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    South Asian Journal of Business and Management Cases

    South Asian Journal of Business and Management Cases

    JournalISSN 2277-9779eISSN 2321-0303

    年发文量

    研究主题

    论文(340)

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    1Practising Reflexivity and Positionality: Saviour or Villain of Qualitative Management Researchers
    Shreya Mishra
    2026
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    2Mapping the Intellectual Landscape of AI-powered Financial Fraud Detection: Insights from Bibliometric and Thematic Analysis
    Devansh Gupta, Priyanka Chugh, Poonam Mahajan

    As financial fraud becomes more sophisticated and financial services are increasingly digitized, artificial intelligence (AI) and machine learning are emerging as pivotal technologies for risk management and compliance. While research into AI-driven fraud detection is advancing rapidly, the intellectual structure and theoretical underpinnings remain fragmented. This paper provides a systematic review of 118 peer-reviewed articles published between 2015 and 2025, combining bibliometric science mapping with the SPAR-4-SLR protocol to ensure rigour, transparency and replicability. Through co-word network analysis, thematic mapping and conceptual clustering, the study traces the field’s evolution from rule-based systems to adaptive anomaly detection, explainable AI and compliance models, with a focus on digital payment ecosystems and blockchain-enabled applications. The analysis highlights key theoretical anchors, including Fraud Triangle Theory, Agency Theory, Game Theory, Trust and Signalling Theories and regulatory compliance perspectives. It also identifies underexplored areas such as federated learning, algorithmic auditing and cross-jurisdictional intelligence. By mapping theoretical foundations and thematic development, this study offers an evidence-based account of how AI in fraud detection has evolved. It concludes by proposing a future research agenda emphasizing transparency, ethical assurance and global governance alignment, advancing financial risk management through conceptual clarity, methodological guidance and actionable pathways for responsible AI adoption.

    2026
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    3Beyond Best Practices: Innovation Culture As a Relational and Discursive Phenomenon in Finnish Firms
    Pasi Hirvonen, Kia Oksanen, Esa Hiltunen

    This study explores how managers discursively construct innovation cultures as relational phenomena in Finnish innovation-oriented companies. Drawing on critical discursive psychology (CDP) and a collective case study design, this research analyses in-depth interviews with five senior managers to uncover the interpretive repertoires and subject positions they employ when discussing innovation. The findings reveal three key repertoires: (a) culture-through-communication , where managers function as communicative facilitators fostering shared understanding; (b) collaborative development , positioning managers as partnership builders engaging internal and external stakeholders; and (c) purposeful integration , where managers serve as community developers aligning individual purpose with collective innovation goals. These repertoires highlight how innovation cultures are co-constructed through everyday dialogue, relational practices, and meaning-making processes. Rather than viewing innovation culture as a static or top-down construct, this study emphasizes its dynamic, discursive, and relational nature. Theoretically, the research contributes to organizational discourse studies by providing a nuanced framework for understanding managerial agency in shaping innovation cultures. Practically, it emphasizes the importance of communicative leadership and relational competence in fostering innovation. The study invites further exploration into how discursive practices shape innovation across diverse organizational and cultural contexts.

    2026
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    4The Wrestle Between the ‘distinctly Human’ and ‘Genai-Assisted’ Qualitative Research: What It Means for Emerging Qualitative Scholars
    Shreya Mishra
    2026
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    5From Shoreline to Shrine: Restructuring Digha’s Destination Brand Identity Through Spiritual Tourism
    Shaunak Roy

    The current research case examines how the new ₹ 2,500-million Jagannath Temple in Digha (West Bengal) is changing the branding identity of the destination to a spiritual tourism destination, and how this transition has influenced how tourists perceive, construct stories and form emotional– symbolic attachments to the destination. It answers three questions: the extent to which the temple has contributed to visitors’ perceptions of Digha as a spiritual destination; the specific symbolic and emotional connections visitors have developed during their temple visit; and the resultant socio-economic and community developments after its opening. Theoretically, the research combines destination brand love, self-congruity theory, place attachment theory, destination identity, social identity theory, brand community theory, experiential marketing and symbolic interactionism to understand identity congruence, ritual-based bonding, communal pilgrimage experiences and the reformation of Digha’s semiotic landscape. It is methodologically a mixed qualitative research design comprising phenomenological interviews with domestic tourists, participant observation, semi-structured interviews with hospitality providers and hospitality government officials, analysis of documents and focus groups with repeat tourists and residents, which is backed by phenomenological thematic-based analysis, discourse analysis, visual ethnography and NVivo-based sentimental analysis. The results show that spiritual and tourist participation intensifies, the duration of stay is longer, and entrepreneurship and arrivals are higher during festivals, as well as pressures on local trade and the necessity of more comprehensive and inclusive planning. The research contributes to theoretical knowledge by developing temple-induced place attachment and provides practical insights into the balance between spiritual tourism growth and the involvement of multiple generations in the community, as well as sustainable religious heritage-based destination branding.

    2026
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    高被引作者

    作者引用发文
    Hanna Lehtimaki828
    Johanna Kujala554
    Anna Heikkinen554
    Riikka Tapaninaho482
    Hanna Salminen471
    Maili Marjamaa471
    Gd Sardana434
    Ajoy Kumar Dey3818
    Shreya Mishra3515
    katja karintaus302

    高产作者

    作者引用发文
    Ajoy Kumar Dey3818
    Shreya Mishra3515
    Hanna Lehtimaki828
    Jashim Uddin Ahmed277
    John Walsh276
    Esa Hiltunen144
    Anna Heikkinen554
    Ifedapo Adeleye304
    Johanna Kujala554
    Gd Sardana434

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