In recent years, the Chinese library community has repeatedly won the IFLA PressReader International Marketing Award, and library marketing has gradually become a widely discussed topic in the profession. At the same time, as information media and public information behaviors continue to evolve, shifting public information focus often pushes libraries to the periphery of people's information lives. Promoting library resources and services thus becomes a vital component of library practice. Against such a background, the Chinese library community has developed a keen interest in issues surrounding library marketing in recent years. This study examines the theoretical framework of library marketing, exploring the rationale behind its inclination toward "marketing" or "communication." Through discourse analysis of existing research trends in China, the author employs CiteSpace's visualization tools to analyze keyword co-occurrence and temporal co-occurrence patterns, revealing three distinct developmental dimensions: theoretically, the integration of communication theories with early marketing frameworks; mediatically, the transition from traditional to new media platforms; and content-wise, the expansion of marketing themes from library services into socio-cultural domains. Supported by communication theories, library content marketing strategies in the new media era should align with both macro socio-cultural themes and the fundamental goal of library self-promotion. Drawing on the intersubjectivity of cultural communication and Charles Sanders Peirce's semiotic theory, this research proposes principles for selecting marketing content and development strategies for library-related content.
To date, no one has conducted a big-picture study of what it means to be a special collections curator. This article analyzes 143 job advertisements posted over a decade to determine what types of institutions employ curators and where they fit into institutional structures and values; what types of education are desirable; what types of objects or collections they curate; and what categories of work are included as part of their jobs. The article also considers the meanings of these findings as well as the ways job descriptions do and do not reflect who is hired and what work is done.
Citation Analysis is a use-based methodology that provides insight and can inform librarians' collection decisions. However, citation analysis can be labor-intensive and timeconsuming. In addition, it primarily focuses on traditional library materials such as books, journals, book chapters, and conference proceedings, while often overlooking materials such as datasets, software, government documents, media, performances, and so on. This study integrates artificial intelligence (AI) in the citation analysis process to label citations according to resource type so that librarians might identify what resources scholars are using and citing. In addition to describing how to integrate AI into citation analysis, the authors evaluate the methodology's success, with an overall accuracy score of 97.16 percent.
This qualitative case study explores how Carpentries membership is operationalized inside a member institution. The Carpentries organization teaches data and computing tools and skills to researchers. Institutions that join the Carpentries can implement a regular program of workshops taught by local instructors. While the steps to becoming a member are readily available, little public information exists about operating an institutional membership. This case study examines the first five years of the University of Oklahoma's institutional Carpentries membership, focusing on its membership activities, workflows, sponsorship, and value to participants. The study reveals the complexity of Carpentries membership operations and suggests takeaways for existing and potential member institutions.
