Transformasi digital telah memperluas penggunaan website marketplace sebagai media komunikasi pemasaran desa wisata. Godevi (Go Destination Village) mendukung promosi produk desa wisata di Bali, namun penurunan web traffic dan user engagement mengindikasikan perlunya evaluasi efektivitas platform. Penelitian ini bertujuan menganalisis efektivitas marketplace Godevi berdasarkan tingkat kepuasan pengguna serta merumuskan strategi untuk meningkatkan engagement wisatawan. Berbeda dengan penelitian sebelumnya, penelitian ini mengintegrasikan Model ICTRT for Mobile, Customer Satisfaction Index (CSI), dan Importance Performance Analysis (IPA) untuk mengevaluasi kinerja marketplace sekaligus menyusun strategi pengembangannya, suatu pendekatan yang masih terbatas diterapkan pada konteks desa wisata di Indonesia. Penelitian menggunakan pendekatan deskriptif kuantitatif dengan melibatkan 97 pengguna Godevi. Data dikumpulkan melalui survei, observasi, wawancara, dan studi pustaka. Hasil penelitian menunjukkan nilai CSI sebesar 75,93% yang mengindikasikan pengguna merasa puas terhadap kinerja website. Analisis IPA mengidentifikasi keamanan transaksi, kebijakan privasi, fitur navigasi lokasi, dan informasi panduan wisata sebagai prioritas perbaikan. Rekomendasi penelitian meliputi penyederhanaan alur transaksi, penguatan keamanan dan privasi, integrasi Google Maps, peningkatan kualitas fitur tiket event budaya, perancangan promosi sesuai preferensi pelanggan, serta penyediaan informasi wisata yang lebih komprehensif guna meningkatkan engagement wisatawan dan mendukung pengembangan desa wisata berkelanjutan di Bali.
The growth of the tourism sector has led to an increase in demand for qualified and skilled labor. Vocational Education and Training Institutions (LPK) have a strategic role in building competent human resources. Overseas Training Center (OTC) Bali Gianyar International Tourism and Cruise Line College as a job training institution, especially in the field of tourism supports the government's efforts to improve the quality of human resources by providing a variety of job training programs in Bali. The purpose of this study is to evaluate the effectiveness of training and internship programs implemented by OTC Bali Gianyar as an effort to improve the competence of the workforce in the tourism sector and analyze the challenges faced by OTC Bali Gianyar in implementing the program. This research uses quantitative and qualitative methods (mix method) with concurrent embedded model, where quantitative and qualitative data are used simultaneously / together, but the weight of the method is different. Data were collected using questionnaire and interview techniques. Respondents in this study were 97 respondents who met the criteria as alumni of OTC Bali Gianyar. The data results were formulated and tested using Multiple Linear Regression Analysis. While qualitative analysis is taken from the interpretation of data by providing information and explanations. The results showed that training and internship programs have a high level of effectiveness in improving workforce competence.
The Covid 19 pandemic has caused the tourism sector to experience a decline due to reduced tourist activity. One of the government regulations to avoid crowds makes most people prefer to stay at home longer. To continue to comply with government regulations to avoid crowds, some people can still carry out tourist activities by staying in accommodation that is close to where they live. This habit is known as a staycation. Canggu Tourism Village is one of the destinations that is popular with domestic tourists for staycation activities. This research aims to examine and analyze the determining factors in domestic tourists' decisions in choosing accommodation in the Canggu Tourism Village as a staycation location. This research used 100 respondents with purposive sampling. Data will be analyzed using quantitative descriptive analysis and using factor analysis. Based on the results of calculations using factor analysis, there are 16 variables which are grouped into 4 factors, namely push and pull factors, recommendation factors and social media, self-motivation and the location and atmosphere of accommodation in the Canggu Tourism Village. Providing accommodation services with a staycation concept must be well organized and always innovated so that tourists will return to visit this village.
Bobocabin Kintamani is one of 103 active accommodations in Kintamani (2021), and was named number 2 of 11 campsites in Kintamani by Tripadvisor (2024). Based on visit data in January 2023-March 2024, 1,177 tourists stayed at Bobocabin Kintamani, and this was dominated by millennial domestic tourists. This research aims to determine the factors that motivate millennial domestic tourists to stay at Bobocabin Kintamani. The sample for this research was 100 millennial domestic tourists who had stayed at Bobocabin Kintamani. Data collection techniques were carried out using observation, questionnaires, interviews, literature study, and documentation. Data analysis techniques using factor analysis using the SPSS for Windows Version 29.0.2.0 program. The characteristics of the respondents were dominated by tourists from DKI Jakarta, female, aged 24-28 years, unmarried, Bachelor's degree (S1), profession as a private employee, expenditure range of IDR 1,000,000-2,000,000 (40%) and IDR 2,001. 000-3,000,000 (40%), visit only once with a visit duration of 1-2 days, and use a car. The results of factor analysis show that there are eight factors that encourage millennial domestic tourists, namely (1) Self Fulfillment and Social Interaction, (2) Family Bonds, (3) Wish Fulfillment, (4) Prestige, (5) Romance Moment, (6) Escape from Routine and Having Fun, (7) Relationship, (8) Novelty Seeking. As well as three factors that attract millennial domestic tourists, namely (1) Services, Facilities and Location, (2) Static Factor, (3) Information. The most dominant factor driving the motivation of millennial domestic tourists to stay at Bobocabin Kintamani is the "Self Fulfillment and Social Interaction" factor. Meanwhile, the dominant factor that attracts the motivation of millennial domestic tourists to stay at Bobocabin Kintamani is the "Services, Facilities and Location" factor.
This study examines the regenerative tourism product storytelling model at Ngurah Rai Grand Forest Park (Tahura). Regenerative tourism focuses on environmental restoration, local community empowerment, and creating sustainable experiences that involve tourists. Through a storytelling approach, cultural values, history, and local wisdom narratives are used as key elements in designing unique and competitive tourism narrative products. The study uses a case study approach to deeply understand the social and ecological phenomena occurring at Tahura Ngurah Rai. Data collection techniques include interviews, observations, and literature reviews. The theory of historical commodification (G.J. Ashworth: 1999) serves as the main theory, supported by narrative theory (Gerard Genette, 1980) to design regenerative tourism product narratives based on storytelling. The findings show that the application of the storytelling concept in creating regenerative tourism narratives at Tahura Ngurah Rai not only enhances the economic value of tourism post-Covid-19 but also supports the regeneration of the mangrove ecosystem, community empowerment, and strengthens the image of tourist attractions based on local wisdom. This model provides strategic guidance for tourism managers in integrating sustainability, cultural, and local narrative elements as the foundation for developing tourism narrative products that have a positive ecological impact and gender empowerment.
