This study examines how COVID-19 pandemic conditions moderate the relationship between behavioral intention and use behavior in SME accounting application adoption. Using the UTAUT framework, we surveyed 366 Indonesian SMEs during and after the pandemic, analyzing data through PLS-SEM. Results confirm that Performance Expectancy (β=0.38), Effort Expectancy (β=0.15), Social Influence (β=0.26), and Facilitating Conditions (β=0.11) significantly influence Behavioral Intention, which mediates their effects on Use Behavior. Surprisingly, the pandemic period weakened rather than strengthened the intention-behavior relationship (β=-0.15, p<0.01), revealing a digital readiness gap between intention formation and execution capability. This finding challenges assumptions about crisis-driven technology adoption and suggests that external shocks may hinder rather than accelerate meaningful digital transformation in resource-constrained SMEs. Implications include need for staged implementation approaches and infrastructure development beyond training initiatives.
Family businesses play a vital role in Indonesia’s economy, yet many small family-owned enterprises struggle with succession due to informal structures, generational reluctance, and changing career preferences. This study explores how succession planning is shaped by entrepreneurial dreams and cultural values in the Martabak (Indonesian pancake) industry. Using a qualitative case study approach based on semi-structured interviews with incumbent business owners, the research addresses a key gap: prior studies emphasize formal governance in medium and large enterprises, while little is known about informal, aspiration-driven succession in small family firms. By applying succession planning models within the Indonesian cultural context, this study contributes novelty by framing succession through the lens of incumbents’ “entrepreneurial dreams,” highlighting the interplay between aspirations, Hofstede’s cultural dimensions, and successor development. Findings reveal that while formal succession plans are rare, incumbents encourage successors to pursue higher education and external work experience before returning to the family business. Succession activities remain relational, relying on trust, exposure, and experiential learning. The study concludes that entrepreneurial dreams, embedded in collectivism and family loyalty, are central to sustaining continuity. Practical recommendations include early successor involvement, structured mentorship, and culturally aligned entrepreneurship programs to support small enterprises in balancing tradition with modernization.
This study aims to analyze the influence of Digital Innovation and Consumer Behavior on Customer Experience and Competitive Advantage in the context of retail product consumers in the Greater Jakarta area. Using a quantitative approach, data were collected from 200 respondents and analyzed using a structural model. The results showed that Digital Innovation has a significant positive effect on Customer Experience (path coefficient = 0.195; T = 2.538; P = 0.006) and Competitive Advantage (path coefficient = 0.140; T = 1.884; P = 0.030). Consumer Behavior also has a significant positive effect on Customer Experience (path coefficient = 0.381; T = 5.717; P = 0.000) and Competitive Advantage (path coefficient = 0.309; T = 4.179; P = 0.000). Customer Experience is proven to be a significant mediator in the relationship between the two on Competitive Advantage. These findings emphasize the importance of digital innovation, understanding consumer behavior, and customer experience in building sustainable competitive advantage. Therefore, the success of digital innovation must be measured by the extent to which a company creates value for stakeholders, including consumers, society, and the environment. Technology-based innovation, implemented ethically and sustainably, is a key foundation in the Marketing 6.0 era amid ongoing digital disruption
The goal of this study is to investigate the role of group cohesion as a mediator variable on the influence of group bonding and group norms on group performance. It is necessary to study group performance because good group performance is very important for the organization, which consists of many groups. This research was conducted at the Setia Bhakti Women's Cooperative, which consists of 470 groups, and the sample for this research was 320 groups. This research uses a quantitative approach and uses structural equation models to test the role of group cohesion. This study finds that group cohesion as a mediator variable has an important role, because the effect of group bonding on group performance is significant if it is mediated by group cohesion. Likewise, the relationship between group norms and group performance will be significant if it is mediated by group cohesion. This study contributes to expanding the meaning of important antecedents of group performance through group cohesion. This study also enriches the literature on group performance by using the social capital theory framework because previous research used social network theory.
The hotel industry in Nigeria is experiencing a low employee retention rate, which may be exacerbated by rising competition from both established and new entrants to the industry, resulting in a struggle for available talent. The study examined how employees’ intention to stay (ITS) in hotel employment is fostered, focusing on the direct effect of work motivation and the indirect effects of organizational support and happiness at work. The study obtained cross-sectional data through a structured questionnaire administered to 178 customer-contact staff in hotels located in Asaba, Delta State, Nigeria. The partial least squares method was used for data analysis. The study found that both intrinsic and extrinsic motivation positively influenced ITS, with extrinsic motivation having a more pronounced effect on the outcome variable. Furthermore, organizational support and happiness at work partially mediated these positive influences, acting both separately and in sequence. The study concluded that while enhancing both work motivation dimensions directly improves ITS in Nigerian hotels, fostering a supportive and happy workplace can provide a reinforcing context to complement this improvement. The study discussed the practical implications for promoting ITS within the hotel industry.
In order to ensure the effective placement of structural positions, good judgment is required to ensure productivity and operational efficiency. This study analyzes factors such as education, job analysis, and tenure, which may affect employee performance to fill structural positions in PLTU Asam-Asam. Methods used are quantitative and perform hypothesis testing by utilizing Structural Equation Modeling - Partial Least Squares (SEM PLS). The population in this study is 183 PLTU Asam-Asam employees, and the entire population will be used as research subjects. The study's findings revealed that education, job analysis, and work tenure had a positive and significant influence on employee performance, both partially and simultaneously. This study concluded that to improve employee performance for structural position fulfillment, it is necessary to pay attention to the combination of relevant educational background, comprehensive job analysis, and appropriate work tenure. The suggested policies are to increase competency-based training programs, improve the job evaluation system, and adopt a merit-based promotion policy to ensure alignment between an individual and the targeted structural position.
Green innovation (GI) is often perceived as unnecessary for companies, while the amount of packaging waste with the potential to pollute the environment continues to increase significantly. Without extraordinary action, this will lead to contamination of ecosystems and a threat to human health. Therefore, this research aimed to explore the role of green collaboration (GC) in enhancing innovation and improving company performance (CP), with a particular emphasis on how the synergy of innovation and collaboration serves as a dimension of entrepreneurial marketing (EM). A quantitative method was used through a survey of 120 division heads and company owners in Indonesia. Moreover, data analysis was conducted using Structural Equation Model (SEM) method with Partial Least Squares (PLS) method. The results showed that both green innovation and green collaboration had a positive impact on company performance. However, green collaboration did not demonstrate a statistically significant moderating effect. This suggests that companies need to consider other strategic alliances to maximize the synergy between green innovation and green collaboration. The results can serve as a guide for companies in designing effective innovation and collaboration strategies to achieve sustainability and competitive advantage. However, a key limitation is that the strategy may not be applicable in another industry.
This study explores the role of bricolage as a strategic mechanism in the entrepreneurial success of MSMEs at Tanjung Penyu Beach, Malang, which has transformed from an agricultural area into a tourist destination. This research addresses a gap in the literature, which has paid limited attention to the application of bricolage in the context of land-use changes and MSMEs adaptation in the tourism sector of developing countries. Most previous studies have focused on bricolage in the context of technological innovation or large-scale businesses, while its role in supporting MSMEs adaptation in resource-constrained regions remains underexplored. Using a qualitative approach through in-depth interviews, this research identifies how MSMEs in the region creatively utilize local resources following the conversion of agricultural land into a tourism site, providing opportunities for farmers to adapt to environmental changes. This research introduces new insights into how bricolage can be used as a flexible adaptation strategy to address changes in the business environment in developing coastal areas. The findings indicate that bricolage techniques enhance product innovation, leverage social networks, and create new value for MSMEs. However, a major challenge is the promotional strategy, which remains limited to local media, hindering the potential to attract more visitors. The study aims to provide new perspectives on how bricolage techniques can help MSMEs overcome resource constraints, innovate, and capitalize on opportunities in a dynamic context. This study offers insights into how bricolage can help overcome resource constraints and adapt to market changes, highlighting the need for more effective digital promotion strategies to enhance the appeal of Tanjung Penyu Beach as a tourist destination and maximize the success of MSMEs in the area.
The purpose of this research is to determine the role of Artificial Intelligence Competencies, organizational support, and employee self-efficacy in predicting the performance of government employees. This research uses quantitative methods with a type of correlation research. The structural Equation Model (SEM) approach is assisted by the smart PLS application. This approach was chosen because it aims to determine the correlation between the Artifical Intelligence Competencies, Organizational Support, and Employee Self-Efficacy variables: Employee Self-Efficacy. Data analysis in this research used descriptive analysis and statistical analysis. Descriptive analysis is done by describing the results of the sampling percentage. Based on the results of the research, we show that Artificial Intelligence (AI) competencies, employee self-efficacy, work engagement, and organizational support proved to have an important contribution to improving the performance of government employees. Implications of this study indicates the need of holistic approach in human resource management in government sector. Organizations should also develop technical competencies like artificial intelligence and support psychological competencies like self-efficacy and work engagement through just policies and sufficient facilities.
This study aims to examine entrepreneurship orientation, online marketing capability, and marketing ambidexterity on fashion business performance in SMEs in Central Java. A total of 230 fashion business owners selected using a simple random sampling technique were involved in this study. Data were analyzed using SEM-Amos. The study's results indicated that marketing ambidexterity represented by market-driving orientation was significant to fashion business performance. In contrast, market-driven orientation was not proven to influence business performance. In addition, marketing ambidexterity was influenced by online marketing capability. Furthermore, the other factors that could improve SME fashion business performance are entrepreneurship orientation and online marketing capability. Although entrepreneurship orientation was significant toward business performance, it did not influence online marketing capability. The implication of this study is that SME businesses should take a business approach that focuses on understanding and fulfilling customer needs and desires by optimizing online marketing capabilities and paying attention to entrepreneurship orientation.
COVID-19 in Indonesia necessitated a shift from traditional face-to-face learning to technology-based distance learning. This transition also redefined the role of school principal who must lead change and work in new ways. This study aims to explore the new role of the principal as a technology leader and develop a technology leadership model in learning in the new normal era. Employing a qualitative approach with a single case study method, the study involved 20 participants, including 5 principals, 5 vice principals, 5 IT coordinators, and 5 subject teachers from five public junior high schools (SMP Negeri) in Surabaya, Indonesia.. The findings study show that school principal has a key role in keeping the school functioning well in the new normal era. This findings highlight the latest model of technology leadership in education by developing 5 dimensions of technology leadership from NETS-EL 2018 into 6 dimensions. The spiritual dimension makes technology leaders and teachers are more effective in leading schools during and after COVID-19. These findings specifically contribute to the development of a technology leadership framework and generally complement existing leadership theories.
This paper seeks to demonstrate that the integrated theory of planned behavior (TPB) and entrepreneurial orientation theory significantly influence the entrepreneurial intentions of women entrepreneurs in upper-middle-income countries, particularly in Indonesia. The research provides empirical evidence highlighting the combined effect of TPB and entrepreneurial orientation on women's motivation to engage in entrepreneurial activities. The findings emphasize the significance of subjective standards, offering essential recommendations for policymakers and educators seeking to foster female entrepreneurship in similar economic contexts. The study utilized a quantitative approach through a cross-sectional survey of 329 women entrepreneurs selected via convenience sampling. Data collection employed a standardized questionnaire, modified from previous studies, with responses assessed using a five-point Likert scale. Analytical methods included partial least squares structural equation modelling (PLS-SEM) to assess both measurement and structural models. The findings indicate that the components of TPB and entrepreneurial orientation considerably impact entrepreneurial intentions, with subjective norms having the most substantial effect. The study provides practical recommendations for policymakers and organizations that help entrepreneurs, highlighting the importance of enhancing social support for women entrepreneurs through initiatives such as mentorship programs and entrepreneurship training. These proposals seek to promote entrepreneurial advancement among women in Indonesia and other countries with comparable economic characteristics.
This paper examined the relationship between satisfaction and purchasing behavior of fast-food restaurant customers in Calbayog City. In addition, this study also aimed to identify the respondents' profiles and the different factors influencing their satisfaction and purchasing behavior. The researchers used a descriptive-correlational research design to conduct this study. The researchers used a structured questionnaire adopted from a previous study. The questionnaires were provided to 384 participants in Calbayog City. The gathered data were analyzed using SPSS 29. The analyzed data by the researchers showed that family members, dine-in or online order options, and restaurant menus influence the purchasing behavior of fast-food restaurant customers. On the other hand, the satisfaction of fast-food restaurant customers in Calbayog City was influenced by menu options, payment methods, online application or website navigation, food placement technology, customers’ testimonials, friends and family recommendations, and services. The study revealed no significant relationship between satisfaction and purchasing behavior of restaurant customers in Calbayog City.
The business landscape was characterized by rapid change, intense competition, and various substitute products. These factors shortened business life cycles and hindered business growth. Therefore, there was a need for a more appropriate model that could suit the current condition. The study aimed to develop a transformative Growth Stage Model (GSM) effectively adapted to modern challenges and uncertainty. This qualitative approach involved inductive theory building with seven case studies of SME owners in Yogjakarta and Central Java. Developed models, patterns, and interview themes were built, including resilience, business performance, and leadership for the early growth, growth, and decline stages. In addition, these patterns and themes were used to develop three stages of transformative GSM known as GSM 4.0.
This study focused on the challenges faced by a group of independent and small retailers called Bul-anon retailers and identified coping mechanisms adopted. The study was conducted to investigate the coping mechanisms that can be utilized by other members of the retail industry to continue to thrive despite difficulties. Findings indicated that the challenges faced by the Bul-anon retailers revolved around three of the four primary business functions: marketing, finance/accounting, and operations. To avoid the significant impact of the above challenges, retailers adopted coping mechanisms to stay in business amidst large department stores and other businesses. How they handled their customers, being customer-oriented, was the winning mechanism for the survival of these retailers.
This study analyzed the relationship between nostalgia and memorable experiences on consumer purchase intention. While nostalgia was well-researched for Generation X and Y, there was a lack of understanding of how nostalgia influenced Generation Z brands and consumption preferences. Nostalgia marketing has been popular for several years, and there was literature on product and service categories, such as movie remakes, band reunions, candy, and brands that have completed their life cycle and could be re-released to the market by appealing to consumers nostalgia. It used a sample of 135 observations and sneakers stimuli advertising with nostalgic components. Results showed that nostalgia affected purchase intention directly and the retrieval of memorable experiences of using the apparel product. However, it did not translate to purchase intention. The results helped marketers identify courses of action to create effective communication that triggers consumers' purchase intention who did not require product development.
This study examined the relationship between personal knowledge management and employee performance by accounting for the mediational effect of thriving at work. The study used a cross-sectional survey to obtain data from 204 academic staff randomly sampled from state-owned universities in Delta State, Nigeria. The partial least squares method was applied to treat and analyze the data collected with the help of SmartPLS 4 software. The analysis revealed that knowledge sharing, creation, and acquisition were positively and significantly related to employee performance. Furthermore, the mediation role of thriving was also confirmed. In conclusion, personal knowledge management activities comprising knowledge sharing, knowledge creation, and knowledge acquisition, directly and indirectly, affected employee performance through thriving at work. The study recommended that public managers should incentivize and support the personalization of knowledge management activities across organizational levels, as it benefited thriving at work and employee performance, especially its adaptive aspects. Furthermore, personal knowledge management and thriving at work were driven or guided by knowledge, making organizations need to curate interventions to improve knowledge.
This study aimed to identify leadership competencies crucial for navigating the Fourth Industrial Revolution in the airline sector, utilizing a mixed-method approach, specifically an explanatory sequential design. Data from 210 employees underwent analysis using descriptive and inferential statistics, predictive analytics, and bootstrapping methods. Findings indicated that while age and education had no bearing on leadership competencies, gender, tenure, and positions displayed variations, indicating competency enhancements regardless of demographics. Furthermore, all competencies studied significantly predicted overall success, with some explicitly influencing challenges associated with the Fourth Industrial Revolution. A proposed leadership development framework addressed the findings precisely challenges, with practical implications focusing on driving success and sustainability in the airline industry.
As coal mining activities ceased in Sawahlunto, tourism, and the creative industry emerged as alternative avenues for the city's development. Legam is a player in the creative industry, specifically in the fashion sub-sector, specializing in coal-based jewelry production, a material abundant in Sawahlunto. Employing a narrative approach and conducting interview data collection, this research aimed to identify the role of Legam Jewelry in supporting social entrepreneurship. A social entrepreneurship approach served as the analytical framework, considering Legam Jewelry's unique business operations. Differences in the locations of raw material sources, workers' residences, and the business owner's domicile increased operational costs. It was interesting to comprehend Legam's motivation for maintaining this location difference between Bandung and Sawahlunto. The research findings indicated that Legam aligned its business processes with social entrepreneurship elements such as social value, civil society, innovation, and economic activities. Despite being deemed capable of fulfilling these social entrepreneurship elements, several critical points required attention in Legam's business processes. One such point related to the need for government support to facilitate physical exhibitions after the coronavirus disease (COVID-19) pandemic. In creating a massive social impact, efforts were necessary to encourage the emergence of similar entrepreneurs in Sawahlunto and other regions.
The present study aimed to examine the role of copreneurship, transgeneration, and the dark side with conflicts in and continuity of family-managed small and medium-sized enterprises (SMEs) or family businesses. Data was derived from 178 owners of batik SMEs, consisting of both those managed by spouses and those inherited. Data analysis was done using SEM-AMOS.22 and showed that (1) copreneurship positively related to family business conflicts; (2) transgeneration positively related to business management conflicts; (3) member family’s dark side positively related to conflicts; and (4) conflicts occurred due to tenuous family social identity (decreased copreneurship bond, transgenerational process failure and dark side) positively related to family business resilience. The present study also included control variables for business size and generational order in order to determine the extent and resilience of business continuity.
