The mediatization of social practices has brought new trends and forms of activism to life in society. This paper seeks to explain the theoretical basis for and provide conceptual insight into the Russian practice of hashtag activism – a phenomenon that has become an integral part of contemporary media activism and is of burgeoning interest to both Russian and foreign researchers. Moreover, this phenomenon is equally relevant to the study of the mediatization of politics more widely. Thus, the aim of the paper is to measure the level of the hashtag activism in Russia. This paper presents the results of the survey on social and political issues among young Russians, compares real activism with media activism, and discusses the role of hashtags in social media activism through the lens of several high profiles, public political events that took place in Russia between 2019 and 2020.
This article attempts to analyse and discuss the nature of economic change in Russian media. For this purpose, the author uses the influential conceptual approaches to the Russian media industry, elaborated on by the Russian and foreign media scholars, considering both media economic tradition and a transitional media approach, focusing on the classical concept of cultural industries and the latest econometric data analysis as well. Beyond this theoretical overview, the Russian media industry is explored in the last decades, with a view to the major market indicators. The present state of the Russian media industry is discussed by focusing on the current trends and processes, such as commercialisation, digitalisation, and de-regulation, taking into account its national specificities. The author argues that the media's economic change in post-Soviet Russia produces an interesting research case of the media industry characterised both by universal market-driven and nationally determined features.
"The 7th International Media Readings in Moscow: “Mass Media and Communication-2015”." Russian Journal of Communication, 8(1), pp. 95–96
Translation by Elena McDonnell In the modern context, the Russian language as the language of intellectual activity is undergoing social, psychological, and structural changes that are leading to s...
