The development of the agricultural sector into agro-tourism combined with education is widely known as agro-edutourism. Agroeduwisata Organik Mulyaharja provided various facilities, facilities and infrastructure as well as organic farming educational packages. Visitors were a measure of the success and sustainability of business in the tourism sector. The number of visitors to Agroeduwisata Organik Mulyaharja still fluctuates every month. Consumer satisfaction with service was an important factor that needs attention. This study aimed to analyze visitor satisfaction with service quality including physical evidence, reliability, responsiveness, assurance, and care provided by Agroeduwisata Organik Mulyaharja. The research used a case study method with a sample size of 100 respondents. The sampling method used purposive sampling technique. Scale of measurement using a likert scale. Methods of data analysis using the customer satisfaction index (CSI), gap analysis (gap), and importance performance analysis (IPA). The results of the analysis showed that the CSI value was 78,64%, meaning that overall visitors were satisfied with the service performance at Agroeduwisata Organik Mulyaharja. The result of the gap analysis showed that the value (performance < expectations) was 3,41 < 3,93 with an average gap of -0,53. Based on these results, it showed that the services at Agroeduwisata Organik Mulyaharja have not fulfilled the wishes of visitors. The result of the IPA analysis showed that the attribute that was the main priority for improving Agroeduwisata Organik Mulyaharja was ease of transportation access to tourist location.
UD Bima is a small–medium cassava chips enterprise in Jember Regency that continues to face several operational challenges, including fluctuating raw-material availability, limited labor capacity, and unsystematic production documentation. This study aims to evaluate the operational performance of UD Bima through the assessment of key performance indicators in planning, procurement, and distribution activities. The SCOR model is employed as a framework for structuring performance indicators, while the Analytical Hierarchy Process (AHP) is used to determine the priority weights of the indicators. Performance achievement is assessed using Snorm de Boer normalization and the Traffic Light System. Bima’s operational activities, and data were collected through interviews, observation, and documentation. This research adopts a descriptive-analytical method, with data collected through interviews, observations, and documentation studies. The results show an overall operational performance score of 77.63 (good), supported by relatively stable performance in raw material procurement, production processes, and customer complaint handling. However, several critical indicators—such as production planning, delivery timeliness, record-keeping, and financial documentation—remain in the red category and require immediate improvement. These findings indicate that imrovements in planning systems, operational information management, and internal coordination are necessary to support the sustainability of UD Bima’s operations.
Sorghum (Sorghum bicolor (L.) Moench) is a promising commodity that is gaining popularity in Indonesia due to its broad adaptability. Entrepreneurial orientation encourages farmers to manage their agriculture professionally, profitably, and improve their economic resilience. Optimal farm performance has a direct impact on farmers' welfare, local food security, and the regional economy. This study aims to analyze the influence of internal and environmental factors on entrepreneurial orientation and sorghum farm performance in Lamongan Regency. The research method employed was Partial Least Squares Structural Equation Modeling (PLS-SEM), utilizing an embedded two-stage approach. Data were collected from 105 sorghum farmers through Likert scale questionnaires, interviews, and observations. The majority of sorghum farmers in Lamongan Regency were aged 42-57 years, at 48.57 percent, and were dominated by men at 84.76 percent. The education level was dominated by senior high school or equivalent at 80.95 percent. The experience of sorghum farming is still relatively new, namely 1-7 years, at 52.38 percent. The land area of the majority of sorghum farmers ranged from 200 to 2,299 m², at 77.14 percent. Land ownership amounted to 65.71 percent. Marketing of production was mostly through collectors at 84.76 percent. Farmers who are members of farmer groups amounted to 80.95 percent. The results showed that internal factors had a positive and significant effect on entrepreneurial orientation, with a coefficient of 0.532, and on the performance of sorghum farming in Lamongan Regency, with a coefficient of 0.326. Environmental factors also have a positive and significant effect on entrepreneurial orientation, with a coefficient of 0.306, and on the performance of sorghum farms in Lamongan Regency, with a coefficient of 0.340. Entrepreneurial orientation contributes positively and significantly to improving the performance of sorghum farming in Lamongan Regency with a coefficient of 0.284. All hypotheses can be accepted.
The rapid growth of internet users increases digital market opportunities. However, few MSEs utilize the internet for marketing purposes. This study analyzes the factors influencing business actors' decisions to implement digital marketing in Micro and Small Enterprises (MSEs) in the food sector and its impact on business performance. This study uses data from the 2021 Micro and Small Industry (VIMK) survey by the Central Statistics Agency (BPS). The analytical methods used were the logit regression model and Prosperity Score Matching (PSM). The results show that business innovation, education level, number of employees, legal status, partnerships, participation in business associations, and government assistance have a positive influence, while the age of the entrepreneur and business experience have a negative influence on the decision to implement digital marketing. Meanwhile, the impact of digital marketing implementation has been proven to improve business performance, as indicated by the average turnover, profit, and market reach of entrepreneurs who implement digital marketing being higher than those who do not implement digital marketing. This research shows that efforts to ensure equitable implementation need to be designed inclusively by strengthening the supporting ecosystem, the benefits of digital marketing can be felt more evenly by food MSMEs.
Tingkat ketergantungan petani padi Indonesia terhadap pupuk anorganik dan pestisida kimia untuk pengendalian OPT sangat tinggi mencapai lebih dari 75% dari total penggunaan bahan kimia pada usahatani padi. Penggunaan bahan kimia yang berlebih menyebabkan berbagai krisis lingkungan dan kerusakan ekosistem sehingga menurunkan produksi padi. Salah satu cara untuk mengatasi ketergantungan petani padi terhadap penggunaan bahan kimia dilakukan dengan melakukan budidaya padi secara organik. Meskipun demikian hingga saat ini budidaya padi masih didominasi oleh budidaya padi non organik. Oleh itu penting dilakukan analisis untuk mengetahui kinerja kedua usahatani tersebut di Kabupaten Bondowoso dengan melihat tingkat keberlanjutannya. Penelitian ini bertujuan untuk membandingkan keberlanjutan usahatani padi organik dan non organik di Kabupaten Bondowoso, Provinsi Jawa Timur. Responden sebanyak 158, terdiri atas 64 petani padi organik dan 94 petani padi non organik, dipilih secara Proportionate Stratified Random Sampling. Untuk membandingkan keberlanjutan usahatani padi tersebut, maka diukur indeks dan status keberlanjutannya dengan menggunakan metode Multidimensional Scaling (MDS) yang berfokus pada aspek ekonomi, sosial, lingkungan, kelembagaan dan teknologi. Hasil analisis menunjukkan bahwa nilai indeks keberlanjutan usahatani padi organik sebesar 84.623 dengan status sangat berkelanjutan. Sedangkan. indeks keberlanjutan usahatani padi non organik sebesar 46.401 dengan status kurang berkelanjutan. Hasil ini menunjukkan bahwa usahatani padi organik lebih berkelanjutan dibandingkan dengan usahatani padi non organik.
