Taking second-hand luxury e-commerce consumers as the research object, based on the expectation confirmation model, consumer expectation confirmation is constructed from second-hand luxury clothing goods,prices and services, and relevant assumptions are put forward. According to the data obtained from the survey,the partial least squares structural equation model is used to verify the hypothesis model. The results show that consumer expectation confirmation affects perceived value and satisfaction, while perceived value and satisfaction positively affect consumers’ continued purchase intention. According to the research conclusion, the paper provides corresponding theoretical guidance and suggestions for the marketing of second-hand luxury clothing.

袜子作为日常生活中最常见的服饰之一,是服装整体造型美的重要组成部分.图案是能给予人较大视觉冲击感受的设计元素之一,现以袜品图案创新设计为切入点,探索袜品图案设计上以形象设计和意蕴赋予两大要点为中心的创新思路.

近年来,袜品的装饰性对于人们的整体穿着打扮起到了越来越重要的作用,而同时,国风文化也在逐渐崛起.其中,流苏作为国风文化的一个重要元素,在与袜品结合时,既可以创新袜品设计,亦可以弘扬国风文化.本研究通过流苏装饰的起源以及二者结合设计的特点分析,试图找到二者的切入点,为袜品设计提供一些思路.

袜品中的图案设计是设计师观念、想法的直观呈现,中国传统图案以其独特的魅力成为各大服饰品牌装饰设计的灵感来源.文章从中国传统图案的类型出发,分析了各类传统图案的发展历史及特点,以期为设计师提供袜品设计思路,提高传统文化的认知度,使其能更好的传承与发展.