Accurately modeling long-term value (LTV) at the ranking stage of short-video recommendation remains challenging. While delayed feedback and extended engagement have been explored, fine-grained attribution and robust position normalization at billion-scale are still underdeveloped. We propose a practical ranking-stage LTV framework addressing three challenges: position bias, attribution ambiguity, and temporal limitations. (1) Position bias: We introduce a Position-aware Debias Quantile (PDQ) module that normalizes engagement via quantile-based distributions, enabling position-robust LTV estimation without architectural changes. (2) Attribution ambiguity: We propose a multi-dimensional attribution module that learns continuous attribution strengths across contextual, behavioral, and content signals, replacing static rules to capture nuanced inter-video influence. A customized hybrid loss with explicit noise filtering improves causal clarity. (3) Temporal limitations: We present a cross-temporal author modeling module that builds censoring-aware, day-level LTV targets to capture creator-driven re-engagement over longer horizons; the design is extensible to other dimensions (e.g., topics, styles). Offline studies and online A/B tests show significant improvements in LTV metrics and stable trade-offs with short-term objectives. Implemented as task augmentation within an existing ranking model, the framework supports efficient training and serving, and has been deployed at billion-scale in Taobao's production system, delivering sustained engagement gains while remaining compatible with industrial constraints.

The spreading of AI-generated images (AIGI), driven by advances in generative AI, poses a significant threat to in- formation security and public trust. Existing AIGI detectors, while effective against images in clean laboratory settings, fail to generalize to in-the-wild scenarios. These real-world images are noisy, varying from “obviously fake” images to realistic ones derived from multiple generative models and further edited for quality control. We address in-the-wild AIGI detection in this paper. We introduce MIRAGE, a challenging benchmark designed to emulate the complexity of in-the-wild AIGI. MIRAGE is constructed from two sources: (1) a large corpus of Internet-sourced AIGI verified by human experts, and (2) a synthesized dataset created through the collaboration between multiple expert generators, closely simulating the realistic AIGI in the wild. Building on this benchmark, we propose MIRAGE-R1, a vision- language model with heuristic-to-analytic reasoning, a reflective reasoning mechanism for AIGI detection. MIRAGE-R1 is trained in two stages: a supervised-fine-tuning cold start, followed by a reinforcement learning stage. By further adopting a inference-time adaptive thinking strategy, MIRAGE-R1 is able to provide either a quick judgment or a more robust and accurate conclusion, effectively balancing inference speed and performance. Extensive experiments show that our model leads state-of-the-art detectors by 5% and 10% on MIRAGE and public benchmark, respectively.

Traditional recommender systems rely on passive feedback mechanisms that limit users to simple choices such as like and dislike. However, these coarse-grained signals fail to capture users' nuanced behavior motivations and intentions. In turn, current systems cannot also distinguish which specific item attributes drive user satisfaction or dissatisfaction, resulting in inaccurate preference modeling. These fundamental limitations create a persistent gap between user intentions and system interpretations, ultimately undermining user satisfaction and harming system effectiveness. To address these limitations, we introduce the Interactive Recommendation Feed (IRF), a pioneering paradigm that enables natural language commands within mainstream recommendation feeds. Unlike traditional systems that confine users to passive implicit behavioral influence, IRF empowers active explicit control over recommendation policies through real-time linguistic commands. To support this paradigm, we develop RecBot, a dual-agent architecture where a Parser Agent transforms linguistic expressions into structured preferences and a Planner Agent dynamically orchestrates adaptive tool chains for on-the-fly policy adjustment. To enable practical deployment, we employ simulation-augmented knowledge distillation to achieve efficient performance while maintaining strong reasoning capabilities. Through extensive offline and long-term online experiments, RecBot shows significant improvements in both user satisfaction and business outcomes.

Sequential Recommendation (SeqRec) aims to predict the next item by capturing sequential patterns from users' historical interactions, playing a crucial role in many real-world recommender systems. However, existing approaches predominantly adopt a direct forward computation paradigm, where the final hidden state of the sequence encoder serves as the user representation. We argue that this inference paradigm, due to its limited computational depth, struggles to model the complex evolving nature of user preferences and lacks a nuanced understanding of long-tail items, leading to suboptimal performance. To address this issue, we propose ReaRec, the first inference-time computing framework for recommender systems, which enhances user representations through implicit multi-step reasoning. Specifically, ReaRec autoregressively feeds the sequence's last hidden state into the sequential recommender while incorporating special reasoning position embeddings to decouple the original item encoding space from the multi-step reasoning space. Moreover, we introduce two lightweight reasoning-based learning methods, Ensemble Reasoning Learning (ERL) and Progressive Reasoning Learning (PRL), to further effectively exploit ReaRec's reasoning potential. Extensive experiments on five public real-world datasets and different SeqRec architectures demonstrate the generality and effectiveness of our proposed ReaRec. Remarkably, post-hoc analyses reveal that ReaRec significantly elevates the performance ceiling of multiple sequential recommendation backbones by approximately 30%-50%. Thus, we believe this work can open a new and promising avenue for future research in inference-time computing for sequential recommendation.

Mobile Graphical User Interface (GUI) agents powered by multimodal large language models have demonstrated promising capabilities in automating complex smartphone tasks. However, existing approaches face two critical limitations: the scarcity of high-quality multilingual datasets, particularly for non-English ecosystems, and inefficient history representation methods. To address these challenges, we present SecAgent, an efficient mobile GUI agent at 3B scale. We first construct a human-verified Chinese mobile GUI dataset with 18k grounding samples and 121k navigation steps across 44 applications, along with a Chinese navigation benchmark featuring multi-choice action annotations. Building upon this dataset, we propose a semantic context mechanism that distills history screenshots and actions into concise, natural language summaries, significantly reducing computational costs while preserving task-relevant information. Through supervised and reinforcement fine-tuning, SecAgent outperforms similar-scale baselines and achieves performance comparable to 7B-8B models on our and public navigation benchmarks. We will open-source the training dataset, benchmark, model, and code to advance research in multilingual mobile GUI automation.

Capturing complex user preferences from sparse behavioral sequences remains a fundamental challenge in sequential recommendation. Recent latent reasoning methods have shown promise by extending test-time computation through multi-step reasoning, yet they exclusively rely on depth-level scaling along a single trajectory, suffering from diminishing returns as reasoning depth increases. To address this limitation, we propose Parallel Latent Reasoning (PLR), a novel framework that pioneers width-level computational scaling by exploring multiple diverse reasoning trajectories simultaneously. PLR constructs parallel reasoning streams through learnable trigger tokens in continuous latent space, preserves diversity across streams via global reasoning regularization, and adaptively synthesizes multi-stream outputs through mixture-of-reasoning-streams aggregation. Extensive experiments on three real-world datasets demonstrate that PLR substantially outperforms state-of-the-art baselines while maintaining real-time inference efficiency. Theoretical analysis further validates the effectiveness of parallel reasoning in improving generalization capability. Our work opens new avenues for enhancing reasoning capacity in sequential recommendation beyond existing depth scaling.

With the rapid evolution of internet services, recommendation systems have become indispensable. In particular, the blending (re-ranking) stage plays a pivotal role in allocating traffic across diverse business objectives. However, existing approaches often suffer from coupled allocation plans, score inflation, and a lack of interpretability. To address these challenges, we propose Uniboost, a unified traffic allocation framework. Uniboost introduces a posterior value alignment mechanism that calibrates abstract model scores to anchor metrics with explicit business semantics, significantly enhancing interpretability. Furthermore, it employs an independent linear boosting paradigm to decouple complex weighting schemes, enabling precise attribution of each plan's contribution. We validate the effectiveness of Uniboost through online A/B tests and in-depth data analysis, demonstrating three key findings: 1) Reducing the overall weight of weighted scores effectively mitigates unintended business interference, yielding a more efficient micro-level traffic allocation strategy; 2) Post-hoc analyses and aggregated dashboards provide intuitive, macro-level insights that guide the design of the overall traffic allocation mechanism; 3) The proposed "Effective Completion Score" serves as an easily obtainable post-metric that offers a reliable anchor for content recommendation pipelines. Collectively, our experiments show that Uniboost not only improves traffic allocation efficiency and recommendation performance at the micro level but also provides macro-level guidance for system iteration. Thus, this work provides an efficient and controllable traffic regulation solution for large-scale industrial recommendation systems.

Recent advances in Vision-Language Models (VLMs) have enabled mobile agents to perceive and interact with real-world mobile environments based on human instructions. However, the current fully autonomous paradigm poses potential safety risks when model understanding or reasoning capabilities are insufficient. To address this challenge, we first introduce InquireBench , a comprehensive benchmark specifically designed to evaluate mobile agents’ capabilities in safe interaction and proactive inquiry with users, encompassing 5 categories and 22 sub-categories, where most existing VLM-based agents demonstrate near-zero performance. In this paper, we aim to develop an interactive system that actively seeks human confirmation at critical decision points. To achieve this, we propose InquireMobile , a novel model inspired by reinforcement learning, featuring a two-stage training strategy and an interactive pre-action reasoning mechanism. Finally, our model achieves an 46.8% improvement in inquiry success rate and the best overall success rate among existing baselines on InquireBench. The project page is available at https://bit-aqh.github.io/InquireMobile/homepage/ .

Vision-language model-based mobile agents have gained the ability to understand complex instructions and mobile screenshots, benefiting from reinforcement learning paradigms like Group Relative Policy Optimization (GRPO). However, existing approaches centers on offline training or local action-level rewards often trap agents in local optima, hindering effective exploration and error correction with the environment. Crucially, we find that directly applying task-level rewards often leads to convergence difficulties due to the sparse nature of GUI interactions. To address these challenges, we present Mobile-R1, a systematic training recipe that bridges atomic action execution and strategic task completion. We propose a hierarchical curriculum consisting of three stages: (1) format alignment for reasoning structure, (2) on-policy exploration with verifiable action feedback to ground basic execution, and (3) multi-turn task-level training with realistic environment to unlock exploration and self-correction. This hierarchical strategy effectively bootstraps the agent, significantly enhancing its capability for exploration and self-correction (the “Eureka” moments). Furthermore, addressing the critical scarcity of diverse GUI data in non-English ecosystems, we contribute a comprehensive Chinese mobile dataset covering 28 applications with 24,521 high-quality manual annotations, and establish a rigorous benchmark with 500 trajectories. We will open source all resources, including the dataset, benchmark, model weight, and codes: https://mobile-r1.github.io/Mobile-R1/.

User interactions on e-commerce platforms are inherently diverse, involving behaviors such as clicking, favoriting, adding to cart, and purchasing. The transitions between these behaviors offer valuable insights into user-item interactions, serving as a key signal for un- derstanding evolving preferences. Consequently, there is growing interest in leveraging multi-behavior data to better capture user intent. Recent studies have explored sequential modeling of multi- behavior data, many relying on transformer-based architectures with polynomial time complexity. While effective, these approaches often incur high computational costs, limiting their applicability in large-scale industrial systems with long user sequences. To address this challenge, we propose the Transition-Aware Graph Attention Network (TGA), a linear-complexity approach for modeling multi-behavior transitions. Unlike traditional trans- formers that treat all behavior pairs equally, TGA constructs a structured sparse graph by identifying informative transitions from three perspectives: (a) item-level transitions, (b) category-level transitions, and (c) neighbor-level transitions. Built upon the structured graph, TGA employs a transition-aware graph Attention mechanism that jointly models user-item interactions and behav- ior transition types, enabling more accurate capture of sequential patterns while maintaining computational efficiency. Experiments show that TGA outperforms all state-of-the-art models while sig- nificantly reducing computational cost. Notably, TGA has been deployed in a large-scale industrial production environment, where it leads to impressive improvements in key business metrics.

Modern recommender systems leverage ultra-long user behavior sequences to capture dynamic preferences, but end-to-end modeling is infeasible in production due to latency and memory constraints. While summarizing history via interest centers offers a practical alternative, existing methods struggle to (1) identify user-specific centers at appropriate granularity and (2) accurately assign behaviors, leading to quantization errors and loss of long-tail preferences. To alleviate these issues, we propose Hierarchical Sparse Activation Compression (HiSAC), an efficient framework for personalized sequence modeling. HiSAC encodes interactions into multi-level semantic IDs and constructs a global hierarchical codebook. A hierarchical voting mechanism sparsely activates personalized interest-agents as fine-grained preference centers. Guided by these agents, Soft-Routing Attention aggregates historical signals in semantic space, weighting by similarity to minimize quantization error and retain long-tail behaviors. Deployed on Taobao's "Guess What You Like" homepage, HiSAC achieves significant compression and cost reduction, with online A/B tests showing a consistent 1.65

Scaling Transformer-based click-through rate (CTR) models by stacking more parameters brings growing computational and storage overhead, creating a widening gap between scaling ambitions and the stringent industrial deployment constraints. We propose LoopCTR, which introduces a loop scaling paradigm that increases training-time computation through recursive reuse of shared model layers, decoupling computation from parameter growth. LoopCTR adopts a sandwich architecture enhanced with Hyper-Connected Residuals and Mixture-of-Experts, and employs process supervision at every loop depth to encode multi-loop benefits into the shared parameters. This enables a train-multi-loop, infer-zero-loop strategy where a single forward pass without any loop already outperforms all baselines. Experiments on three public benchmarks and one industrial dataset demonstrate state-of-the-art performance. Oracle analysis further reveals 0.02–0.04 AUC of untapped headroom, with models trained with fewer loops exhibiting higher oracle ceilings, pointing to a promising frontier for adaptive inference.

Predicting a user's next search query from recent interaction behaviors is a critical problem in modern e-commerce systems, particularly in scenarios where user intent evolves rapidly. Large Language Models (LLMs) offer strong semantic reasoning capabilities and have recently been adopted to enhance training data construction for next-query prediction. However, due to resource constraints on mobile devices, existing applications are deployed on cloud servers, resulting in high inference costs. In this paper, we propose RecGPT-Mobile, a framework that designs a lightweight LLM-based intent understanding agent to improve recommendation quality in mobile e-commerce scenarios. By deploying LLMs directly on mobile devices, our approach can capture evolving interests of users more quickly and adjust the recommendation results in real time. Extensive offline analyses and online experiments demonstrate that our method significantly improves the accuracy of recommendation results, laying a practical path for LLM deployment in production-scale recommendation systems on mobile devices, as well as a scalable solution for integrating LLMs into real-world next-query prediction systems.

Live streaming has emerged as one of the fastest-growing forms of online media, enabling instant content broadcasting and real-time engagement between users and streamers. Despite the effectiveness of existing recommendation algorithms in this domain, they often suffer from limited utilization of computational resources, with low FLOPs that hinder further performance enhancement. Generative recommendation techniques, which have gained traction in various industrial tasks, offer a promising avenue for improving live streaming recommendations. However, directly applying generative methods to live streaming is non-trivial due to two major challenges: (1) static semantic IDs (SIDs) cannot reflect the rapidly changing nature of live room content; and (2) generative pipelines generally do not incorporate user–streamer interaction signals (e.g., likes, orders), which are critical for modeling user intent toward both the streamer and showcased products. To address these challenges, we introduce SSRLive: Dynamic Semantic ID-guided Streaming Recommendation for Live platforms. The proposed framework integrates a generative module and a discriminative module in a unified architecture. The generative component employs an encoder-decoder design to produce both static and dynamic SIDs, enabling timely representation of live room content while leveraging multimodal information. The discriminative component refines task-specific representations by combining SIDs with user features, augments them with user-streamer interaction data, and performs multi-task predictions. Online A/B tests in real-world deployment demonstrate tangible benefits: watch time (+3.38

Accurately predicting conversion rates (CVR) for low-activity users remains a fundamental challenge in large-scale e-commerce recommender systems.Existing approaches face three critical limitations: (i) reliance on noisy and unreliable behavioral signals; (ii) insufficient user-level information due to the lack of diverse interaction data; and (iii) a systemic training bias toward high-activity users that overshadows the needs of low-activity users.To address these challenges, we propose ChoirRec, a novel framework that leverages the semantic capabilities of Large Language Models (LLMs) to construct semantic user groups and enhance CVR prediction for low-activity users.With a dual-channel architecture designed for robust cross-user knowledge transfer, ChoirRec comprises three components: (i) a Semantic Group Generation module that utilizes LLMs to form reliable, cross-activity user clusters, thereby filtering out noisy signals; (ii) a Group-aware Hierarchical Representation module that enriches sparse user embeddings with informative group-level priors to mitigate data insufficiency; and (iii) a Group-aware Multi-granularity Modual that employs a dual-channel architecture and adaptive fusion mechanism to ensure effective learning and utilization of group knowledge. We conduct extensive offline and online experiments on Taobao, a leading industrial-scale e-commerce platform.ChoirRec improves GAUC by 1.16% in offline evaluations, while online A/B testing reveals a 7.24% increase in order volume, highlighting its substantial practical value in real-world applications.

Regression models are crucial in recommender systems. However, retransformation bias problem has been conspicuously neglected within the community. While many works in other fields have devised effective bias correction methods, all of them are post-hoc cures externally to the model, facing practical challenges when applied to real-world recommender systems. Hence, we propose a preemptive paradigm to eradicate the bias intrinsically from the models via minor model refinement. Specifically, a novel TranSUN method is proposed with a joint bias learning manner to offer theoretically guaranteed unbiasedness under empirical superior convergence. It is further generalized into a novel generic regression model family, termed Generalized TranSUN (GTS), which not only offers more theoretical insights but also serves as a generic framework for flexibly developing various bias-free models. Comprehensive experimental results demonstrate the superiority of our methods across data from various domains, which have been successfully deployed in two real-world industrial recommendation scenarios, i.e. product and short video recommendation scenarios in Guess What You Like business domain in the homepage of Taobao App (a leading e-commerce platform with DAU > 300M), to serve the major online traffic.

Semantic identifiers (SIDs) have gained increasing attention in generative retrieval (GR) for recommendation due to their meaningful semantic discriminability. However, current studies in this field primarily (1) offer limited investigation into the construction strategies for better SIDs, and (2) their SID assessment typically relies on costly GR training. To address these challenges, we propose FORGE, a comprehensive benchmark for FOrming semantic identifieRs for Generative rEtrieval. Specifically, FORGE provides a taxonomy of the SID construction process from several perspectives and validates their impact on downstream GR through offline experiments across diverse settings. Notably, these empirical findings have led to a 0.35

In recommendation systems, predicting Click-Through Rate (CTR) is crucial for accurately matching users with items. To improve recommendation performance for cold-start and long-tail items, recent studies focus on leveraging item multimodal features to model users' interests. However, obtaining multimodal representations for items relies on complex pre-trained encoders, which incurs unacceptable computation cost to train jointly with downstream ranking models. Therefore, it is important to maintain alignment between semantic and behavior space in a lightweight way. To address these challenges, we propose a Semantic-Behavior Alignment for Cold-start Recommendation framework, which mainly focuses on utilizing multimodal representations that align with the user behavior space to predict CTR. First, we leverage domain-specific knowledge to train a multimodal encoder to generate behavior-aware semantic representations. Second, we use residual quantized semantic ID to dynamically bridge the gap between multimodal representations and the ranking model, facilitating the continuous semantic-behavior alignment. We conduct our offline and online experiments on the Taobao, one of the world's largest e-commerce platforms, and have achieved an increase of 0.83% in offline AUC, 13.21% clicks increase and 13.44% orders increase in the online A/B test, emphasizing the efficacy of our method.

Industrial recommender systems face two fundamental limitations under the log-driven paradigm: (1) knowledge poverty in ID-based item representations that causes brittle interest modeling under data sparsity, and (2) systemic blindness to beyond-log user interests that constrains model performance within platform boundaries. These limitations stem from an over-reliance on shallow interaction statistics and close-looped feedback while neglecting the rich world knowledge about product semantics and cross-domain behavioral patterns that Large Language Models have learned from vast corpora. To address these challenges, we introduce ReaSeq, a reasoning-enhanced framework that leverages world knowledge in Large Language Models to address both limitations through explicit and implicit reasoning. Specifically, ReaSeq employs explicit Chain-of-Thought reasoning via multi-agent collaboration to distill structured product knowledge into semantically enriched item representations, and latent reasoning via Diffusion Large Language Models to infer plausible beyond-log behaviors. Deployed on Taobao's ranking system serving hundreds of millions of users, ReaSeq achieves substantial gains: >6.0

Graphical user interface (GUI) agents can substantially improve productivity by automating frequently executed long-latency tasks on mobile devices. However, existing evaluation benchmarks are still constrained to limited applications, simple tasks, and coarse-grained metrics. To address this, we introduce AndroidLens, a challenging evaluation framework for mobile GUI agents, comprising 571 long-latency tasks in both Chinese and English environments, each requiring an average of more than 26 steps to complete. The framework features: (1) tasks derived from real-world user scenarios across 38 domains, covering complex types such as multi-constraint, multi-goal, and domain-specific tasks; (2) static evaluation that preserves real-world anomalies and allows multiple valid paths to reduce bias; and (3) dynamic evaluation that employs a milestone-based scheme for fine-grained progress measurement via Average Task Progress (ATP). Our evaluation indicates that even the best models reach only a 12.7