The article examines the degree of internationalization of hotel companies, based on the assumption that high performance improves their competitive positioning and that of the regions in which they operate. Methodologically, we collected data characterizing hotel internationalization, insertion in international consortia, and the ability to attract international chains to the regions. Interviews with hotel directors were conducted. The results show that the Balearic region has the most internationalized companies. Madeira made an internationalization effort at the beginning of the 21st century; however, only the Pestana group has shown dynamism since then. The Algarve is competitive in attracting international brands but has the least successful level of international insertion. The comparative analysis shows that it is necessary to develop proactive measures that help prepare the future competitiveness of these regions through the internationalization of their companies. In addition, international chain hotels have been detected in consortiums. This positioning seems to be original in the literature, so we propose this line for investigation.
Human urbanization began around 13,000 years ago in lowland areas along rivers due to favourable conditions for survival and productivity. In contrast, mountainous regions, with their difficult accessibility and dangers, were initially avoided. However, mountains have always been revered as sacred in various religions and hold profound significance for humanity as places for physical, emotional, and spiritual exercise or relaxation. Since the 1860s, mountain tourism has emerged from human interaction with mountains, reflecting the evolution of human behaviour. Mountain tourism is studied across various scientific fields, intersects with other niches, such as sports, hiking, religion, adventure, and health tourism, and involves tourists, locals, entrepreneurs, and volunteers. The literature research reveals conflicting approaches in proposed methods, such as prioritizing funding for modern infrastructure versus fostering empathy and human connections. Additionally, the terminology of mountain tourism is ambiguous and includes expressions such as active, smart, responsible, ecological, and meaningful tourism. This study aims to identify the core principles of mountain tourism to clarify these conflicts and promote a holistic approach to challenges like sustainable development and seasonality.
O objetivo deste artigo é justificar a necessidade de introduzir certas mudanças na governança do turismo neste período pós-pandemia, e em que direção, uma questão de investigação complexa que será abordada centrando-se numa das suas faces: o papel das comunidades locais. Mais do que governança, hoje se fala de cogovernança, mas apenas com dois atores: as administrações públicas e as organizações empresariais. A cooperação entre eles é necessária, mas não é suficiente, porque não são os únicos intervenientes envolvidos nesta indústria. Uma aliança com os cidadãos é essencial para que a sustentabilidade social seja possível e possam ser evitados ou revertidos os surtos de turismofobia que proliferam, que não são propriamente contra o turismo, mas sim contra certos modelos e formas do seu crescimento. Numa sociedade democrática madura, o tipo de desenvolvimento turístico para um território deveria ser decidido sem a participação direta, e adesão, daqueles que aí residem permanentemente?
The article examines the degree of internationalization of hotel companies, based on the assumption that high performance improves their competitive positioning and that of the regions in which they operate. Methodologically, we collected data characterizing hotel internationalization, insertion in international consortia, and the ability to attract international chains to the regions. Interviews with hotel directors were conducted. The results show that the Balearic region has the most internationalized companies. Madeira made an internationalization effort at the beginning of the 21st century; however, only the Pestana group has shown dynamism since then. The Algarve is competitive in attracting international brands but has the least successful level of international insertion. The comparative analysis shows that it is necessary to develop proactive measures that help prepare the future competitiveness of these regions through the internationalization of their companies. In addition, international chain hotels have been detected in consortiums. This positioning seems to be original in the literature, so we propose this line for investigation.
Assumindo que os eventos, tal como os monumentos e as paisagens, constituem uma das dimensões utilizadas para estimular um investimento simbólico na imagem do território e na consequente criação de um determinado destino turístico, pretende-se demonstrar neste artigo a relevância do cartaz de eventos e a sua função de complementaridade na promoção desses mesmos destinos, para a qual está principalmente vocacionado o cartaz turístico. A análise do eixo temporal permite-nos uma abordagem diacrónica que evidencia a evolução dos temas e dos processos de representação nestas duas categorias de cartazes, desde a fase prototurística de finais do século XIX até à instauração do regime do Estado Novo. A análise da vertente espacial surge como uma variável capaz de ajudar a compreender as escolhas efetuadas para a representação dos lugares turísticos, com opções de promoção reiterada a contrastarem com outras de sistemático silenciamento. Por sua vez, a análise da combinação articulada dos elementos textuais com os elementos icónicos acaba por fornecer algumas das grandes linhas orientadoras da narrativa veiculada pelos cartazes turísticos durante a Primeira República, com repercussões exponenciadas na Segunda República.
