This study examines the influence of Consumer Engagement (CE) on social media on Brand Extension (BExt) success and Brand Loyalty, comparing luxury and non-luxury brands in Indonesia. Addressing limited comparative evidence across these segments, a quantitative design was employed using survey data from 442 active social media users, including non-luxury brand consumers (n=215) and luxury brand consumers (n=227). Structural Equation Modeling (SEM) with SmartPLS assessed the effects of cognitive, affective, and activation dimensions of CE on attitudes toward brand extensions, extended brand loyalty, and parent brand loyalty. Results reveal significant segment differences: cognitive engagement drives extension attitudes for non-luxury brands, whereas affective engagement is more influential for luxury brands. Activation positively affects extension attitudes in both segments. Attitudes toward brand extensions significantly predict extended and parent brand loyalty. Multi-Group Analysis confirms contextual differences, offering theoretical contributions and practical implications for segment-specific social media strategies in competitive digital markets
Medical environments frequently encounter interpersonal tensions that influence clinical effectiveness and may shape how physicians carry out their tasks. Grounded in Social Exchange Theory and Conservation of Resources Theory, this study examines the link between interpersonal conflict and physicians’ task performance by considering workplace deviance as a mediating mechanism. Using a cross-sectional design and surveyed a population of physicians in various healthcare facilities in Surabaya. Using purposive sampling than collected data from 150 respondents via an online, self-administered structured questionnaire. The data were analyzed with PLS-SEM. The measurement model met all reliability and validity criteria, and the structural model demonstrated significant explanatory and predictive power. The findings indicate that conflict can actually enhance performance when it is managed as task-focused disagreement within a framework of strong professional controls. In contrast, deviant behaviors consistently undermine performance. Furthermore, workplace deviance partially mediated the relationship between conflict and performance. Based on these findings, the study offers practical solutions for healthcare organizations in Indonesia. Include implementing effective conflict management, providing communication training, and consistently enforcing a code of ethics to harness potential benefits of task-related conflict.
Indonesia has a significant potential for silica sand. Yet, the utilization of solar energy is less than that of fossil fuels, while the conversion of renewable energy is becoming increasingly prevalent. On a residential scale, as the largest consumer of electricity, the use of solar modules has not yet reached the scale targeted by the government, in part due to the preferences of Engineering, Procurement, and Construction (EPC) companies, which assemble solar modules, in choosing imported solar modules over domestic solar modules, which are associated with residential market expectations, resulted in the low of domestic component level value. The objective of this study is to determine the considerations of EPC companies when comparing solar modules. The analysis employs quantitative and qualitative research using Expert Choice Software through the Analytical Hierarchy Process method. The respondents came from industrial experts of solar module EPC companies in Indonesia. The study indicates that cost criteria exert the most significant influence on the selection of solar modules. It is necessary to enhance product quality criteria by increasing research and development to reduce prices and improve the competitiveness of national products.
This study examines MSME digitalization through a Web-Based Pavlovian Conditioning approach in Cikakak Village by integrating the Technology–Organization–Environment (TOE) and Diffusion of Innovation (DOI) frameworks. The environmental context includes environmental uncertainty and government support, the organizational context focuses on CEO innovativeness, and the technological context emphasizes IT infrastructure. Innovation attributes analyzed under the DOI model include Relative Advantage, Compatibility, Complexity, Trialability, and Observability. Using a quantitative approach, data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with LISREL software. The results show that Relative Advantage, Compatibility, Trialability, Government Support, and Environmental Uncertainty significantly influence website-based digital adoption among MSMEs. These findings indicate that MSME actors prioritize perceived benefits, alignment with existing business processes, and opportunities for experimentation when adopting digital technologies. In contrast, CEO innovativeness, IT infrastructure, complexity, and observability do not significantly affect adoption, suggesting that external support and environmental conditions play a stronger role in early-stage digital ecosystems. Theoretically, this study contributes by integrating TOE and DOI models to provide a more contextual explanation of MSME digital adoption in rural areas, emphasizing the dominant influence of environmental factors over organizational readiness in developing regions.
In today’s competitive business environment, organizations must balance exploitation and exploration to sustain employee performance. This study examines the effects of ambidexterity, perceived organizational support (POS), job satisfaction, and the Employee Dark Triad on employee performance. Using a quantitative approach, data were collected from 150 employees of PT Nutrisi Keluarga, Indonesia, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that ambidexterity and job satisfaction positively affect employee performance, while POS significantly enhances job satisfaction, which mediates its relationship with performance. Furthermore, the Employee Dark Triad shows a positive direct effect on performance but negatively moderates the relationship between ambidexterity and performance. This study contributes to the human resource management literature by developing a moderated–mediation model integrating organizational capabilities, support mechanisms, and personality traits. Practically, organizations should foster ambidexterity, strengthen organizational support, promote job satisfaction, and manage dark personality tendencies to optimize employee performance.
