This study examines how COVID-19 pandemic conditions moderate the relationship between behavioral intention and use behavior in SME accounting application adoption. Using the UTAUT framework, we surveyed 366 Indonesian SMEs during and after the pandemic, analyzing data through PLS-SEM. Results confirm that Performance Expectancy (β=0.38), Effort Expectancy (β=0.15), Social Influence (β=0.26), and Facilitating Conditions (β=0.11) significantly influence Behavioral Intention, which mediates their effects on Use Behavior. Surprisingly, the pandemic period weakened rather than strengthened the intention-behavior relationship (β=-0.15, p<0.01), revealing a digital readiness gap between intention formation and execution capability. This finding challenges assumptions about crisis-driven technology adoption and suggests that external shocks may hinder rather than accelerate meaningful digital transformation in resource-constrained SMEs. Implications include need for staged implementation approaches and infrastructure development beyond training initiatives.
Family businesses play a vital role in Indonesia’s economy, yet many small family-owned enterprises struggle with succession due to informal structures, generational reluctance, and changing career preferences. This study explores how succession planning is shaped by entrepreneurial dreams and cultural values in the Martabak (Indonesian pancake) industry. Using a qualitative case study approach based on semi-structured interviews with incumbent business owners, the research addresses a key gap: prior studies emphasize formal governance in medium and large enterprises, while little is known about informal, aspiration-driven succession in small family firms. By applying succession planning models within the Indonesian cultural context, this study contributes novelty by framing succession through the lens of incumbents’ “entrepreneurial dreams,” highlighting the interplay between aspirations, Hofstede’s cultural dimensions, and successor development. Findings reveal that while formal succession plans are rare, incumbents encourage successors to pursue higher education and external work experience before returning to the family business. Succession activities remain relational, relying on trust, exposure, and experiential learning. The study concludes that entrepreneurial dreams, embedded in collectivism and family loyalty, are central to sustaining continuity. Practical recommendations include early successor involvement, structured mentorship, and culturally aligned entrepreneurship programs to support small enterprises in balancing tradition with modernization.
This study aims to analyze the influence of Digital Innovation and Consumer Behavior on Customer Experience and Competitive Advantage in the context of retail product consumers in the Greater Jakarta area. Using a quantitative approach, data were collected from 200 respondents and analyzed using a structural model. The results showed that Digital Innovation has a significant positive effect on Customer Experience (path coefficient = 0.195; T = 2.538; P = 0.006) and Competitive Advantage (path coefficient = 0.140; T = 1.884; P = 0.030). Consumer Behavior also has a significant positive effect on Customer Experience (path coefficient = 0.381; T = 5.717; P = 0.000) and Competitive Advantage (path coefficient = 0.309; T = 4.179; P = 0.000). Customer Experience is proven to be a significant mediator in the relationship between the two on Competitive Advantage. These findings emphasize the importance of digital innovation, understanding consumer behavior, and customer experience in building sustainable competitive advantage. Therefore, the success of digital innovation must be measured by the extent to which a company creates value for stakeholders, including consumers, society, and the environment. Technology-based innovation, implemented ethically and sustainably, is a key foundation in the Marketing 6.0 era amid ongoing digital disruption
The goal of this study is to investigate the role of group cohesion as a mediator variable on the influence of group bonding and group norms on group performance. It is necessary to study group performance because good group performance is very important for the organization, which consists of many groups. This research was conducted at the Setia Bhakti Women's Cooperative, which consists of 470 groups, and the sample for this research was 320 groups. This research uses a quantitative approach and uses structural equation models to test the role of group cohesion. This study finds that group cohesion as a mediator variable has an important role, because the effect of group bonding on group performance is significant if it is mediated by group cohesion. Likewise, the relationship between group norms and group performance will be significant if it is mediated by group cohesion. This study contributes to expanding the meaning of important antecedents of group performance through group cohesion. This study also enriches the literature on group performance by using the social capital theory framework because previous research used social network theory.
The hotel industry in Nigeria is experiencing a low employee retention rate, which may be exacerbated by rising competition from both established and new entrants to the industry, resulting in a struggle for available talent. The study examined how employees’ intention to stay (ITS) in hotel employment is fostered, focusing on the direct effect of work motivation and the indirect effects of organizational support and happiness at work. The study obtained cross-sectional data through a structured questionnaire administered to 178 customer-contact staff in hotels located in Asaba, Delta State, Nigeria. The partial least squares method was used for data analysis. The study found that both intrinsic and extrinsic motivation positively influenced ITS, with extrinsic motivation having a more pronounced effect on the outcome variable. Furthermore, organizational support and happiness at work partially mediated these positive influences, acting both separately and in sequence. The study concluded that while enhancing both work motivation dimensions directly improves ITS in Nigerian hotels, fostering a supportive and happy workplace can provide a reinforcing context to complement this improvement. The study discussed the practical implications for promoting ITS within the hotel industry.
