Community-based funding mechanisms for social services for veterans are important for the effective support, reintegration, and social adaptation of veterans, as well as their subsequent employment. In Ukraine, the number of combatants, war veterans, persons with war-related disabilities, and family members of deceased (killed) war veterans is growing. In this regard, communities have become one of the key providers of financial support for social services. The purpose of this article was to study innovative mechanisms for financing social services for veterans in the context of sustainable community development. The research methodology is based on a legal analysis of legislation in the field of social protection and support for veterans in 1993-2025, a statistical assessment, and a correlation analysis of local community budget expenditures on veteran support programs in 2024-2025. The results indicate the development of legal support for the financing of social services for veterans and their families on a community basis using local budget funds. At the same time, the main drawback is that local authorities have the power to finance additional social protection guarantees for veterans and develop psychological assistance programs with the involvement of specialists in supporting veterans. A statistical assessment of local budget expenditures on psychological support programs for veterans revealed an increase in expenditures in 2024-2025. Correlation analysis shows that there is no connection between the regional distribution of veterans and expenditures on psychological support programs for them. The amount of spending on support programs does not depend on the income of local community budgets. At the same time, the level of need for psychological assistance among veterans decreased in 2023-2024, and the overall need for social services for veterans is significantly lower than the need for material support. Therefore, local veteran policy should take into account the specific needs of veterans for various social services. In this regard, there is a need to coordinate the actions of the Ministry of Veterans Affairs of Ukraine with local executive authorities in communities. The practical significance of the study lies in the possibility of using the recommendations developed in the design and implementation of state policy on the financial provision of social services for veterans at the community level in developing countries. Keywords: financing of social services, social adaptation, reintegration of veterans, social protection of veterans, veteran support programs.
AI hallucination is traditionally viewed as a technical defect, yet its creative potential in brand communication remains underexplored. This study investigates how AI hallucination influences consumers’ brand attitudes in image advertising and identifies boundary conditions. An experiment with 398 participants reveals that factual hallucination negatively affects brand attitude, whereas creative hallucination exerts a positive effect. Artificial empathy and psychological distance serially mediate these effects, and media literacy plays a dual moderating role. The findings enrich theories of AI hallucination and consumer behavior while offering actionable guidance for brands employing generative AI in advertising. Keywords: AI Hallucination, Psychology Distance, Brand Attitude, Source Characteristics
Traditional architectural ornamentation, particularly in medieval Islamic architecture, constitutes a structured system of cultural self-expression, aesthetic logic, and symbolic meaning. However, in contemporary design practice, the integration of such ornamentation faces challenges stemming from industrialization, standardization, and the increasingly widespread use of data-driven design tools. This study explores the reinterpretation of Azerbaijani ornamental systems specifically, the Nakhchivan architectural school using a hybrid computational design model. The proposed approach combines rule-based methods (grammar of forms), crystallographic symmetry analysis, and generative models using artificial intelligence (diffusion-based), which allows for the control of variations while preserving structural and cultural integrity. A multi-level validation system is applied, including both qualitative expert assessment (n = 15) and quantitative metrics, such as symmetry preservation, pattern complexity, and structural similarity. The results show that rule-based systems provide higher structural accuracy, while AI-based models increase formal diversity. A hybrid approach yields the most balanced results across structural, aesthetic, and cultural criteria. This study contributes to research in the field of architectural design by formalizing ornamentation as a multi-level computational system and positioning artificial intelligence as a constrained design tool that accounts for cultural characteristics. The proposed methodology offers practical applications in parametric facade systems, interior surfaces, and digital fabrication workflows. Keywords: Islamic geometric patterns, generative design, grammar of forms, diffusion models, parametric design, architectural heritage, computational ornament
The article explores contemporary trends in the development of European Union industrial policy as a conceptual foundation for establishing a resilient industrial workforce provision system. The authors analyze the evolution of EU industrial policy, tracing the transition from the Industry 4.0 paradigm toward the Industry 5.0 model, which is anchored in the principles of human-centricity, sustainability, resilience, and social responsibility. The concept of resilience is examined as a cross-cutting category of EU policy, encompassing the capacity of industrial systems, enterprises, and workers to withstand shocks, adapt to change, and recover under conditions of uncertainty. Particular emphasis is placed on the enhanced integration of industrial, digital, and socio-labor policies as a strategic response to rising economic turbulence, technological transformations, and labor market imbalances. It is demonstrated that the implementation of the Industry 5.0 concept poses significant challenges to the workforce provision system, as it necessitates a fundamental paradigm shift in approaches to skills development, workforce adaptability, and human capital governance. Based on the analysis of EU strategic documents, statistical data, and contemporary academic research, the study identifies key constraints to industrial competitiveness: persistent labor shortages, skills mismatches, and the rising importance of employees' digital, cognitive, and social competencies. It is substantiated that the experience of EU Member States provides valuable methodological and practical benchmarks for shaping workforce resilience policies, which are particularly relevant for Ukraine in the context of post-war recovery and European integration. The authors propose a conceptual framework in which the industrial workforce provision system is positioned as a subsystem of a resilient economy, delineating governance levels ranging from the national to the enterprise level. The findings underscore the critical role of resilient human capital in ensuring industrial resilience and competitiveness. Keywords: industrial policy; Industry 5.; workforce provision system; resilience; human capital; human-centricity; industrial competitiveness; European Union, Ukraine; post-war recovery.
The study examines the role of development finance theory, stakeholders’ theory, creating shared value (CSV), and the triple bottom line (TBL) framework to advance the Sustainable Development Goals (SDGs). Most studies focus on sustainable Business Models (SBMs) from the perspective of developed countries and often overlook the interdisciplinary nature and peculiarities of emerging economies, in terms of technology opportunities, financing constraints, and governance challenges, in the Global South. This study proposes a multi-layered framework to advance economic sustainability in emerging economies by integrating blended green finance, public-private partnerships (PPP), and fintech-enabled SBMs. The multi-layered framework redefines traditional PPP as a collaborative delivery and governance mechanism involving public, private, and development multilateral organizations to implement Economic, Social, Governance (ESG), and climate-aligned infrastructure. It also reshapes the role of blended finance strategies and emphasizes the often-overlooked role of non-banking financial institutions (NBFIs); particularly leasing companies, small and microfinance institutions, alongside banks in enabling inclusive green finance, and incorporates financial technology (FinTech) innovations, including decentralized finance (DeFi), blockchain, and digital crowdfunding, to improve access to capital, and financial inclusion. Tailored to the context of MENA economies, like Egypt's Vision 2030, the framework offers policy insights and a smooth transition toward sustainable development. Keywords: Economic Sustainability, Green Finance, Blended Finance, Public-Private Partnerships (PPP), Fintech-Enabled Sustainable Business Models, Economic, Social, Governance (ESG), Egypt Vision 2030
The full-scale war in Ukraine has significantly transformed the international economic activities of enterprises, requiring new approaches to assessing resilience under crisis conditions. This study aims to develop a standardized longitudinal model for measuring enterprise resilience in a wartime economy, with a focus on marketing adaptation and international marketing. The research is based on international statistical data (Trade Map) and applies a longitudinal approach to analyze changes in foreign economic activity. An Integrated Enterprise Resilience Index (IERI) is proposed, combining indicators of export performance, value-added structure, and export diversification. The empirical analysis of Ukraine’s exports in 2020–2024 reveals substantial structural shifts caused by wartime shocks, logistical disruptions, and global economic changes. Industrial sectors, particularly metallurgy, mechanical engineering, and chemicals, experienced the most significant decline, while the agri-food sector demonstrated relatively higher resilience and maintained a leading role in export composition. The IERI dynamics indicate a sharp decline during the initial crisis phase followed by gradual stabilization. Based on the findings, a Resilience-Driven Export Transformation Model is developed, explaining the transition from crisis survival to long-term resilience. The results highlight the importance of marketing adaptation, market diversification, alternative logistics, and international marketing in strengthening enterprise resilience. The proposed index provides a practical tool for evaluating export performance and supporting strategic decision-making under conditions of economic instability. Keywords: enterprise resilience; resiliency; longitudinal analysis; Integrated Enterprise Resilience Index; marketing adaptation; marketing research; international marketing; export; market diversification;
In emerging economies, the rapid expansion of social media, mobile penetration, and AI applications pose both opportunities and challenges for policymakers in the financial sector. Despite the proliferation of AI and alternative data in financial technology, few policy frameworks comprehensively integrate multidisciplinary theories to address credit access barriers in data-poor environments. Existing models often lack contextual sensitivity to informal economies and overlook the ethical, institutional, and sustainability dimensions necessary for equitable financial innovation. The study explores the potential of thick data and alternative information sources, such as mobile phone usage and social media activity, in AI-enhanced credit scoring, for micro, small, and medium-sized enterprises (MSMEs) by translating these qualitative cues into quantifiable indicators and applying systematic validation mechanisms, and proposes an integrated policy framework, drawing on the context of the MENA region. Credit scoring models, mine data retrieved from the social network accounts and microblogs to be assessed then analyze this data to measure behavioral indicators to forecast individuals’ financial behavior such as transaction patterns and digital payment activity then calculate their credit scores. This builds upon theoretical frameworks, such as the development finance theory, to explore how financial resources can be better mobilized and allocated. The study aims to utilize AI-enhanced credit scoring to help promote financial sustainability by improving credit access for the underserved population, overcoming data scarcity, lessening lending risks, and advancing financial inclusion in emerging markets through sustainable finance frameworks. The study provides valuable insights to financial institutions, regulators, and multilateral development finance organizations to promote the Sustainable Development Goals (SDGs) and support economic development and resilience. Keywords: Economic and Financial Sustainability, AI-enhanced Credit Scoring, Microfinance, SMEs, SDGs, Financial, Inclusion, AI in Emerging Economies
This study aims to provide a comprehensive overview of the extant literature on ESG (Environmental, Social, and Governance) transformation and its determinants. By applying PRISMA standard and SciMAT software for scientific mapping and bibliometric analysis, the research examines 437 papers published between 2016-2025 in the Scopus database. The study reveals motor themes shaping the intellectual structure of this domain, including: investments, regulatory framework, digital transformation, carbon and environmental factors, governance risk and sustainability disclosure. Recent trends underline the importance of resource management, value creation, and broader sustainability issues. Emerging topics underscore the relevance of climate change, institutional framework, ESG investing, and industry perspective. These results emphasize the complex and interconnected factors determining the successful ESG integration into business strategy, offering valuable guidance to both managers and policymakers. Finally, this study serves as a reference point for researchers and practitioners aiming to develop more effective ESG transformation strategies. Keywords: ESG transformation, sustainability, literature review, SciMAT, PRISMA
This study examines the relationship between Knowledge Management (KM) activities and green product competitive advantage (GPCA), with particular attention to the mediating role of Corporate Social Responsibility (CSR). Data were collected using a questionnaire administered to 240 managers working in medium and large organizations. The results suggest that the direct effect of variables Knowledge Acquisition (? = 0.328, p = 0.000) and Knowledge Transfer (? = 0.404, p = 0.000) on GPCA is both positive and statistically significant. In addition, the bootstrapping method confirmed that Knowledge Acquisition and Knowledge Transfer also enhance GPCA through the partial mediation of CSR. By empirically examining the mediating role of CSR in the relationship between KM practices and GPCA, study extends the knowledge-based view by highlighting the mechanisms through which intangible resources are transformed into sustainable competitive benefits. Keywords: knowledge management, CSR, green product competitive advantage, transition economy distribution
This study investigates the spatial transformation of Baku urban agglomeration within the context of rapid urbanization, economic restructuring and increasing sustainability challenges. The research develops a multi-layer analytical framework combining morphological analysis perspective to examine the evolution of the agglomeration as an emerging transport-led polycentric system. The analysis is based on spatial-morphological interpretation, corridor-based network evaluation and comparative scenario assessment using key indicators, including centrality, accessibility, functional distribution and environmental constraints. The results reveal a structural mismatch between infrastructural expansion and functional redistribution. While transport corridor development has significantly enhanced territorial connectivity, economic activities and advanced services remain highly concentrated in the metropolitan core. These findings indicate that Baku agglomeration is not yet fully polycentric in a functional sense but is transitioning toward a corridor-driven configuration of polycentricity. Transport infrastructure emerges as a primary structuring mechanism, enabling spatial integration and facilitating the emergence of differentiated urban nodes, although functional decentralization requires further development. From a sustainability perspective, the corridor-based polycentric model contributes to reducing transport congestion, improving accessibility, optimizing land-use distribution and mitigating environmental pressures through the spatial redistribution of functions. The results demonstrate that infrastructure-led spatial restructuring can serve as an effective pathway toward more balanced and resource-efficient metropolitan development. The study contributes to urban theory by proposing that, in contrast to classical models based on economic decentralization, polycentric transformation in post-industrial and resource constrained metropolitan regions may emerge through transport-driven processes. This highlights the need to reconceptualize polycentricity as a context-dependent and infrastructure-mediated phenomenon. Keywords: Baku agglomeration; polycentric development; transport corridors; urban networks; sustainable urban development; spatial structure; accessibility; metropolitan transformation
This paper aims to analyze the structure of the Georgian state budget expenditures and their impact on economic activity for the period 2010-2023. The study aims to investigate issues of optimizing expenditure allocation and quantitatively assess the impact of specific sectors on the economic growth process. The study is based on a multivariate regression analysis, which enables the assessment of the impact of different categories of government spending on economic activity. The analysis used such key segments as education, health and social support, and environmental protection. The Ordinary Least Squares (OLS) method and statistical significance testing were employed to evaluate the model's fit, while the R² coefficient was used to assess the model's effectiveness. The scientific novelty lies in the fact that the study presented a modeling of the consistent impact of these segments on Georgia's economic activity over a long period of time. The paper focused on the quantitative assessment of the dynamics of expenditures on various sectors and the intensity of their impact, which creates the basis for more effective optimization of budgetary policy. State spending on education has a statistically significant and positive impact on economic activity, indicating its important role in the country's economic development. Environmental protection spending also shows a positive trend, although its statistical significance needs to be confirmed on the basis of additional data. The impact of health and social protection spending is characterized by a negative trend, although the result is not statistically reliable. The conclusions of the paper can be used as a basis for increasing the effectiveness of budgetary policy, especially by strengthening state investments in the education and environmental protection sectors. Keywords: transformative economics, public spending, economic growth, human capital, sustainable development goals (SDGs)
The article examines the mechanisms for managing the resilience of Ukrainian energy companies in conditions of active military aggression and growing hybrid threats. It identifies key internal and external risks that affect the activities of energy companies and proposes a methodology for assessing the level of resilience and a system of measures to improve the adaptability of critical infrastructure. Based on empirical data, the effectiveness of integrated strategies is assessed, in particular modular backup power systems, digital monitoring and management solutions, as well as mechanisms for interaction with state authorities. Keywords: energy infrastructure resilience, military risks, hybrid threats, energy security, renewable energy sources, risk management, circular economy, critical infrastructure
. The relevance of studying the role of the family in the sustainable development of society is determined by profound social transformations and the prolonged state of war in Ukraine, which reshape the marital and family orientations of young people and directly affect social stability, demographic recovery, and the prospects for sustainable societal development. In an empirical study involving 220 first- and second-year students of humanities disciplines, the research explored students’ perspectives on the significance of the family for sustainable societal development and identified their basic marital and family orientations. It has been established that students recognize the priority role of the family in the sustainable development of society primarily through the social dimension, particularly via its educational, psychological-protective, and restorative functions, which are especially relevant under conditions of war. It was found that students recognize the family’s priority role in sustainable development primarily through the fulfillment of its educational, psychological-protective, and restorative functions, which are especially relevant under conditions of war. At the same time, the importance of the economic and environmental dimensions of sustainable development was less represented in the students’ views. The most frequently cited risks of the family’s impact on sustainable societal development in wartime, according to respondents, included psycho-emotional exhaustion and functional-role overload of family members, disruption of family cohesion, and weakening of family ties. The study recorded a predominance of traditional orientations toward formal marriage among respondents, combined with egalitarian attitudes regarding the distribution of family roles and authority. Key factors for a successful marriage identified by students were mutual love, understanding, support, and marital fidelity, while the most desired traits in a spouse were loyalty, honesty, and respect. A contradiction was revealed between the recognition of the family’s educational function and the low relevance of intentions to have children, reflecting the demographic challenges of wartime. The findings underscore the necessity of targeted psychological and educational work with student youth to develop a holistic understanding of the family’s role in realizing all components of sustainable societal development and optimizing marital and family orientations. Keywords: : family, sustainable development of society, student youth, marital and family orientations, martial law
This study empirically identifies the peculiarities of forming environmental competence among higher education students by integrating STEAM practices with Universal Design for Learning (UDL). Using a quasi-experimental design with pre- and post-testing, the research measures the impact of this synergy on the cognitive, value-motivational, and behavioral components of environmental literacy. The methodological foundation combines the interdisciplinary potential of STEAM, the inclusive principles of UDL, and the 4E approach as a guiding logic for research-based and project-oriented learning. Data were gathered through standardized questionnaires, expert assessments of systemic reasoning, and thematic interpretation of semi-structured interviews. Quantitative analysis focused on assessing changes in the integral indicator of environmental competence, while qualitative components revealed shifts in students’ perceptions of ecological problems and personal responsibility. Results demonstrated a statistically significant increase in environmental competence within the experimental group, showing a large effect size, with the cognitive and value-motivational components being the most sensitive to the intervention. Strong correlations were found between systemic ecological thinking and the formation of responsible behavioral intentions. The convergence of findings confirms the holistic effect of the integrated STEAM + UDL model on student awareness. The study's practical significance lies in its applicability for designing environmentally oriented educational programs, though future research should include longitudinal analyses of behavioral stability and broader inter-institutional comparisons to further validate these STEAM-based interventions. Keywords: environmental competence; STEAM education; universal learning design; systems thinking; environmental responsibility; education for sustainable development.
The article examines how small and medium-sized hotels can enhance performance through effective social media marketing and digital integration. Using a meta-synthesis approach, it identifies key challenges such as limited resources, lack of strategy, and insufficient training. Findings show that social media significantly improves sales, brand awareness, and customer loyalty, with measurable financial returns. The study emphasizes integrated digital strategies, data-driven decision-making, and managerial competence as essential for competitiveness and long-term growth. Keywords: social media marketing; small and medium-sized hotels; return on investment; digital marketing competence; meta-synthesis review
The article examines the international experience of attracting foreign labour force in the context of the global demographic crisis. The subject of the study is the organizational, legal and economic mechanisms for attracting foreigners to the national labour market. The goal is to generalize effective models of labour immigration and justify ways of adapting them to Ukrainian conditions. The research methodology is based on a systematic approach, on comparative and statistical analysis, which allowed us to systematize the practices of developed countries. As a result, practical recommendations for updating the state policy in the field of labour immigration were developed. Keywords: economic immigration; foreign labour force; immigration mechanisms; integration of migrants; labour potential of Ukraine; labour shortage; migration policy.
This study investigates climate change-induced migration as a structural impediment to achieving the Sustainable Development Goals (SDGs) in Georgia, evaluating the transition of state policy from reactive crisis management toward proactive adaptive frameworks. Using a mixed-methods design, the analysis draws on quantitative data from 1,846 households across 30 municipalities and 176 villages, supplemented by 45 semi-structured interviews with local officials and a critical review of Decree ?779 and the 2014 State Strategy. Grounded in institutional inertia theory, the findings reveal a "policy paradox": state intervention-a 30,000 GEL cap for physical relocation-precipitates agrarian decapitalization. 72% of resettled households lack sufficient agricultural land, while 54% experience secondary, involuntary urbanization. Thus, current policies facilitate the spatial transposition of poverty from disaster-prone regions to urban peripheries rather than mitigating vulnerability. The paper identifies systemic dysfunction in multi-level governance and information asymmetries between central and municipal authorities as key barriers to climate resilience. Recommendations include financial indexation, agrarian reintegration packages, and enhanced municipal fiscal autonomy. The analytical framework offers scalable insights for other transition economies facing climate-induced demographic shifts. Keywords: Climate Change; Eco-migration; Sustainable Development Goals; Policy Analysis; Institutional Inertia; Georgia.
The article is devoted to the study of the adaptation of Ukraine’s agricultural export marketing strategies to the markets of the European Union and global markets under current economic and geopolitical challenges. The requirements of external markets regarding product quality, safety, environmental sustainability, and identification are analyzed. Key factors in shaping export-oriented marketing strategies are identified, including intensified competition, transformation of consumer preferences, regulatory constraints, and the implementation of sustainable development and ESG principles. The main tools for adapting the marketing strategies of agricultural enterprises are examined, including product differentiation, international certification, brand development, and the digitalization of marketing activities. The impact of integrating sustainable development principles on enhancing the competitiveness of Ukrainian agricultural products in foreign markets is outlined. The scientific novelty lies in the development of a conceptual model for adapting export marketing strategies, which involves the integration of ESG principles, green marketing tools, and digital solutions into the export management system, as well as the improvement of the approach to external market segmentation based on regulatory and behavioral criteria. A set of measures is proposed to enhance the effectiveness of export marketing strategies of agricultural enterprises under the conditions of European integration and globalization. Keywords: agricultural products, export, marketing strategies, EU markets, sustainable development, ESG, competitiveness, green marketing, Ukraine
The article examines the role of digital transformation in marketing and branding value-added products as a factor in structural export modernization and sustainable economic recovery in Ukraine under wartime conditions. It is substantiated that the transition from a raw material export model to a model oriented toward value creation requires the integration of digital marketing instruments, data analytics, e-commerce development, and digital branding. A conceptual model of the relationship between the digital transformation of marketing, the reduction of transaction costs, the formation of a brand premium, and the increase in export resilience is proposed. An integral index of digital marketing transformation (DMTI) is developed, which aggregates analytical capability, digital sales channels, digital branding, and organizational integration. The empirical testing is conducted using the example of the Ukrainian agri-food sector at the level of HS 4 commodity subgroups for the period 2022–2024. Based on international foreign trade statistics (Trade Map, UN Comtrade), indicators of the share of value-added products (VAS), average export price (unit value), market concentration (HHI), and export resilience are calculated. The results of aggregated and regression analysis confirm the presence of a price premium in the processed segment and a positive relationship between the structural modernization of exports and competitiveness indicators. It is demonstrated that the digital transformation of marketing and branding functions not only as an instrument for improving the efficiency of communications but also as a systemic mechanism for reducing transaction costs, diversifying export markets, and strengthening export resilience. The obtained results have theoretical significance for the development of an interdisciplinary approach to marketing digitalization and practical value for enterprises and economic policy institutions in the context of Ukraine’s post-war recovery. The study contributes to the literature by bridging the gap between firm-level digital marketing transformation and macro-level export structural change. Keywords: brand management; digital transformation of marketing; digital communications; international marketing; export marketing; branding of value-added products; e-commerce; data-driven marketing; Big Data; artificial intelligence in marketing; sustainable marketing; export competitiveness; export resilience; transaction costs; structural modernization of exports; post-war economic recovery of Ukraine.
Neighborhood micro-renewal is increasingly positioned as a pathway toward sustainable urban transformation. However, the socio-environmental mechanisms through which physical upgrading influences residential satisfaction remain underexplored. This study develops and tests a mediation framework linking neighborhood physical environment, place attachment, and residents’ satisfaction in Wuxi, China, a national pilot for micro-renewal. Using survey data analyzed through structural equation modeling, the findings reveal that perceived environmental improvements significantly enhance residents’ satisfaction both directly and indirectly via place attachment. The results highlight that sustainability in micro-renewal extends beyond physical enhancement to include the strengthening of residents’ emotional bonds with place. While these findings contribute to a broader understanding of sustainable neighborhood renewal, their explanatory power may be especially relevant to high-density cities undergoing rapid transformation, where continuity, security, and sense of belonging are particularly valued by residents. By integrating environmental and psychological perspectives, this study advances the theoretical understanding of sustainable neighborhood renewal and provides actionable insights for planners seeking to promote socially resilient communities. Keywords: Neighborhood Physical Environment, Place Attachment, Residents’ satisfaction, Neighborhood Micro-Renewal
