This study investigates the evolving roles of employees in Indonesia's dynamic startup ecosystem, focusing on the proactive behaviors of Gen Z workers as the country approaches its 2030 and 2045 goals. It addresses the problem of how inclusive leadership influences taking-charge behavior among these employees, with psychological safety and workplace thriving as mediators. This research lies in its specific examination of inclusive leadership within Indonesia's startup culture, a topic that has not been adequately explored. The study employs a quantitative approach utilizing SEM-PLS and Warp-PLS software. Data were collected via surveys from 210 Gen Z employees working in Indonesian startups, allowing for a robust analysis of the relationships between inclusive leadership, taking-charge behavior, and the mediating factors. Finding/Results: The findings indicate that inclusive leadership significantly enhances taking-charge behavior, both directly and indirectly through the mediators of psychological safety and workplace thriving. This underscores the importance of fostering an inclusive environment to promote proactive employee behaviors. Enhancing psychological safety and thriving at work can amplify the positive effects of inclusive leadership on employee proactiveness, with recommendations for future research to explore additional mediators and cultural contexts.
This study analyzes the effectiveness of digital marketing strategies in a leather product SME in Malang City using two approaches: Customer Journey Mapping (CJM) and Marketing Funnel Analysis. The SME relies on Instagram and WhatsApp as its main interaction and sales channels but faces low user engagement and limited conversion of inquiries into transactions. A descriptive qualitative method was applied based on the analysis of customer conversations and social media insights. Data were collected from exported WhatsApp chats, Instagram Direct Messages (DMs), and customer interviews and surveys. The analysis included persona categorization, mapping of funnel stages (awareness, interest, consideration, conversion, loyalty), and identification of touchpoints, activities, emotions, and pain points, complemented by conversion rate calculations. The results show that most customers interact through WhatsApp (62.6%), with an overall conversion rate of 35.48%. The transition from interest to consideration recorded the highest drop-off, while customer loyalty and repeat orders emerged as the SME’s strongest asset. Interactions involving the owner achieved higher conversions than those managed by the admin, indicating the importance of personalized communication. CJM analysis also identified key pain points in sizing accuracy and product revisions, although these challenges were partly mitigated through after-sales support. Overall, the study concludes that digital marketing for SMEs can be strengthened by leveraging funnel and CJM-based insights to improve content quality, enhance communication performance, and optimize customer experience. These findings offer practical guidance for developing more targeted and data-driven digital marketing strategies within a business intelligence framework.
Increasing investment is a national strategic priority to boost economic growth, job creation, and regional competitiveness. A key challenge in realizing investment lies in the complexity of licensing, especially environmental permits that require compliance with technical standards and sectoral regulations. To address this, the government implemented a risk-based business licensing policy through digital systems OSS and JOSS. This qualitative study analyzes the effectiveness of this policy in East Java, using a framework of institutional capacity and effectiveness, viewed from the perspective of collaboration among policy actors. Findings show that OSS and JOSS systems have improved licensing efficiency, accelerated Business Identification Number (NIB) issuance, and strengthened DPMPTSP’s role as the implementing institution. However, challenges remain in environmental licensing, including weak cross-sectoral coordination, limited human resources, inconsistent spatial and environmental data, and the absence of a structured collaborative mechanism involving local governments, businesses, and environmental oversight institutions. These barriers hinder optimal implementation. The study concludes that digital innovation alone is insufficient for successful policy outcomes. Effective implementation also requires regulatory consistency, institutional strengthening, and adaptive collaborative governance to respond to the complexity and dynamic nature of cross-sectoral policies, especially in environmentally sensitive areas.
This study explores the collaborative learning process between santri and the local community in entrepreneurship empowerment at Al-Amin People's Islamic Boarding School, Sumberpucung, Malang, while analyzing the pesantren's role in facilitating that process. Islamic boarding schools do not function solely as religious-based educational institutions; they can also be regarded as institutions that nurture generations with Islamic character while simultaneously serving as social institutions for community empowerment. This study employs a descriptive qualitative approach. Data were collected through in-depth interviews, participatory observation, and documentation study, and were analyzed using the interactive model. Credibility of findings was ensured through source triangulation, technique triangulation, and member checking. The findings reveal that the collaborative learning process between santri and the community unfolds in a gradual and staged manner, with the overarching goal of empowering the surrounding community. Realizing this shared learning process requires the active role of the pesantren under the leadership of its caretaker, encompassing three complementary dimensions: first, the Islamic boarding school as facilitator, providing skills training, business facilities, and mentoring; second, as initiator of entrepreneurship empowerment programs responding to low economic development in Sumberpucung; and third, as a driving agent through integrated social and economic activities engaging all elements of the surrounding community. The findings are expected to enrich scholarly discourse on community and santri empowerment within Non-Formal Education, offering an empirically grounded model that highlights the interplay between cultural authority, participatory mobilization, and community autonomy development.
Religious polarization and intolerance among youth continue to rise globally, including in Indonesia, where survey data from institutions such as BNPT and several national studies show increased exposure of university students to exclusive and extreme religious narratives. This condition highlights the strategic urgency of strengthening religious moderation in Islamic higher education, particularly through frameworks rooted in Ahlus Sunnah wal Jama’ah (Aswaja), which emphasize tawassuth, tawazun,tasamuh, and i‘tidal. Despite growing attention to religious moderation, empirical quantitative evidence linking the internalization of Aswaja-based values to students’ religious attitudes remains limited, especially within Indonesian Islamic universities. Addressing this gap, the present study analyzes the influence of Aswaja-based moderate Islamic value internalization on students’ religious attitudes at Universitas Islam Jember. Using a quantitative explanatory design with 155 randomly selected students, data were collected through a five-point Likert-scale questionnaire and analyzed using descriptive statistics and simple linear regression. The findings show that both the internalization of Aswaja values and students’ religious attitudes are in the high category. Regression analysis indicates a positive and significant effect of Aswaja value internalization on religious attitudes (β = 0.63, p < 0.001), with a determination coefficient of 40%. These results provide empirical evidence that deeper internalization of Aswaja values contributes substantially to more moderate, inclusive, and balanced religious attitudes. The study reinforces the importance of integrating Aswaja-based value education as an effective strategy for promoting religious moderation within Islamic higher education institutions.
