This study investigated a process model of educational information management in institutional research for education and students. Educational information management was assumed to contain four aspects: data utilization purpose, data utilization structure, database development, and data analysis and reporting. A total of 248 educational institutions responded to a nationwide questionnaire survey that was administered to four-year universities and two-year junior colleges. Covariance structure analysis revealed a set of processes in which data utilization purpose facilitated the preparation of a data utilization structure which, in turn, prompted the development of a database. Finally, data analysis and reporting were executed. It was also found that the data utilization purpose had a direct effect on data analysis and reporting. Multiple regression analyses regarding the characteristics of the institutions showed that the type and scale of the institution and its institutional mission affected the four aspects of educational information management.
