"农,天下之大业也."从生产实践到理论总结,代表以农为本思想的中国古代农书不胜枚举.作为几千年来东亚文化圈核心的文明古国,我国历代各类优质古农书,也深刻陶染着邻近友邦.中国古农书在主动与被动的力量流中漂洋过海,在东渡华人和朝拜归者的坚持下渗透日韩,在日韩等东亚农史学家对其研究学习的过程中扎根本土,由浅入深地影响着日本、朝鲜半岛等东亚地区的农业文明、社会经济、文化领域甚至政治方面的革新发展.
指出中国古诗词创作及文化依托于特定的时代背景,其语言的特殊性、难译性以及独特的文法逻辑造成了传播困难.提出利用人工智能绘画结合虚拟现实技术进行融合设计,将使古诗词文化的体验与传播更具沉浸感、交互性.以"黄鹤故诗"设计项目为例,通过对黄鹤楼相关古诗词的数字化沉浸设计,探索基于AI绘画、VR体验等数字方式的古诗词教学与传播设计方法,以期为人工智能和虚拟现实视域下的古诗词文化数字化保护和传播提供参考路径,助推中国古诗词文化的传承和发展.
建设高质量教材体系是实施科教兴国战略的一项重点任务,对落实教材建设国家事权,加快建设教育强国、文化强国,培育堪当民族复兴大任的时代新人意义重大.高质量教材体系的结构内容由熔铸于教材成果及教材工作之中的思想价值体系、学科知识体系、教材资源体系和教材治理体系组成,其鲜明特征是中国特色和世界水平.建设高质量教材体系在实践路径上要做到四个坚持,即坚持马克思主义指导地位,坚持扎根中国、胸怀天下,坚持大教材观,坚持系统观念,持续推进教材体系的高质量发展.
As a member of the imperial examination scholars in the late Ming Dynasty, Wu Jiamo’s compilation and engraving of Kong Sheng Jia Yu Tu not only has its own particularity, but also has a certain universality of the times, which fully reflects the social and cultural atmosphere of the late Ming Dynasty. This book was first engraved in the 17th year of Wanli, and was later added and modified by Wu. Under the background of respecting Confucius and valuing Confucianism and dethroning different schools of thought in the Ming Dynasty, it is reasonable for Wu to compile and engrave this book out of his self-conscious spirit of defending Taoism and his personal factors of seeking official advancement by carving books, which enlightens us to understand the phenomenon of a large number of Confucian books published in the Ming Dynasty.However, this book is not what Wu claimed to be, it is a combination of Wu, which can reveal the trend of counterfeiting and stealing of the engraved books in the late Ming Dynasty. After this book was published, many derivative books appeared and have been popular up to now. It is related to the world’s credulity in Wu’s words, more importantly, this book has certain literature value, artistic value and commercial value.
叙事与空间的强链接要求人们对虚拟现实媒介叙事空间予以更多关注.本文引入可供性理论,围绕故事场景、故事空间、故事世界三个层面探讨虚拟现实媒介在叙事空间构筑上的可供性:首先,故事场景使得用户沉浸其中,达到身心双重在场的深度卷入状态;其次,故事空间在用户的探索与互动中生成,为用户的具体实践所形塑;再次,对故事世界的建构需要用户主动发掘、解码、组合信息,并产生连贯、整体的理解,其中用户的身体扮演着重要角色.
探索插图的伦理问题,以期助力儿童读物的良性发展.通过梳理外文文献,结合国内儿童读物插图现状,探寻插图伦理边界把控的治理观念.研究发现,插图伦理主要体现为"过程伦理"和"意义伦理"两大范畴,插图伦理的核心问题主要包括图像操作、道德性、审美性、身体认知、信息适恰问题,这五个方面极易引发插图伦理风险.儿童读物中插图的伦理边界把控,应坚持构建插图美育准绳、营建图像观看结构之善、筑牢主流一元主导地位的治理观,规避图像之"恶",维护儿童读物秀美悦目的视觉环境.同时应加强对插图的相关研究,并提升儿童的视觉素养.
Over the past 40 years of reform and opening-up, theme publishing has successfully explored a new path by innovating the old pattern of simply emphasizing political attributes under the planned economic system. It takes serving and cooperating with the national political work center as the core, and makes efforts to expand the way to carry out the political mission of theme publishing. Taking the socialist market economy as the support, making efforts to enhance the vitality of the theme publishing market. With the support of new technology, focus on exploring the integrated publishing mode of thematic publishing. With the support of opening to the outside world, making efforts to promote the theme publishing “going out” constitutes a mode of theme publishing with a core and three major supports.
以ChatGPT为代表的新一代智能语言模型具有算法独创性、能力综合性、应用广泛性、技术局限性的特点,在出版领域将推动全新智能创作模式、引领智能出版转型升级、助力打造智慧阅读空间,同时也将引发伦理危机、出版内容同质化、版权保护困境与侵权风险等问题.应探索应对智能语言模型风险的数字出版治理路径:在理念上辩证把握新兴技术的工具属性与价值属性,在政策立法上探索智能语言模型法制治理模式,在产业中实现数字出版智能升级与复合人才培养,在技术上完成算法升级并完善相关配套措施.
The canonization of Mozi in the west could not have been achieved without the strong promotion of Western publishing institutions. Non-profit university presses, which primarily target professional readers and researchers, place emphasis on the academic and authoritative aspects of translations, making it easier to be accepted in the educational field, gain recognition in mainstream ideology, and become institutionalized classics. On the other hand, commercial publishing institutions excel in market-oriented book design and marketing, focusing on the readability of translations, greatly enhancing their influence among general readers, and ensuring their continued status as classics. This article examines the history of English translations of Mozi and highlights the important role played by market-oriented commercial publishing and academic publishing by university presses in its canonization process. These insights are enlightening for the publishing industry, a cornerstone of China’s cultural internationalization, to enhance the attractiveness, international competitiveness and dissemination influence of publications.
从挪威的基本国情出发,在勾勒该国图书行业概貌的基础上,梳理政府覆盖图书需求端、生产端、零售端、消费端全流程的出版支持政策,并进一步总结挪威图书海外译介在战略布局、资金补贴、国际交流、信息开放等方面的传播经验,发掘中央政府扶持、出版行业自觉与跨区域联动对于海外译介和文化推广的实践价值,以期为中华文化对外译介的"守正"与"创新"以及"走出去"提供借鉴.
在出版学和跨学科视野下对网络文学出版的基本概念、分析框架、研究范畴进行探讨,认为网络文学出版是由核心层、延伸层、关系层构成的结构系统;基于场域理论剖析了其内外部结构,提出由个体生产者、机构生产者、读者、政府等行动者构成的网络文学出版场分析框架;通过对行动者权力和资本结构关系的分析,揭示网络文学出版的生产机制、经营机制、消费机制和管理机制,提供了研究网络文学出版的基本面向和新视角、新路径.
在对书店发展现状分析的基础上,通过目的抽样和滚雪球抽样,先后运用问卷和深度访谈的研究方法,从读者的角度对书店的发展问题进行深入探究.分析发现制约书店发展的问题主要集中在三个方面,一是制度层面的图书价格问题、二是社会层面的资本交织问题以及个人层面情感问题.据此,提出未来实体书店的发展建议,即重塑图书价格秩序,通过不同类型书店的差异化发展对接不同层次的文化需求,以人为核心实现价值关照,从而达成书店经营上理智与情感的平衡.
The advancement of Artificial Intelligence Generated Content（AIGC）technology and its applications is poised to bring about a significant shift in the current paradigm of content production and supply in the publishing industry, albeit not without a host of attendant risks and concerns. Hence, the field of publishing studies need center its attention on critical areas of inquiry such as copyright ownership, infringement and the safeguarding of rights and interests related to AIGC. Additionally, ethical dilemmas regarding technology and academic norms, as well as cultural security issues, including the possible infiltration of certain ideologies or deviation from established cultural values, need to be examined. Taking these issues as a logical starting point,explorations into potential solutions can be initiated.
梳理著作权侵权之事实上相同规则的美国判例法,归纳该规则的渊薮、发展与规范化、机理;阐明人民法院直接适用该规则的可行性,以及适用时的主客观努力;评述"郑宝成案"再审判决.
出版是有意识的社会活动,出版的政治价值根植于意识、思想、信念层面,文化价值根植于国家、社会和国民层面,涉及到公共性、真实性和异质性的"多元"出版文化与权威性、倾向性和话语性"一元"意识形态的复杂关系.出版需要把握好一元导向与非主流意识形态、反主流多元导向意识形态之间的"张力".出版"产业"利益追求和"事业"文化使命之间的博弈日益激烈,在意识形态、经济利益和文化使命环境中,社会性、媒介性、公共性价值决定了出版的内在价值.出版价值诉求是具有多重文化属性实践活动的"多元",又是社会属性意识理念的"一元".出版价值诉求遵从"阶级性——人民性"统一价值、"群体符号——个体自觉"递进价值、"监督权——自由权"融合价值的行动逻辑,其中,统一价值是根本价值,递进价值是核心价值,融合价值是负荷价值.
Based on the OCLC collection database, this paper studies the overseas publishing and distribution characteristics and dissemination influence of the English version of the Chinese Academic Translation Project from 2010 to 2020,shows the general picture of the overseas development of the English version of the translation project, and provides suggestions for further promoting the high-quality development of Chinese academic translation and the improvement of international communication ability in the new era.
2021 年 7 月,武汉大学举办了首届全国出版学博士生学术论坛,就文化强国背景下的出版学科建设进行了广泛而深入的讨论,并通过了《推动出版学科高质量发展的武汉倡议》.这个倡议,涉及党和政府对出版学科建设的领导与支持,提升办学层次和完善办学体系,加强师资队伍建设,深化产学研交流与合作,注重教材、期刊、实验室、实习基地等支撑体系建设.这是一个很有现实意义和长远眼光的倡议.一转眼近两年过去了,出版学科建设的确有了新的可喜进步,如出版专业博士点的获批、数家高校出版学院的设立、有组织的教材编写等,可圈可点.
创办于1914年的《科学》是中国近代期刊史上办刊时间最长的科学杂志,它在科学史上的贡献是多方面的,本文集中论述的则是它与中国最大的科学社团——中国科学社之间的关系,分析它如何作为社团的实体和媒介,在沟通社团内外关系,以及在构建、表达、维持和促进科学共同体发展方面所发挥的重要作用.
The research on theme publishing develops with the continuous cognition of the connotation of theme publishing and the orderly advancement of theme publishing work. After more than ten years of theoretical and practical accumulation, both the research team and the number of achievements have formed a certain scale, which have achieved notable results. First of all, important progress has been made in the research on theme publishing noumenon. On the one hand, the concept and definition of theme publishing have gradually become clear and unified in the long-term development; on the other hand, the understanding of the properties and functions of theme publishing has become more and more profound. Secondly, the traditional theme publishing research based on case studies and experience summarization has been newly explored, and diversified interpretation of theme publishing activities from the dimensions of specialty, region, technology, history and external communication. Third, the academic community has begun to pay attention to the boundary of theme publishing research, which is of great significance to the deepening of theme publishing research. The future research on theme publishing can start from three aspects: the intercommunication of research subjects, the complementarity of research contents and the mutual learning of research methods, so as to realize the quantitative accumulation to qualitative leap in theme publishing research.
The essence of publishing is knowledge production and wide dissemination.Under the media materiality of the Internet, the order of knowledge in the age of digital intelligence is mainly characterised by linking, multiple collage, generation and hybridity. On the one hand,with the definition of knowledge in the print era has been overturned, the space for knowledge production has been greatly released. On the other hand, book publishing has shifted from being a traditional producer of knowledge products to a provider of knowledge services, as the passive reader shifts to the active user. In a networked society where everything is connected, a new imagination of publishing is opened up: publishing in the digital intelligence era produces content through cross-media narratives, builds a new knowledge service space that connects online and offline, and creates a knowledge service platform with public cultural attributes.
