Journal of Current Issues and Research in Advertising (1064-1734) - 期刊 | AMiner

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论文（575）

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1The Role of Pride Appeals and Self-Construal in Advertising

Kate Pounders,Chung In (Hazel) Yun,Lindsay Bouchacourt,Deena Kemp

2026

引用

2Online Ads That Follow Us from Site to Site—Are They Persuasive or Merely Annoying?

Sangwook Lee,Yongnam Jung, S. Shyam Sundar

2026

引用

3Speed Up to Stream More: How Binge-Watching and Playback Speed Impact Spot Advertising and Product Placement

Sitan Li,Matthew S. Eastin,Laura F. Bright

2026

引用

4Ad-Brand Visual Congruence on Social Media: A Computational Analysis of Color Similarity and Logo Presence

Anna Yan Liu

2026

引用

5Inspired by “greenfluencers”: Young People’s Use of Greenfluencers’ Content, Compensatory Green Beliefs, and Fashion Consumption

Ariadne Neureiter,Jörg Matthes

2026

引用

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高被引作者

作者	引用	发文
Nancy Spears	4243	6
Surendra N. Singh	4160	3
Pola B. Gupta	1138	4
Kenneth R. Lord	807	6
Rh Ducoffe	742	1
Darrel D. Muehling	659	12
James A. Karrh	619	3
francis chartier m sc	485	1
Alain D'Astous	485	1
Courtney Carpenter Childers	400	5

高产作者

作者	引用	发文
Eric Haley	268	17
Darrel D. Muehling	659	12
Russell N. Laczniak	297	9
Yoon-Joo Lee	140	9
Les Carlson	154	8
Leonard N. Reid	185	8
Michelle Nelson	179	8
Charles R. (Ray) Taylor	180	7
Michael S. Latour	210	7
Marla Royne Stafford	169	7

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