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    Serbian Journal of Management

    Serbian Journal of Management

    JournalISSN 1452-4864eISSN 2217-7159中科院 管理学 4区

    年发文量

    研究主题

    论文(490)

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    1Real Estate Investment - a Financial and Bibliometric Analysis
    Cristinel Ichima,Veronica Grosua,Cristina Gabriela Cosmulesea,Svetlana Mihailab,Simona Maria Brinzarua

    The investigation of real estate risks, exuberance and housing bubbles have garnered a lot of attention, leading to significant implications on governments, industry and human beings. Their compliance with the competitive market economy has led to the identification of certain distinctive features and risks, such as the atomization of requests and offers, the piecing fluidity, the personalization of requests, and sales-focused production. Thus, much research has been conducted on the topic of real estate investment over the last two decades. However, discussing the impact of real estate investing in the context of radical cultural changes driven by overlapping crises, technological innovation pressures, and environmental concerns continues to lack systematic and in-depth bibliometric research. This paper aims to consolidate standard research on the bibliometric study of papers and articles published over the last 23 years, from 2000 to 2023. This paper aims to advance our understanding of this cross-cutting concern using a review of the bibliometric literature on the house price bubble thus providing both a quantitative and qualitative perspective on productivity related to this area of economic research. The results from 1,780 studies analyzed show evolving trends in the keywords financial investments, real estate investment, commerce, risk assessment and artificial intelligence. traditional commerce-related keywords and have increasingly begun to include elements of risk assessment and artificial intelligence, reflecting a continuous adaptation to new technological and economic challenges and opportunities. Future research may cover other databases for more comprehensive analysis.

    2026
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    2Innovation Versus Acquisition: Panel Evidence on the Market Value of Intangible Capital in Europe
    Jozef Glova

    This study examines the influence of intangible investments on firm valuation in terms of the comparative influence of internally generated research and development and externally purchased intangible fixed assets. Using panel data for 247 listed European firms over the span of a decade, this paper uses fixed effects and Generalized Method of Moments estimators to adjust for unobserved heterogeneity and endogeneity problems. The findings reveal a strong and stable positive and statistically significant association between research and development intensity and Tobin's Q, stressing the focus of the market on endogenously driven innovation as the strongest driver of firm value. In comparison, the effect of acquired intangibles is less strong and statistically less intense, revealing that capital markets focus more on endogenous innovation efforts than on intangible acquisition. Results of the study contribute to the literature on intangible capital by offering empirical findings on the impact of investment styles on firm value, with significant implications for policy making, innovation management, and corporate finance.

    2026
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    3Higher Education in Light of Industry 5.0: SERVQUAL-SEM Quality Dimensions
    Ana Rakica, Maja Glogovaca,Jelena Rusoa,Sanela Arsicb,Isidora Milosevicb

    The Industrial Revolution wheels the development of society, and its transformation reflects the upcoming Industrial Revolution. This led to Industry 5.0 and Society 5.0. in many areas, even in education. Therefore, universities should achieve a high level of service quality to align with new industrial trends where humans are expected to be innovative and collaborative in a shared working environment with new digital technologies. Thus, this paper aims to research the relationship among SERVQUAL quality variables of online higher education (Tangibility, Reliability, Readiness, Assurance and Empathy) and their impact on student perception of Industry 5.0 effects on higher education quality. To achieve this aim, the survey was carried out among 532 university students. Structural Equation Modeling (SEM) shows that all analysed relationships among SERVQUAL variables are confirmed and indicate a positive impact. Furthermore, the influence of the mentioned quality variables on the students’ perception of Industry 5.0 effects on higher education quality is also considered. Considering those relationships, Reliability is the only significant variable impacting students’ perception of Industry 5.0 effects on higher education quality. These conclusions could be used to develop a framework for quality improvement of online higher education in Industry 5.0, leading to the base for developing new Society 5.0.

    2026
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    4The Role of Leadership in Driving Corporate Social Responsibility and Innovation: Insights from Serbian Organizations
    Jelena Vukonjanski Srdica,Katarina Pavlovicb, Ivana Bericb

    The objective of this study is to examine the impact of transformational and transactional leadership styles on Corporate Social Responsibility (CSR) and Organizational Innovation (OI) within Serbian organizations. Using responses from 204 employees across small and medium, domestic and foreign companies, the research explores how leadership behaviors influence CSR initiatives and innovative practices. Data were collected through an online survey using a structured questionnaire and analyzed in SPSS with descriptive statistics, reliability testing, and multiple regression to examine relationships. Stratified sampling was applied to ensure representation across company size and origin. Two hypotheses were tested and proven highlighting significant differences of this influence based on organizational size and origin, with transformational leadership proving more effective than transactional leadership as a predictor of CSR and OI outcomes. The research findings point to the importance of culturally aligned leadership approaches in fostering sustainable and innovative practices, offering valuable insights for leadership development in transitional economies.

    2026
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    5Incorporating Literary Fiction in Teaching "brand Management" Course - Focus on Consumer Values
    Marina S. Ochkovskayaa, Evgenia M. Buteninab, Stanislav A. Nikitina

    The authors demonstrate how examples from literary texts deepen the understanding of consumer values in Brand Management course (according to Sheth, Newman and Gross’ classification: functional, social, emotional, epistemological, and conditional values). To understand the students’ interest in this topic and the usefulness of assignments with fragments of fiction, the authors conducted a study among MBA students who completed the Brand Management course, where these assignments were integrated. The results of the study showed that students consider these assignments interesting, useful, and broadening their erudition. Moreover, almost half of the respondents used the knowledge gained from completing the assignments with fragments of fiction in their practical activities.

    2026
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    高被引作者

    作者引用发文
    Dragisa Stanujkic3176
    Ivan Nenad Mihajlovic28523
    Dragan Pamučar2094
    Zivan Zivkovic18715
    Darko Bozanic1752
    Bojan Dordevic1531
    Mohammed Naved Khan1283
    Aca Ranđelović1221
    Dragana Velimirović1061
    Milan Velimirovic1061

    高产作者

    作者引用发文
    Ivan Nenad Mihajlovic28523
    Zivan Zivkovic18715
    Dorde Nikolic9211
    Jan Kalina829
    Isidora Milosevic447
    Zivan Zivkovic1057
    Dragisa Stanujkic3176
    Dragana Zivkovic736
    Vesna K Spasojevic-Brkic325
    Aleksandra Fedajev245

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