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    International Journal of Advertising

    International Journal of Advertising

    JournalISSN 0265-0487eISSN 1759-3948中科院 管理学 3区

    年发文量

    研究主题

    论文(1999)

    排序
    1NewCharitable Appeals in Money-Related Contexts: Self-Affirmation Attenuates Negative Responses to Charitable Appeals
    Ji Kyung Park,Agata Gasiorowska,Hakkyun Kim
    2026
    引用
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    2Differences in Men’s and Women’s Responses to Large-Size Versus Idealized Advertising Models
    Xiu Wu,Bianca Grohmann
    2026
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    3From Joy to Resistance: Consumer Reactions to Disclosure of AI-created Advertisements
    Chien Duong,Billy Sung,Isaac Cheah,Peter Dell
    2026
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    4Motivation-informed Persuasion Literacy: Latent Profiles and Their Relationship to Visual Attention and Behavioral Engagement with Native Advertisements
    Maike Hübner, Julia Thalmann,Jörg Henseler
    2026
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    5Assessing Disability in Political Advertising Through the VIS-ABLE Framework
    Edward Timke
    2026
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    立即登录,查看全部 1999 篇论文

    高被引作者

    作者引用发文
    Liselot Hudders342918
    Marijke De Veirman27983
    Shu-Chuan Chu23569
    Cauberghe Veroline21615
    Edith Smit196414
    Michael T. Ewing189512
    Stephanie O'Donohoe186917
    Loes Janssen15603
    Alexander P. Schouten15012
    Maegan Verspaget12371

    高产作者

    作者引用发文
    Charles R. (Ray) Taylor101275
    Martin Eisend72722
    Patrick De Pelsmacker66221
    Sukki Yoon62320
    Liselot Hudders342918
    Stephanie O'Donohoe186917
    Hye Jin Yoon23217
    Yung Kyun Choi47316
    Nathalie Dens34416
    Jörg Matthes92315

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