This study examines the role stakeholder factors play in shaping big data analytics capabilities and their subsequent impact on firm performance within the retail sector. Following a pilot test to evaluate the survey instruments, responses were collected from 306 Vietnamese retail enterprises. Key stakeholder factors, specifically customer orientation and supplier collaboration, were found to greatly improve big data analytics capabilities, resulting in improved firm performance. These findings add to the current body of knowledge on the performance dynamics of the retail industry and provide significant insights on how to leverage big data analytics to improve business outcomes in the retail sector. Theoretically, the study clarifies how external factors and big data analytics technology can be combined to optimise business strategies in the retail industry. Practically, the study helps Vietnamese retail businesses understand how to leverage data to improve performance, increase revenue and enhance competitiveness in a rapidly changing market.
Despite facing considerable challenges, the 2022 FIFA World Cup in Qatar serves as a distinctive case study for implementing sustainable strategies with significant global social impact. This study takes the social justice theory as a framework and utilises in-depth interviews in addition to a thorough examination of the tournament activities and sustainable strategies to explore the effect of the Middle Eastern context on the post tournament social impact. In addition, it investigates the factors that influenced people's perceptions of social sustainability. The study reveals strong evidence that human empowerment, particularly of women and people with disabilities, had positively shaped social sustainability perceptions. Furthermore, the Middle Eastern context enhanced global social impact through factors such as local traditions, the Qatari culture of hospitality, altruism, and philanthropy. The study has important implications for future tournaments by providing actionable strategies to develop a global sustainable social impact.
This study investigates the impact of testing internal control over Financial Reporting (ICFR) under SOX 404(b) on audit and consulting-like (non-audit) service fees changes over the 2000-2016 period, after controlling for factors including risk, operations, governance, gender, finances and firm size. Our findings indicate that ICFR 404(b) accounts for 30% of the increase in audit fees, and that accelerated filers' larger firms pay higher fees compared to non-accelerated filers' smaller firms. Auditors are paid for completing additional tests of internal controls, implying an improvement in the quality of internal audit control. A 19% reduction in non-audit fees was also observed, exerting pressure on external auditors to be less independent. Reduced risks and tightened governance policies indicate that increased audit fees are driven by gender and operational complexity factors. These are crucial outcomes for regulators to consider when designing policies to enhance transparency, resources allocation and maintaining stakeholders' interests.
Narrative transportation plays a crucial role in storytelling on social media platforms. Grounded in narrative transportation theory and within the context of a Vietnamese luxury jewellery retailer's video-sharing campaigns on social media, this study investigates how narrative transportation mediates the effects of comprehension fluency and imagery fluency on Gen Z consumers' attitudes toward advertisements and their purchase intentions. Initially, we reconsider the direct effects of comprehension and imagery fluency on these consumer outcomes. An online survey of 404 Vietnamese Gen Z respondents was conducted, and the hypotheses were tested using structural equation modelling (SEM). The findings reveal that narrative transportation mediates the effects of imagery fluency on Gen Z consumers' attitudes toward advertisements and purchase intentions. In contrast, comprehension fluency exerts a direct effect only on attitudes toward advertisements, which in turn influence purchase intentions. Discussions, along with theoretical and practical implications, as well as limitations, are also presented.
This study examines the impact that digital transformation in training, development, and performance appraisal has on employee performance in small and medium-sized enterprises in Hanoi, Vietnam. Using a quantitative approach with partial least squares structural equation modelling, the analysis draws on data gathered from 498 employee surveys and interviews. The results revealed a significant positive impact of digital training and development on employee performance, mediated by work motivation and employee satisfaction. This research contributes to the understanding of digital human resource management (HRM) by demonstrating the pivotal role of digital HRM practices in enhancing employee performance in dynamic. The study also supports existing organisational behaviour and leadership theories, by revealing the crucial mediating roles of employee motivation and satisfaction. By underscoring the importance of digital HRM practices, this study contributes both theoretical knowledge and practical insights within the field of digital HRM and its role in achieving sustainable organisational performance.
The significance of intellectual capital as a valuable intangible asset has been known to enhance enterprises' performance and long-term viability, thus contributing to countries' socio-economic progress. However, our understanding of the impact of intellectual capital on economic growth remains limited. This paper aims to clarify this impact, focusing on 63 provinces and cities in Vietnam over the period 2005-2021. We find, via the GFLS estimation, that intellectual capital was the key driver of economic growth across these provinces (and within this timeframe). During the COVID-19 pandemic, the effects of intellectual capital's indicators on economic growth were relatively minor. Our findings also indicate that financial development and urbanisation are the primary determinants of economic growth. The article provides valuable policy insights for both the Vietnamese government and businesses concerning the development of intellectual capital, a crucial driver of economic growth and prosperity.
This study examined the impact of partner variables on co-creation processes, knowledge-sharing, and firm success. Data were gathered from property owners, chief executive officers, vice directors, management board assistants, and department heads of SMEs. A total of 550 valid responses were analysed using PLS-SEM. The results indicate the influence of partners' expenditures, attributes, flexibility, co-creation, knowledge-sharing, and organisational performance in an emerging market. Furthermore, the results highlight the significance of partners in facilitating co-creation processes, knowledge sharing, and improving firm performance. This research offers managers of SMEs valuable insights into how to identify suitable partners to increase co-creation value and improve organisational performance. These findings can inform strategies to improve business results.
Using social identity theory, we explore how socially responsible human resources management (SRHRM) enhances employee engagement, performance, and perceived external reputation, focusing on Vietnam, an emerging market. Using a time-lagged survey of 443 employees, the findings show that SRHRM improves employee engagement and performance through external reputation while also demonstrating the moderating effect of leadership vision on these relationships. The study highlights the importance of leadership vision and SRHRM in building a strong organisational identity, boosting employee morale, and enhancing external reputation. The practical implications suggest that organisations can leverage SRHRM and leadership vision to create a more sustainable competitive advantage.
This study examines how different dimensions of user-generated content - co-creation, empowerment, community and self-concept - affect various components of customer-based brand equity, brand awareness, brand loyalty, perceived quality, brand associations, and trustworthiness. Using a quantitative approach, data were collected from 409 respondents who had created user-generated content for Apple products in Indonesia. Partial least squares structural equation modelling (PLS-SEM) was used to analyse these relationships. The findings revealed all the dimensions are interrelated, with the relationship between community engagement and brand loyalty and trust being the most significant, whereas empowerment significantly enhances perceived quality and brand associations. Co-creation primarily contributes to brand awareness, whereas self-concept strengthens brand associations and loyalty. This study extends existing brand equity models by incorporating trustworthiness as a dimension and providing new insights into consumer-brand relationships shaped by user-generated content. These findings offer strategic recommendations for brand managers to optimise digital engagement strategies.
Although Vietnamese consumers have become more knowledgeable about sustainability, a significant gap remains between their stated intentions to purchase sustainable apparel and their actual buying behaviour. This paper aims to explore factors influencing purchase intention and barriers to actual purchase by using an extended theory of planned behaviour (TPB) and assessing perceived risks (APR). A quantitative research approach was employed, analysing survey data from 256 young urban Vietnamese consumers using structural equation modelling (SEM). The findings indicate that positive attitudes towards sustainable fashion, subjective norms, and sustainability concerns increase purchase intention, whereas perceived behavioural control does not. Moreover, perceived economic risk negatively affects the intention-behaviour relation, while perceived aesthetic risk has no significant effect. These insights offer the need for fashion retailers to address economic concerns through competitive pricing strategies, transparent value communication, and emphasising the long-term benefits of sustainable fashion.
This study investigates the influence of entrepreneurial orientation and market orientation in Vietnam's food and beverage industry, focusing on their mediating roles between environmental dynamism, human capital, and franchisee performance. Using partial least squares path modelling on data from 375 top management levels in franchisee firms, the study finds that environmental dynamism, human capital, entrepreneurial orientation, and market orientation positively impact franchisee performance. Additionally, entrepreneurial and market orientations mediate the effects of environmental dynamism and human capital on performance. The findings suggest that enhancing entrepreneurial and market orientation capabilities can boost franchisee profitability and competitiveness. This study contributes theoretically by integrating internal capabilities and resources with external environmental factors, marking the insightful comprehensive examination of these relationships in the F&B franchise sector. It underscores the critical mediating roles of entrepreneurial and market orientations in enhancing franchisee performance and promotes franchise success.
Climate change has become a pressing global issue, with significant economic and environmental consequences. Vietnam is facing alarming rates of environmental degradation and resource depletion, especially in the manufacturing industry. The study examines the influence of green human resource management on pro-environmental behaviour. Additionally, this study seeks to analyse the mediating roles of green mindfulness and green self-efficacy, green transformational leadership in the relationship between green human resource management and pro-environmental behaviour. This study uses the structural equation model based on 536 respondents from the Vietnam manufacturing industry. The results highlight how green mindfulness, green self-efficacy, and green transformational leadership both directly and indirectly affect pro-environmental behaviour. This research contributes to the literature by demonstrating how the development of green human resource management practices can enhance green mindfulness, green self-efficacy, green transformational leadership, and pro-environmental behaviour. It offers valuable insights for industry leaders and policymakers in formulating effective green human resource management practices and strategies to promote environmental sustainability within the Vietnamese context.
This study examines how organisational innovation and technological innovation capabilities influence export performance, addressing the need for an integrated approach to internal innovation and external support. Grounded in the resource-based view theory, the research analyses survey data from 186 exporting companies in Vietnam's Mekong Delta using quantitative methods. Findings reveal that organisational innovation significantly enhances export performance, while technological innovation capabilities - comprising product and process innovation capabilities - improve competitiveness and efficiency. Additionally, export assistance from governments and organisations amplifies these effects by providing essential resources. The findings offer valuable insights for policymakers and business leaders aiming to enhance the global competitiveness of firms in emerging economies.
Attendees' experience is the basis for clarification on positive psychology and behavioural outcomes of festival and tourism study. This study investigates the triangular relationship among the religious festival experience, well-being perception and revisit intention with underpinning theories on human experience theories, well-being perception and the stimuli-organism-response (SOR) model. Partial least squares structural equation modelling (PLS-SEM) estimates a hierarchical component model with two second-order variables (e.g., religious festival experience, well-being perception). In 2023, the study collected 206 valid responses from Bentougong festival attendees in three provinces in Vietnam, which were used for further analysis. A significant triangular relationship is found with all significantly positive impacts, in which the experience and well-being perceptions are significantly multidimensional variables. Based on this insight, marketers can refine their focus on developing event settings and strategies to satisfy the desires of their target market.
This study investigates the complex relationship between gamification and impulse buying behaviour by examining the underlying psychological mechanisms and the moderating role of mindfulness. Unlike previous research that focused primarily on gamification mechanics, this study emphasises intrinsic psychological factors that drive consumer behaviour. Data from 440 e-shoppers in Vietnam, analysed via PROCESS macro v4.2, reveals that gamification significantly influences impulse buying behaviour through psychological needs. Furthermore, mindfulness moderates this mediation relationship, therefore shaping consumers' impulsive purchasing tendencies. These findings offer practical insights for marketers, suggesting that strategies designed to fulfil intrinsic psychological needs can enhance engagement and influence purchasing behaviour more effectively. By integrating mindfulness, businesses can develop more sustainable and consumer-centric gamification approaches, fostering long-term relationships.
This work presents an innovative exploration of the interplay between socially responsible human resource management (SRHRM), responsible leadership (RL), and moral voice (MV) within Vietnam's public sector. This context has been inadequately addressed in the current literature. Using the social identity theory (SIT) as a framework, we explored the relationship between SRHRM and MV, considering affective organisational commitment (AOC) and public service motivation (PSM) as mediating mechanisms. Responsible leadership (RL) and trust in leader (TRU) are moderators in the nexus between SRHRM and MV. Our survey of 732 civil servants in Vietnam, analysed through partial least squares-structural equation modelling (PLS-SEM), revealed a significant association between SRHRM and MV, with AOC and PSM as mediators. TRU also mediated the relationship between RL and MV. However, the moderating effect of RL was insignificant. These outcomes offer theoretical progress in human resource management and leadership research, as well as proposing practical guidance for improving ethical conduct in public organisations.
