Easy access to multimedia information is important as the amount of information is exponentially growing. Content-based retrieval is a viable approach. Extensibility and flexibility of data models is another important issue as the field is constantly evolving. The ADMIRE framework applied in this paper satisfies both criteria. This we show in two practical cases, one in the field of clinical assessments of measurement data, the other in the field of video directory services. ADMIRE offers a uniform solution for structuring these data. Content disclosure is supported by labelling of these data structures. This is done by automatic, semi-automatic or manual labelling.