移动互联网基础行为 ☆iOS用户手机上网资历更深、黏性更大 据调查数据显示,使用手机上网时间在3年以上的用户多为iOS用户,占70％,Android用户占58％;而上网时间在6个月以内的新用户中,iOS用户相对较少,仅为2％.可见iOS用户手机上网资历相比Android用户要深,较早体验到了互联网的“移动”特性.

随着移动互联网的快速发展,智能终端在厂家、运营商等多方推动下以极快的速度持续普及。众企业"端管云"战略部署令智能终端的硬件技术和软件技术都在近年有了质的飞跃,品牌格局也发生了明显的变化。在手机市场需求方面,不论是因为实际的应用需求,还是顺应时尚潮流,越来越多的消费者将购机目标定位在智能手机上,其中中档次的智能手机占据了消费意愿的半壁江山。理解和把握消费者对智能手机的需求,对电信运营商、手机制造商和手机销售渠道都有非常重要的意义。

<正>随着移动互联网的快速发展,智能手机在厂家、运营商等多方的推动下日趋普及。越来越多的消费者将购机目标定位在智能手机上,其中中档智能手机成为消费者选购的"主流机"。理解和把握消费者对中档智能手机的需求,对电信运营商、手机制造商和手机销售渠道都有非常重要的意义。

This paper,basing on the survey data on China Telecom esaying website,introduces the segment of the online shopping customer,and researches the behavior and motivation of various segments of the customer.It also analyses various customer segments' current consuming situation and comments on the carrier's online business site,and tries to judge their possible future consumer attitudes.Finally,it recommends the carrier in the development of e-commerce should focus on different user groups,to build three in one electronic channels,and strengthen the user experience on its online business site.

随着我国移动业务和互联网业务的迅速发展,手机上网用户成为移动业务和手机终端的主流消费群体。这个群体主要包括15岁～44岁对新事物接受能力较强的人群。前不久,中国电信广州研究院携手尼尔森公司开展了2011年主流手机用户市场研究,主要内容包括以下两大模块。

With the development of the all service and the operation of 3G, the competition of telecom industry becomes more and more fierce in China, the single mode of customer relationship management in telecom industry, especially the work of customer need mining, customer value upgrading and CRM system building, is unsuited to the all service environment. This article depends on the analyze of the problems in current CRM, combines with the features of all service operation, and then gives the advice for how to carry out the CRM task in the future.

本文首先介绍了手机阅读系统的总体架构,然后阐述了天翼阅读产品DRM系统的技术实现及特点。