result from the research indicates that inappropriate laws and regulations, tough competition, new and different variety of products, profitability, constancy and less controlling capability of micro finance institutions, insufficient capital from donor, default risk inherited from borrowers, less awareness about the micro finance program by the borrowers are the numerous challenges of microfinance. Microfinance is helpful in inclusive growth of the county by alleviating poverty and in raising the living standard of the poor by providing them financial services.
The current study attempts to understand the antecedents to intention to adopt telemedicine healthcare services. In the year 2020 India experienced a tremendous rise in telemedicine service adoption, around a 500 percent increase in teleconsultation was observed. Lockdowns and Covid-19 restrictions acted as a catalyst in telemedicine service adoption. However, the huge population still remains untouched by the benefits of telemedicine healthcare services. In order to understand the drivers of intention to adopt telemedicine healthcare services, a pilot survey is conducted and a research framework is proposed. The following factors are considered for the study: expectation, knowledge, telemedicine experience, prior satisfaction, fear of covid-19 (FC-19), and subjective norms. The proposed framework is then tested using SEM and adequate model fit was observed. The results can be used by policymakers and marketers to enhance the popularity of telemedicine healthcare services among the masses to promote convenience, reach, and healthy living.
