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    Journal of Interactive Advertising

    Journal of Interactive Advertising

    JournalISSN 1525-2019eISSN 1525-2019

    年发文量

    研究主题

    论文（411）

    排序
    1Seekers or Sentries? Consumers’ Coping Mechanisms with Third-Party Cookie-Driven Online Behavioral Advertising: A Multidimensional Persuasion Knowledge Approach
    Chang-Dae Ham, Un Chae Chung
    2026
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    2Which Ad Do You Want to View First? the Customization of In-Stream Ad Sequence
    Ryosuke Takeuchi, Kosaku Morioka
    2026
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    3Artificial Intelligence in Advertising: A Scientometric and Thematic Synthesis of Four Paradoxes
    Gülten Adalı, Fatma Yardibi, Ömür Talay
    2026
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    4Star Power and Prizes: How Do Celebrity Endorsements and Financial Inducements in Online Sports Betting Advertising Affect Brand Attitudes and Betting Intentions?
    Chris Noland,Joon Kyoung Kim,Holly Overton,Khalid Alharbi,Jackson Carter, Won-Ki Moon
    2026
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    5A Theory Sandbox for Interactive Advertising: Introducing Foresight Articles
    Jooyoung Kim
    2026
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    立即登录，查看全部 411 篇论文

    高被引作者

    作者引用发文
    Lou Chen196512
    Shupei Yuan15983
    Shelly Rodgers12088
    Matthew S. Eastin10168
    Terry Daugherty7303
    Laura F. Bright7193
    Ronald Goldsmith7041
    David Horowitz7041
    Esther Thorson6794
    Joe Phua5943

    高产作者

    作者引用发文
    Lou Chen196512
    Yang Feng1279
    Shelly Rodgers12088
    Sally J. Mcmillan2858
    Matthew S. Eastin10168
    Huan Chen757
    Jing Yang916
    Jooyoung Kim5105
    Patrick De Pelsmacker2355
    Quan Xie1665

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    Journal of Interactive Marketing
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    International Journal of Advertising
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    Journal of Current Issues and Research in Advertising
    Journal of Promotion Management
    Journal of Creative Communications
    Journal of Media Economics